Facebook Pixel Integration
Getting Started & Setup
Facebook Pixel allows you to track purchases via a marketing pixel.
To install Facebook Pixel to your Uscreen account please follow steps below:
- Navigate to the Settings tab and select Integrations
- Find Facebook Pixel integration and then open your Facebook account.
- In Facebook click on customer navigation and select Create Ads.
- Click on the Facebook menu from the top left and select Pixels.
- Click on Create a Pixel green button.
- Name your Pixel and then click on Create blue button.
- You've created your Pixel.
- Click on Manually Install the Code Yourself.
- Copy this code - you can use a text editor to paste all code into it and then just take the Pixel number.
- Paste the code into Uscreen Facebook Pixel and click on Save Changes.
- To test it add Facebook Pixel Helper plugin to your Chrome browser.
- Go to your store and test the Facebook Pixel Helper.
- Return to Facebook menu and select Pixels.
- Click on Details to get Analytics and Reports from your Facebook Pixel.
Technical Specifications for Uscreen's Facebook Pixel Integration
There are 6 events you can use for tracking in Facebook Pixel. The event names and definitions are below.
- PageView - viewing of a page
- ViewContent - viewing of a program
- Purchase - successful purchase
- AddPaymentInfo - adding information about a credit card or PayPal account
- Lead - end-user signup and moving to the third step of the checkout form
- InitiateCheckout - moving to the second step of checkout form
Example payload of what will be pushed to Facebook Pixel:
fbq("track", "Purchase", { content_name: "Monthly Subscription", value: 12.0, currency: "USD" })