The Overview report is your Analytics summary: a high-level overview of your business’s core performance metrics. It highlights revenue, active subscriptions, user activity, and watch time so you can quickly identify growth trends, churn patterns, and engagement shifts.
Where to Find This Report
Log in to your Uscreen account.
Click Analytics in the left-hand menu.
Each card shows:
Data for the selected date range
A comparison to the previous equivalent period (e.g., last 30 days vs. the 30 days before)
A trend line chart showing monthly results (you can adjust the timeframe for these charts)
From this report, you can also navigate directly into more detailed reports on each theme, such as Sales, Subscriptions, and Content, for deeper analysis.
Metrics
Net Sales
Definition: The total revenue generated from sales during the selected period, after deducting discounts, refunds, and balances applied. See Sales Analytics for details.
Why it matters: Tracks overall revenue growth and short-term fluctuations.
Monthly Recurring Revenue (MRR)
Definition: The predictable monthly revenue from active subscriptions, normalized to a monthly amount. See Subscriptions Analytics for how MRR is calculated for each billing interval.
Why it matters: Reflects the stability and sustainability of your subscription business model.
Active Subscriptions
Definition: The number of members with an active subscription on the final day of the selected period.
Why it matters: Indicates the size of your subscriber base and how it is changing over time.
Watch Time
Definition: The total amount of time members spent watching video content during the selected period.
Why it matters: Measures user engagement and consumption of your content.
🌟 AI Insight
This report includes an AI-generated observation, which provides a quick highlight of notable shifts or trends, but we recommend always reviewing the data to confirm accuracy.
Net Growth
Definition: The net change in subscriptions, calculated as new and reactivated members minus churned ones. It indicates whether subscriptions are expanding or contracting.
Breakdown:
New – Subscribers started during the period.
Reactivated – Subscribers reactivated after having churned.
Churn – Subscribers canceled during the period.
Net – Overall subscription growth or loss.
Why it matters: Shows whether your subscriber base is growing or shrinking.
Active User
Definition: total subscribers who signed in, watched or engaged with content or participated in community during the selected period.
Why it matters: Indicates the size of your engaged user base.
Active Users (%)
Definition: Active Users as a percentage of your total subscribers at the end of the selected period.
Why it matters: Highlights engagement trends relative to your entire member base.
Controls
Date Range: Choose a start and end date to define the reporting period for the cards.
Compare to: Choose a comparison period to see how results changed compared to the selected date range.
Timeframe: Adjust the trend line views to see performance by day, week, or month.
Reading the Results
This report provides both growth signals and potential risks:
Positive trends may include increasing sales, watch time, or reactivations.
Negative trends may include declining MRR, churn spikes, or decreasing active users.
By reviewing these metrics together, you can quickly identify whether growth is sustainable and where to focus efforts, such as boosting retention, improving engagement, or stabilizing revenue streams.
FAQs
What’s the difference between Active Subscriptions and Active Users?
Active Subscriptions counts members with an active subscription on the last day of the period. Active Users counts subscribers who actually signed in, watched, engaged with content, or participated in your community during the period. A member can have an active subscription without being an active user.
Why don’t I see today’s data?
Analytics only includes completed days, so the report is accurate through yesterday.
How is the comparison period chosen?
By default, the report compares your selected date range to the previous period of the same length. You can change this with the Compare to control.
How accurate is the AI insight?
The AI insight is a quick highlight to help you spot changes. Always confirm it against the metrics in the report before acting on it.