The People page provides a comprehensive overview of all users in your Uscreen platform.
It allows you to monitor user activity, check watch history, manage accounts, review payment history, and control content access.
🔗 Learn more about Manual Access Management
With powerful filtering and segmentation tools, you can easily organize and understand your audience.
Here you'll find a list of all users in your store. This includes both the users who have created an account through your storefront (including those who haven't yet purchased content) and the users who have been invited to the store manually from the People page.
The main People page displays key information about each user, including their name, email address, user type, membership status, account creation date, and lifetime expenditure.
💡 TIP: You can easily search for specific users by name or email using the search bar. The interface also provides powerful filtering options to help you segment your audience effectively.
User Type
The User Type indicates which segment(s) a user belongs to.
These segments help you understand where each user is in their customer journey and make it easier to target the right audience.
ℹ️ INFO: A user can belong to more than one user type segment at the same time. For example, a user can be an Active Member and also a One-time Buyer if they have an active subscription and have also purchased a bundle.
Active Member
A user who currently has an Active membership subscription (not in trial, not paused, not on hold)
Best used when you want to target current paying subscribers
Member
A user who has (or previously had) a membership subscription on your platform
This segment can include members who are In Trial, Paused, On Hold, Active, or Churned, depending on their current membership status
Lead
A user who has provided their email (created an account), but has not purchased anything, and has never been an active subscriber
One-time Buyer
A user who has purchased access to content through a one-time purchase (including bundles)
Also includes users you manually assign content access for, such as one-off videos or bundles
ℹ️ INFO: Active Member is a more specific subset of Member. A user can still be a Member even if their membership status is In Trial, Paused, On Hold, or Churned.
Membership Status
Membership Status shows the current state of a user’s membership subscription.
Use it to understand where someone is in their membership lifecycle (active, trialing, paused, etc.) and to build more accurate segments.
Active
A user with an active membership subscription and not in a trial period
Has full access to the content included in the membership
In Trial
A user currently in a membership trial period
Has access to membership content during the trial period
Will move to Active when the trial converts successfully
Paused
A user who has temporarily paused their membership subscription
Is not being billed while paused
May have limited or no access to membership content during the pause period (depending on how access is handled in the product)
On Hold
A user whose membership is temporarily suspended due to billing issues (for example, failed payments)
May need to update payment details to regain access
Often a good segment for “fix your payment” messaging
Churned
A user who previously had an active membership, but no longer has one
May still have a user account in your store, but does not have active membership access
Activity Status
Activity Status is a temporary label that can help you identify users based on recent membership changes, so you can take timely action (onboarding, retention, win-back, upsell).
You can find these by clicking More filters on the People page.
New
First-time paying subscribers who recently started a membership (often converting from a Lead or Trial)
Great for onboarding, welcome sequences, and “getting started” messaging
Reactivated
Users who resubscribed after canceling (previously churned)
Useful for re-onboarding and highlighting what’s new since they left
Upgraded
Users who moved to a higher-priced plan
Useful for confirmation messaging, highlighting added value, or directing them to premium content
Downgraded
Users who moved to a lower-priced plan
Useful for retention follow-ups (understanding why they downgraded, or guiding them to the best plan fit)
Pending Cancellation
Users who have requested cancellation but still have access until their billing period ends
Prime audience for win-back campaigns or targeted retention offers
Pending Pausing
Users who requested to pause their membership, but the pause has not taken effect yet
Good for retention messaging and setting expectations about access/billing during the pause
Migrating from App
Users who are transitioning from a mobile app purchase flow (for example, App Store / Google Play) into your current membership setup
Useful for migration-specific guidance, onboarding, and reducing billing-related confusion during the transition
Lead Source
Lead Source tells you where a user came from when Uscreen was able to detect it.
This helps you measure which acquisition channels are working and target the right audience (for example, sending a follow-up to people who abandoned checkout).
You can find this filter by clicking More filters on the People page.
Abandoned Checkout
Users who started checkout but didn’t complete their purchase
Useful for recovery campaigns and follow-ups (e.g., reminders, limited-time offers)
Email Capture
Users who signed up through an Email Capture form (lead capture without completing a purchase)
Useful for nurturing sequences and converting leads into paying members
Live event preregistration
Users who registered for a live event ahead of time
Useful for event reminders, post-event follow-ups, and conversion campaigns
Publisher API
Users created through the Publisher API
Useful for segmenting imported/synced users vs organically acquired users
Unknown
Users with no recorded lead source
Select this if you want your Lead Source filtering to include users where the source wasn’t captured
Filtering People
You can use the Search bar, User Type filter, Tags filter, or Status filter to find a specific grouping of users.
💡 TIP: Combining multiple filters can help you identify specific user segments for targeted marketing campaigns. For example, you could filter for recently churned users who previously spent over $100 to create a specialized win-back campaign.
More Filters
The More Filters modal provides several additional filtering options.
Created on date
Filter users based on when their accounts were created, allowing you to see users who joined during specific time periods
YouTube Lead Generator
Filter users who came through your YouTube marketing funnels
🔗 Learn more about YouTube Lead Generator
Giveaway Funnel
See users who signed up through specific Giveaway Funnel campaigns
🔗 Learn more about Giveaway Funnels
Lead source
See users who came in through checkout, Email capture, or Live event registration
Lifetime Amount
Enter a minimum and maximum amount range to filter users by their total spending on your platform
💡 TIP: These advanced filters are particularly useful for marketing analysis. For example, you can compare conversion rates between different lead sources by filtering users from specific funnels and examining their purchase behavior.
Sorting People
In addition to filtering your users, you can sort the People list to view users in a specific order.
Sorting helps you quickly identify your newest members, your highest spenders, or long-time subscribers.
To sort your list:
Navigate to People
Click the Sort icon in the top right corner of the table
Choose your preferred sorting option from the list
You can sort the list by:
Created (newest first): Shows the most recently created accounts at the top
Created (oldest first): Shows the earliest created accounts first
Lifetime amount (highest first): Sorts users by their total spend, from highest to lowest
Lifetime amount (lowest first): Sorts users by their total spend, from lowest to highest
💡TIP: Sorting and filtering can be used together. For example, filter for Active Members, then sort by Lifetime amount (highest first) to see your top-paying active members.
Member Management
The ellipsis (...) next to a user’s name (on the right side of each row) provides these options:
Edit
View and modify user details
🔗 Learn more about Managing Member Details
Watch History
View the user's content viewing history
🔗 Learn more about the Watch History: Admin View
Impersonate
View the storefront while logged in as the user
🔗 Learn more about the Impersonation Feature
Copy Email Address
Copy the email address into the local clipboard
Send Direct Message
Easily access a direct message with the user via your community
🔗 Learn more about Direct Messages
Mark as Spam
Move a user to your spam list
🔗 Learn more about the Spam List
Delete
Remove the user from your platform
🔗 Learn more about Deleting a User
Spam Users
Our system includes built-in protection that automatically identifies and filters suspected spam or fraudulent accounts.
This helps keep your People list accurate and prevents suspicious users from cluttering your reports or receiving automated emails.
💡 TIP: Review your Spam List regularly to ensure no legitimate members are mistakenly filtered out.
🔗 Learn more about Managing the Spam List
Email Deliverability
Some email addresses or domains may be blocked or have delivery issues due to:
Disposable email addresses: Temporary email services that are often used for spam
Low-reputation domains: Email providers with poor sending history
High-risk domains: Domains flagged by anti-spam organizations
Bounced addresses: Email addresses that have repeatedly failed delivery
Hard bounces are permanently suppressed to protect your email and domain reputation.
💡 TIP: Consider using a custom domain to improve the deliverability of emails coming from your store
🔗 Learn more about Email Essentials and Custom Email Domain
Export User Data
You can export user data in two formats.
People Table CSV
Export a comprehensive list of all your users by clicking Export CSV > People table in the top right corner.
🔗 Learn more about the Customers Report
Video Stats CSV
Export the collective watch history for all your users with the Video stats CSV option.
Zapier & Webhooks
Zapier and Webhooks now fully support the new People segments and statuses.
Our native integrations are compatible with the current People page structure, allowing you to create automated workflows based on user segments, statuses, and other criteria.
You can use these integrations to:
Sync user data with your CRM
Create targeted marketing campaigns based on user segments
Automate workflows when users change status
Connect your Uscreen data with other business tools
ℹ️ INFO: This integration enables powerful automation possibilities for your membership business, helping you create more personalized experiences for your users based on their segment and status.
FAQs
How do I find users who came through a specific marketing campaign?
How do I find users who came through a specific marketing campaign?
You can use UTM parameters in your marketing links and then filter users based on these parameters in your People tab. This helps track which marketing efforts are most effective.
What's the difference between Paused and Pending Pausing statuses?
What's the difference between Paused and Pending Pausing statuses?
Paused status means the subscription is currently on pause, while Pending Pausing means the user has requested to pause their subscription, but the pause hasn't taken effect yet (typically because the current billing period hasn't ended).
Can I filter users by multiple criteria at once?
Can I filter users by multiple criteria at once?
Yes, you can combine segment filters, status filters, and the additional options in More Filters to create highly specific user segments for targeted marketing or analysis.