Bundles are a great way to offer alternative access to content. Here are some common examples of how bundles are used:
Up-sell to users: When a user initiates the purchase of a video or collection if that video or collection is included in a public bundle, the user will see the option to purchase or rent the bundle. Since this example is for up-selling, the bundle would include additional content to make the offer of the bundle more enticing to the user.
Run limited-time promotions: Run a promotion and make a bundle of content available at a special price for a limited time. Once that timeframe has passed, set the bundle to private so that no new purchases can be made.
Offer a curated selection of free content: Freebie bundles allow you to include a bundle of videos for free, which you can opt to assign to any new user who registers for your site (regardless if they have purchased other content).
There are three types of bundles:
Fixed Price: Unlimited access for a one-time payment
Rental: Temporary access to a bundle for a time frame you set
The countdown for rental bundles starts as soon as users gain access to the content, not when they view it or when scheduled content is released. For this reason, it's best not to sell scheduled release content in rental bundles until it has been published.
Freebie: Provides unlimited access for users who create an account
Tip: It's important to not overwhelm your users with too many purchasing options. Any subscriptions you offer will be displayed first when a user clicks on the Get Access Now button. If the content is also available as a one-time purchase, a rental, as well as a bundle, your users will be presented with a lot of options, and this can have unintended consequences. Below is an example of a test store that has five options:
There are four subscriptions to choose from in addition to a rental option, a freebie, and a bundle option.
While we don't prevent you from creating multiple bundles with the same content, it's best to stick to no more than three options as too many options will overwhelm prospective users and may result in an abandoned transaction.