By creating coupons and making them easy to redeem via direct links, you can make shopping simple and rewarding for your audience. Here's a step-by-step guide to help you create effective holiday discounts and auto-applied coupon links.
🎟️ What Are Coupons?
Coupons are promotional codes you can create to provide discounts for your members. These are perfect for the holidays, helping you:
Incentivize purchases with festive deals.
Reward loyal members.
Stand out during the crowded holiday shopping period.
Coupon Features:
Discount Types: Choose between a fixed discount (e.g., $10 off) or percentage-based (e.g., 20% off).
Redemption Limits: Specify how many times the coupon can be used or set an expiration date.
Applicability: Decide what your coupon applies to:
Subscriptions (e.g., first month free or discounted yearly plans).
Bundles (e.g., holiday-themed packages).
Individual content like videos, live events, or collections.
🛠️ How to Create a Holiday Coupon
Navigate to Marketing: Go to Marketing in your dashboard, then select
Coupons.Click "+ New Coupon": Start creating your coupon.
Fill Out Coupon Details:
Coupon Code: Use festive, memorable codes like
HOLIDAY25orGIFT50.Description: Add a short note to help you remember the purpose (e.g., “25% off for December”).
Discount Type:
Fixed: A specific dollar amount (e.g., $20 off).
Percentage: A percentage discount (e.g., 25% off).
Redemption Duration:
Once: Discount applies to the first payment only.
Forever: This applies to all payments for subscriptions.
Repeating: Offer discounts for a set number of billing periods (e.g., 10% off for 3 months).
Applies To: Choose what the coupon can be redeemed for:
Subscriptions: Select specific plans if applicable.
Bundles: Choose specific bundles or allow the coupon to apply to all.
Content: Target individual pieces like videos or collections.
Set Redemption Limits:
Add an expiration date to create urgency (e.g., end of December).
Limit the number of redemptions (e.g., first 50 customers).
Save Your Coupon.
🔗 How to Create a Link with Auto-Applied Coupons
Simplify the shopping experience by directing customers to a checkout page where the coupon is already applied. This is ideal for holiday campaigns via email, social media, or landing pages.
Steps to Create a Coupon Link:
Create Your Coupon: Follow the steps above to generate your holiday coupon.
Copy the Checkout URL:
Go to your subscription or bundle checkout page.
Copy the link for the specific product or plan.
Add the Coupon Code to the URL:
Append
&d=[coupon_code]at the end of the URL.Replace
[coupon_code]with your actual code (e.g.,HOLIDAY25).
Example:
Subscription URL:
https://example.com/checkout/new?o=145279Coupon Code:
HOLIDAY25Final URL:
https://example.com/checkout/new?o=145279&d=HOLIDAY25
💡 Share This Link:
Use it in holiday emails, social media ads, or website banners to drive traffic to your special offers.
🛒 What Happens When Users Click the Link?
They’ll be prompted to create an account.
Afterward, they’ll go to the checkout page with the coupon auto-applied.
✅ Important Notes:
Existing subscribers cannot use these links to change plans. They’ll need to manage plan changes via their dashboard.
🎁 Tips for Maximizing Holiday Campaign Success
Create Urgency: Use expiration dates and phrases like “limited-time offer” to encourage quick action.
Make It Festive: Use holiday-themed branding in your emails, social posts, and banners.
Test Your Links: Double-check that all coupon links work as intended before sharing them with your audience.
Promote Everywhere:
Email newsletters
Social media platforms
Your website’s homepage or pop-ups