End User Experience - Checkout

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    The customer checkout process is designed to be quick and effective.  All customers will be directed to the customer information page first.  This allows them to create an account in order to access content on return visits to your site.

    By default, customer information fields include name, email, and password.  

     

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    You can add additional customer information fields by following these directions

     

    By requiring customers to provide a name and email before continuing to purchase a product, we are able to implement the Abandoned Cart feature.  If enabled, abandoned cart will automatically offer email customers who began the checkout process, but did not complete the purchase.

    Once customers have created an account, they will proceed through checkout by providing their payment information or entering an applicable coupon code.

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