The Business Performance report gives you a high-level overview of your company’s core performance metrics. It highlights revenue, active subscriptions, user activity, and watch time so you can quickly identify growth trends, churn patterns, and engagement shifts.
Each card shows:
Data for the selected date range
A comparison to the previous equivalent period (e.g., last 30 days vs. the 30 days before)
A trend line chart showing monthly results (you can adjust the timeframe for these charts)
From this report, you can also navigate directly into more detailed reports on each theme — such as Sales, Subscriptions, and Content — for deeper analysis.
Key Metrics
Net Sales
Definition: The total revenue generated from sales during the selected period after deducting discounts, refunds, and balances applied.
Why it matters: Tracks overall revenue growth and short-term fluctuations.
Monthly Recurring Revenue (MRR)
Definition: The predictable monthly revenue from active subscriptions, normalized to a monthly amount.
Why it matters: Reflects the stability and sustainability of your subscription business model.
Active Subscriptions
Definition: The number of members with an active subscription on the final day of the selected period.
Why it matters: Indicates the size of your subscriber base and how it is changing over time.
Watch Time
Definition: The total amount of time members spent watching video content during the selected period.
Why it matters: Measures user engagement and consumption of your content.
🌟 AI Insight
This report includes an AI-generated observation, which provides a quick highlight of notable shifts or trends, but we recommend always reviewing the data to confirm accuracy.
Subscriptions
Net Growth
Definition: The net change in subscriptions, calculated as new and reactivated members minus churned ones. It indicates whether subscriptions are expanding or contracting.
Breakdown:
New – Subscribers started during the period.
Reactivated – Subscribers reactivated after having churned.
Churn – Subscribers canceled during the period.
Net – Overall subscription growth or loss.
Why it matters: Shows whether your subscriber base is growing or shrinking.
Active User
Definition: total subscribers who signed in, watched or engaged with content or participated in community during the selected period.
Why it matters: Indicates the size of your engaged user base.
Active Users (%)
Definition: The percentage of total subscribers who signed in, watched or engaged with content or participated in community during the selected period.
Why it matters: Highlights engagement trends relative to your entire user base.
Controls
Date Range: Choose a start and end date to define the reporting period for the cards.
Date Range - Trend Charts: Choose a start and end date to define the reporting period for the over time charts.
Timeframe - Trend Charts: Adjust the trend line view to see performance by day, week, or month.
Insights
This report provides both growth signals and potential risks:
Positive trends may include increasing sales, watch time, or reactivations.
Negative trends may include declining MRR, churn spikes, or decreasing active users.
By reviewing these metrics together, you can quickly identify whether growth is sustainable and where to focus efforts — such as boosting retention, improving engagement, or stabilizing revenue streams.