Adding descriptions is a crucial step to ensuring that your content is discoverable and engaging. They help viewers learn what your video is about while helping search engines better understand and recommend your content.
Short Descriptions
Think of short descriptions as your video's elevator pitch. They are designed to grab attention quickly and entice viewers to click.
These concise summaries appear in several key locations:
Collection Homepage
Collection Playlist
Featured Category Slider
Short descriptions must be under 140 characters. Focus on the most compelling aspects of your video and use strong keywords to improve search visibility. Think of it as a tweet about your video – short, sweet, and attention-grabbing! 🐦
Full Descriptions
Full descriptions can provide a more detailed overview of your video's content. They offer a space to provide additional context, links, and information. This is where you can really sell your video and engage viewers on a deeper level.
There are a few places where these appear:
Directly under the video player
During checkout for one-time purchase content
While there's no strict character limit for long descriptions, it's still important to keep them concise and organized. Use headings, bullet points, and short paragraphs to make the information easy to digest. ✍️
How to Set Video Descriptions
Setting descriptions is easy! Navigate to Content > Videos within your admin area, and select the video you'd like to edit the descriptions of.
In the About section, directly under the title, you should see the option to edit the Description and Short Description. Be sure to click Save Changes in the top-right when you are done editing!
Note: Please keep in mind that all video descriptions are public, meaning that they can be viewed even by users who are not subscribed to your platform. Ensure that you do not include any sensitive information or links to private / paid-only content within your video descriptions.
Tips for Writing Great Video Descriptions
Keywords are Key: Include relevant keywords that people might use to search for videos like yours. Think about what your target audience would type into the search bar. 🔎
Hook 'em Fast: Start with a compelling sentence that grabs viewers' attention. What's the most exciting or interesting thing about your video? 🎣
Call to Action: Encourage viewers to take action! Do you want them to subscribe, visit your website, or leave a comment? Tell them! 📢
Links, Links, Links: Include relevant links in your long description. This could be a link to your website, social media profiles, or other related videos. 🔗
Keep it Concise: While long descriptions can be detailed, avoid rambling. Get to the point and make it easy for viewers to find the information they need. 🎯