Search Engine Optimization(SEO) is built into a number of content features in Uscreen. You'll find the ability to customize the SEO settings under:
- Live Events
It's important that you spend some time understanding the benefits of SEO and how to effectively set it up.
Let's use this Help Article as an example, when a search engine like Google crawls this article, it's going to look at the URL for the first hint on what it's all about:
Unfortunately, with just an ID number, it's not very descriptive. That's why in our Help Center we can append identifying data at the end like so:
Both links work, but we show the one with the description to Google so that they have a much better idea what this article is about. Think about how you share links with others as well, you've no doubt seen how links are formatted in text messages with a title and description and sometimes image thumbnails:
You can customize these directly in Uscreen. In each of the above listed features you'll find an SEO section like this:
The goal here is to make each of these as descriptive as possible to give your content the best chance it has of rising through the ranks on Google and other search engines.