Private subscriptions provide access to the same content as your other subscriptions but allow you to provide a subscription at a special rate which is not visible on your storefront. This allows you to offer a special subscription rate for specific customers.
It also allows you to discontinue an old subscription rate while still keeping the subscription active for existing subscribers. If a subscription is made private, it will continue to provide access for customers already subscribed, but new customers will not be able to see it on your storefront.
To create a private subscription:
-Navigate to the Subscriptions tab
-Add a Plan or Edit an existing subscription plan
-Select Available for Purchase AND Available Only By Direct Link (Private)
-Both options should be selected (indicated by the green square) and click Save changes
-Once changes are saved, the subscription plan will be listed as Private
-Click on the Share icon
-On the share link pop-up, copy the private link
-Share the private link with customers and they will be taken directly to the checkout page