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How to Track App Downloads Across All Platforms

Get information about your apps on the App Store Connect, Google Play Console, Amazon and Roku Analytics

Updated yesterday

Android and AndroidTV

You can find this information on the Google Play Console's dashboard.
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  1. Log in to Google Play Console
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  2. All your apps will be listed in the All Apps tab.
    You can find how many downloads each one had on the right side:


3. Note: This will show the number of users who have your app installed on at least one device that has been turned on in the last 30 days.
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To get more granular data, you can click on the app to open the App's dashboard and click on Statistics.

  • You can build your own custom reports in the Statistics tab, by selecting the metrics you want to see, you can also set a custom date range and filter the results by additional metrics such as region, Android version, device type, etc.

  • For the purpose of getting more data about your app's downloads, you can select: Users > Installed Audience > All Users:

iOS and Apple TV

You can find this (and much more) information on the Analytics tab inside App Store Connect.
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Here are the steps to easily find out how many times users in the App Store have downloaded your apps:

  1. Log in to App Store Connect.
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  2. On the Home screen, click on App Analytics:

  3. From the analytics home page, you can quickly see the number of downloads in the Units column:

    Here is a breakdown of the other metrics shown on this view:

    1. Impressions: The number of times your app was viewed in the App Store for more than one second. This includes search results, Featured, Explore, Top Charts, and App Product Pageviews.
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    2. Units: Each first-time installation.
      ​Tip: You can get a performance indicator by dividing the total impressions by the number of downloads.
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    3. Proceeds: Displays a summary of your total proceeds for the current time frame
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    4. Sessions: A Session is counted when your app is used for at least two seconds.
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    5. Crashes: Obtained from the crash logs, Apple summarizes how many times your app has crashed while running on the end user's device
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  4. Please, note that those numbers will always refer to a specific time frame selected in the top-right corner. This can be adjusted by you to see the metrics of other periods, as well:

  5. Click on the app name in the list to have more granular metrics from the numbers shown in the Analytics dashboard

    1. In the cards, check the 'Total downloads' (top-right corner)
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    2. This card shows the total number of downloads - including first-time and redownloads - on iOS, tvOS, and macOS (yes, Uscreen apps are supported on macOS, as well)
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    3. If you click on that card you can get more granular information (filter by new downloads, or redownloads), you can also see a breakdown per exact date or date range.

Amazon FireTV apps

Using Fire TV analytics you can find relevant information about your Fire TV app's performance!

  1. Login to the Amazon Developer Account

  2. After arriving at the Dashboard, click Reporting on the top menu bar

  3. Most information you will need can be found under Overview

  4. On this window, you will see data regarding App Sales and Subscription Sales. As our apps are free to download, "App Sales" will mean "unique first-time downloads". This is further expanded in the Units tab on the left-hand menu

More information regarding this information and how to export and read it more in-depth can be found on Amazon's developer support page: https://developer.amazon.com/docs/reports-promo/sales-reports.html

Roku

Using Roku analytics you can find relevant information about your Roku channel's performance!

  1. Log in to the Roku developer account
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  2. From the Dashboard, select My Channels on the left nav
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  3. On the My channels page, click on View Analytics

  4. On the Analytics tab, you have several options in the top menu:
    - Channel Health: contains crash data for your channel(s)
    - Audience Insights: contains data related to the demographics of your channel's install base
    - Channel Engagement: Installs, visits, and streaming data for all channels
    - Viewership Summary:


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  5. On this page, you can see how many downloads your app had over a period of time:

  6. You can edit the filter to find data from different timeframes.
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  7. That page also provides much more information such as Channel Visitors and Streaming viewers; Minutes Streamed and much more.
    To get more information about what's available to you, please check this page from Roku:
    - https://developer.roku.com/docs/features/analytics/channel-engagement.md

Also, these are references for the other options in the Roku Analytics tab:
- Audience Insights report: https://developer.roku.com/docs/features/analytics/audience-insights.md
- Channel Health report: https://developer.roku.com/docs/features/analytics/channel-health.md
- Viewership summary report: https://developer.roku.com/docs/features/analytics/viewership-summary.md

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