Try Again for Free is an automated marketing feature that offers canceled subscribers another free trial to entice them back to your platform.
This feature targets users who have previously canceled their subscription, allowing them to re-engage with your content after some time has passed.
It's particularly effective for re-engaging users whose timing wasn't right when they initially canceled, giving them another opportunity to experience your content before committing to a paid subscription again.
💡 TIP: This feature is particularly valuable for recapturing user interest and encouraging resubscription from people who may have canceled due to timing issues rather than dissatisfaction with your content.
Automated Workflow
The Try Again for Free automation follows a simple but effective sequence.
First Email
Sent 30 days after the user's subscription ends
Includes an offer for another free trial
Second Email
Sent 3 days before the offer expires if the user does not respond to the first email
Reminds the user that the offer is still available
If the user accepts the offer, their subscription is immediately reactivated with the free trial for the duration specified in your automation. If they don't cancel during this trial period, they become paying subscribers again.
ℹ️ INFO: The offer expires 3 days after the second email is sent, creating a sense of urgency.
Set Up the Automation
You can create an automation for each subscription plan.
Navigate to Marketing
Select Try Again for Free
Click New Offer
Choose the specific Subscription
Set the Amount of Free Days (the offered trial period)
Customize the email sequence
Click Create Offer
Select Activate
📝 NOTE: To prevent promotional exploitation, the Try Again for Free automation will not be triggered if a user was already on a trial when they canceled their subscription. Also, users can only receive and accept this offer once. If they cancel again after accepting a Try Again for Free offer, they won't receive another free trial through this automation.
Track the Performance
To view detailed analytics for your Try Again for Free automations:
Navigate to Marketing
Select Try Again for Free
Click on Stats
ℹ️ INFO: This will take you to the detailed metrics page showing comprehensive analytics.
Alternatively, you can access these metrics directly from:
Navigate to Analytics > Marketing
Select Try Again for Free
This section provides detailed metrics, including:
Offers sent
number of offers sent to former members.
Trials accepted
number of trials started as a result of a free trial offer.
Acceptance rate: calculated as trials accepted/offers sent.
Saved members
members who reactivated after the free trial.
Conversion rate: calculated as saved members/offers sent.
Revenue saved
total revenue generated from reactivations after free trials
💡 TIP: You can filter these reports by date range, automation status, billing interval, and subscription plan for more specific insights.
🔗 Learn more about the Try Again for Free Analytics
FAQs
Can I customize when the emails are sent?
Can I customize when the emails are sent?
The timing is fixed. The first email is sent 30 days after cancellation, with a reminder 4 days later. These intervals cannot be customized.
How long do users have to accept the offer?
How long do users have to accept the offer?
Users have 3 days after the reminder email to accept the offer before it expires.
Will users who accept the Try Again for Free offer appear in the Trialing segment?
Will users who accept the Try Again for Free offer appear in the Trialing segment?
Yes, users who accept this offer will be seen as Trialing. When a user accepts this offer, they initiate a new free trial for the plan you offered.
Can I manually trigger this automation for specific users?
Can I manually trigger this automation for specific users?
No, it is not possible to manually trigger this automation for specific users outside the standard flow.
Does this feature work in mobile apps?
Does this feature work in mobile apps?
The feature is primarily designed for web use, so it is accessed and claimed through a web browser.
What if users report not receiving the emails?
What if users report not receiving the emails?
Check their eligibility (they may have been on trial when they canceled) and verify email deliverability issues.
💬 We'd love to hear from you, so here's how you can submit feedback.