Web Platform vs Native OTT Apps
With your Uscreen account, you have the opportunity to utilize both our web platform and develop native OTT apps. It is important to understand the difference so that you can take full advantage of your Uscreen account.
The Web Platform supports your video streaming website. Your website is only accessible via an internet browser (i.e. Chrome, Firefox, Safari). All Uscreen sites are mobile friendly and can be accessed in a browser from computers, smartphones, or tablets.
Native OTT Apps deliver video streaming directly to the end user's device via an app. They have to download the app directly to their phone, tablet, or TV and then they will be able to access your videos without using a browser.
We currently offer native OTT apps for iOS, Android, Roku, AppleTV, and FireTV. Additional apps including Smart TV and Android TV are coming soon!
Research shows that customers prefer apps for accessing video content and apps on average increase sales & engagement by up to 30%, which is why we recommend ordering your apps today! To order apps, visit the Distribution tab and click Request App.