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Try Again for Free Overview

Win-back canceled members with a second chance for a free trial

Updated over 2 weeks ago

Try Again for Free is an automated marketing feature that offers canceled subscribers another free trial to entice them back to your platform. This feature targets users who have previously canceled their subscription, allowing them to re-engage with your content after some time has passed.

It's particularly effective for re-engaging users whose timing wasn't right when they initially canceled, giving them another opportunity to experience your content before committing to a paid subscription again.

💡 TIP: This feature is particularly valuable for recapturing user interest and encouraging resubscription from people who may have canceled due to timing issues rather than dissatisfaction with your content.


Automated Workflow

The Try Again for Free automation follows a simple but effective sequence.

First Email

  • Sent 30 days after the user's subscription ends

  • Includes an offer for another free trial

Reminder Email

  • Sent 4 days later, if the user does not respond to the first email

  • Reminds the user that the offer is still available

If the user accepts the offer, their subscription is immediately reactivated with the free trial for the duration specified in your automation. If they don't cancel during this trial period, they become paying subscribers again.

ℹ️ INFO: The offer expires 3 days after the reminder email is sent, creating a sense of urgency.


Set Up the Automation

You can create an automation for each subscription plan.

  1. Navigate to Marketing

  2. Click New Automation

  3. Choose the specific Subscription

  4. Set the Amount of days (offered trial period)

  5. Customize the email sequence

  6. Click Save

  7. Select Activate Automation

📝 NOTE: To prevent promotional exploitation, the Try Again for Free automation will not be triggered if a user was already on a trial when they canceled their subscription.

Also, users can only receive and accept this offer once. If they cancel again after accepting a Try Again for Free offer, they won't receive another free trial through this automation.


Track the Performance

Marketing: Quick Stats

To view basic stats for each automation:

  1. Navigate to Marketing

  2. Select Try Again for Free

  3. Click on the Stats button for the automation you want to check

This view shows the following columns:

  • Status

    • current status of each automation created

  • Total Users

    • number of former members who are recipients of the automation

  • Trial Accepted

    • number of users who initiated the new free trial offered

  • Saved Subscribers

    • number of users who accepted the offer and continued with the subscription

Analytics: Detailed Metrics

For more comprehensive analytics:

  1. Navigate to Analytics > Marketing

This section provides detailed metrics, including:

  • Offers sent

    • number of offers sent to former members.

  • Trials accepted

    • number of trials started as a result of a free trial offer.

    • Acceptance rate: calculated as trials accepted / offers sent.

  • Saved members

    • members who reactivated after the free trial.

    • Conversion rate: calculated as saved members / offers sent.

  • Revenue saved

    • total revenue generated from reactivations after free trials

💡 TIP: You can filter these reports by date range, automation status, billing interval, and subscription plan for more specific insights.


FAQs

Can I customize when the emails are sent?

The timing is fixed. The first email is sent 30 days after cancellation, with a reminder 4 days later. These intervals cannot be customized.

How long do users have to accept the offer?

Users have 3 days after the reminder email to accept the offer before it expires.

Will users who accept the Try Again for Free offer appear in the Trialing segment?

Yes, users who accept this offer will be seen as Trialing. When a user accepts this offer, they initiate a new free trial for the plan you offered.

Can I manually trigger this automation for specific users?

No, it is not possible to manually trigger this automation for specific users outside the standard flow.

Does this feature work in mobile apps?

The feature is primarily designed for web use, so it is accessed and claimed through a web browser.

What if users report not receiving the emails?

Check their eligibility (they may have been on trial when they canceled) and verify email deliverability issues.

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