Try Again for Free is an automated marketing feature that offers canceled subscribers another free trial to entice them back to your platform.
This feature targets users who have previously canceled their subscription, allowing them to re-engage with your content after some time has passed.
It's particularly effective for re-engaging users whose timing wasn't right when they initially canceled, giving them another opportunity to experience your content before committing to a paid subscription again.
💡 TIP: This feature is particularly valuable for recapturing user interest and encouraging resubscription from people who may have canceled due to timing issues rather than dissatisfaction with your content.
Automated Workflow
The Try Again for Free automation follows a simple but effective sequence.
First Email
Sent 30 days after the user's subscription ends
Includes an offer for another free trial
Second Email
Sent 3 days before the offer expires if the user does not respond to the first email
Reminds the user that the offer is still available
If the user accepts the offer, their subscription is immediately reactivated with the free trial for the duration specified in your automation. If they don't cancel during this trial period, they become paying subscribers again.
ℹ️ INFO: The offer expires 3 days after the second email is sent, creating a sense of urgency.
Set Up the Automation
You can create an automation for each subscription plan.
Navigate to Marketing > Try Again for Free
Click New Offer
Choose the specific Subscription
Set the Amount of Free Days (the offered trial period)
Customize the email sequence
Click Create Offer
Select Activate
📝 NOTE: To prevent promotional exploitation, the Try Again for Free automation will not be triggered if a user was already on a trial when they canceled their subscription. Also, users can only receive and accept this offer once. If they cancel again after accepting a Try Again for Free offer, they won't receive another free trial through this automation.
Manage Your Offers
After you create your offers, they all appear in the Try Again for Free list. Each offer shows an icon to help you identify it at a glance.
You can switch any offer between Active and Draft status directly from the list menu, and no need to open the full offer settings:
Navigate to Marketing > Try Again for Free
Click the ellipsis (⋯) menu next to the offer you want to update
Select the option to set it as Active or Set to Draft
Active offers are live: eligible canceled subscribers will receive the email sequence at the scheduled times.
Draft offers are paused and won't send emails until you switch them back to Active.
💡 TIP: Switching an offer to Draft does not delete it or reset any settings. Your email customizations and subscription plan configuration are preserved.
Track the Performance
To view detailed analytics for your Try Again for Free automations:
Navigate to Marketing
Select Try Again for Free
Click on Stats
ℹ️ INFO: This will take you to the detailed metrics page showing comprehensive analytics.
Alternatively, you can access these metrics directly from:
Navigate to Analytics > Marketing
Select Try Again for Free
This section provides detailed metrics, including:
Offers sent
Number of offers sent to former members.
Trials accepted
Number of trials started as a result of a free trial offer.
Acceptance rate: calculated as trials accepted/offers sent.
Saved members
Members who reactivated after the free trial.
Conversion rate: calculated as saved members/offers sent.
Revenue saved
Total revenue generated from reactivations after free trials
💡 TIP: You can filter these reports by date range, automation status, billing interval, and subscription plan for more specific insights.
🔗 Learn more about the Try Again for Free Analytics
FAQs
Can I customize when the emails are sent?
Can I customize when the emails are sent?
The timing is fixed. The first email is sent 30 days after cancellation, with a reminder 4 days later. These intervals cannot be customized.
Can I pause a Try Again for Free offer without deleting it?
Can I pause a Try Again for Free offer without deleting it?
Yes. Open the list menu next to the offer in Marketing > Try Again for Free and switch it to Draft. Draft offers are paused and won't email eligible subscribers until you set them back to Active. Your offer configuration, such as the subscription plan, free-day duration, and email copy, is preserved throughout.
How long do users have to accept the offer?
How long do users have to accept the offer?
Users have 3 days after the reminder email to accept the offer before it expires.
Will users who accept the Try Again for Free offer appear in the Trialing segment?
Will users who accept the Try Again for Free offer appear in the Trialing segment?
Yes, users who accept this offer will be seen as Trialing. When a user accepts this offer, they initiate a new free trial for the plan you offered.
Can I manually trigger this automation for specific users?
Can I manually trigger this automation for specific users?
No, it is not possible to manually trigger this automation for specific users outside the standard flow.
Does this feature work in mobile apps?
Does this feature work in mobile apps?
The feature is primarily designed for web use, so it is accessed and claimed through a web browser.
What if users report not receiving the emails?
What if users report not receiving the emails?
Check their eligibility (they may have been on trial when they canceled) and verify email deliverability issues.
💬 We'd love to hear from you, so here's how you can submit feedback.