You've seen them all over the web, but you might not know that this little image on the tab left side is called a favicon:

Uploading a favicon is a key aspect of customizing the branding on your storefront. If you don't add a favicon, then your site will appear with Uscreen's favicon. The example below illustrates what happens when you do not add a favicon:

Adding a favicon creates an identity for your site and will serve as a visual reminder when users have more than one tab open. This will allow them to navigate back to your site without having to jump from tab to tab until they find your store.

A favicon icon has to be a specific size, or else browsers and devices won’t use them. The recommended size is 48x48 pixels.

Navigate to the Website Tab and click Customize. Scroll down and click on Theme Customization. Under Favicon, click on Upload Image.

To view how your Favicon looks, view your storefront.