Getting Started & Setup
To set up your Google Tag Manager integration:
-Navigate to the Settings tab and select Integrations
-Click Connect on the Google Tag Manager feature
Technical Specifications for Uscreen's Google Tag Manager Integration
The Data Layer is on the checkout pages.
There are 6 events you can use for triggers in GTM. The event names and definitions are below.
- PageView - viewing of a page
- ViewContent - viewing of a program
- Purchase - successful purchase
- AddPaymentInfo - adding information about a credit card or PayPal account
- Lead - end-user signup and moving to the third step of the checkout form
- InitiateCheckout - moving to the second step of checkout form
Example payload of what will be pushed to Google Tag Manager:
'content_name': "Monthly Subscription",
*value is the amount before any discount