Subscription Analytics - Churn

Monthly churn shows the amount lost in the current month due to customers canceling active subscriptions or customer accounts that have become delinquent.  Delinquent accounts include all customers who were invoiced, but payment was not collected because their payment information was outdated or there were insufficient funds.

We recommend enabling the reduce churn feature on the marketing tab to offer a discount to canceling customers which will encourage them to stay.

 

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