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    The Analytics tab provides detailed information about video viewership.  This information can be exported as a CSV for further analysis.



    The video report includes:


    Impressions - The number of people who visited a page with the video

    Views - The number of people who started to watch the video

    Watch Time - Total watch time across all views

    Average Engagement - Percentage of the video watched on average

    Play Rate - The percentage of people hit play after reaching the video page



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