If you run an online business, odds are you have already heard and read about the GDPR, even if you are not in Europe. The General Data Protection Regulation (“GDPR”) is the EU’s law that protects European citizen’s personal information.

After this breakthrough law came into effect, other laws like the Brazilian's LGPD and California's CCPA have been brought forward as well, modeled largely after the GDPR, but each with their own differences.

As a technology provider, we are constantly improving our system to provide you with the necessary tools to manage your store's data, including personally identifiable information - but the responsibility to use them effectively ultimately resides with the Storeowner.

End-user's accounts can be deleted and their information anonymized - aka the "right to be forgotten" - from the People area, or the customer can delete their account directly from the Dashboard.

Upon subscribing, EU visitors will see an opt-in checkbox on account creation. This setting can be changed on the user's Dashboard anytime.

Marketing tools like our Email Broadcast feature will observe the opt-in/opt-out setting before sending the email.

If the customer receives any email generated from our marketing features, like Abandoned cart, Try again for free, & others, they can opt-out of marketing emails by following a link on the email as well.

We recommend adding a cookie consent pop-up to your site. If you need help with this it's best to Hire a Developer.

You also have the ability to create a terms and conditions page that customers must agree to before making purchases.

Please remember that we are not qualified to provide consulting services towards legal compliance. To be extra safe, you may want to hire a consultant or lawyer to ensure you have the necessary procedures in place for compliance.

For more information on GDPR Compliance and Uscreen, check out our blog post.

If you have questions or requests related to this topic, feel free to contact us at support@uscreen.tv or use the Live Chat from the Admin area.

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