- UTM Source: help_center
- UTM Medium: help_guide
- UTM Term: N/A (The example doesn’t come from paid search ads)
- UTM Content: N/A (The example links to the main page, not a piece of content)
- UTM Campaign: utm_article
- Referrer: https://help.uscreen.tv/ (This is the webpage where the visitor would come from)
UTM parameters are saved in a web cookie, therefore if a visitor navigates through your storefront before placing an order, the information will still be added.
- The web cookie created is a session cookie: it is deleted when the end-user finishes the web session. The customer may open a new web session, without using the link that contains the UTM parameters. In that case, the information won’t be populated in the database. The UTM parameter fields will be empty.
- If UTM parameters are not used at all, the fields in the database and report will be empty as well.
- If there are typos in the URL keys, that information will be lost, even if other keys are being tracked correctly.
- When you use URL shorteners, make sure it redirects to the target page with the UTM parameters added to the end of the target website URL. Always test shortlinks before sending your campaign.
- The use of lowercase is suggested, UTM tags are case-sensitive.
- utm_term must only be used for paid search to note the keyword being targeted. Leave it blank, instead you must link your AdWords and Analytics accounts and enable the auto-tagging feature.
- UTM data aren’t always perfect. Users can copy links and share them on other platforms, which can impact the quality of the metrics. Allow some room for error.