Bundles are a great way to offer alternative access to content.
Here's some common examples of how bundles are used:
Up-sell to customers. When a customer initiates the purchase or rental of a video or collection, if that video or collection is included in a public bundle the customer will see the option to purchase the bundle. Since this example is for up-selling, the bundle would include additional content to make the offer of the bundle more enticing to the customer.
Run limited time promotions. Run a promotion and make a bundle of content available at a special price for a limited time. Once that timeframe has passed, set the bundle to private so that no new purchases can be made.
Offer a curated selection of free content. Freebie bundles allow you to include a bundle of videos for free, which you can opt to assign to any new user who registers for your site (regardless if they have purchased other content).
There are three types of bundles:
- Fixed Price - Unlimited access for a one-time payment
- Rental - Temporary access to a bundle for a time frame you set (the countdown for rental bundles starts as soon as the end-user gains ownership of the content, not when the end-user views the content nor when content is scheduled content is released - for this reason, it's best not to sell scheduled release content in rental bundles until the content has published)
- Freebie - Provides unlimited access for customers who create an account
To get started, navigate to the Bundles tab.
Tip: It's important to not overwhelm your customers with too many purchasing options. Any subscriptions you offer will be displayed first when a customer clicks on the Get Access Now button. If the content is also available as a one-time purchase, a rental, as well as a a bundle, your customers will be presented with a lot of options, and this can have unintended consequences. Below is an example of a test store that has five options:
There are two subscriptions to choose from in addition to a rental option, a one-time payment for unlimited access option, and a bundle option.
While, we don't prevent you from creating multiple bundles with the same content, it's best to stick with no more than three options here as too many options will overwhelm prospective customers and may result in an abandoned transaction.