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People Overview

View, filter, and manage your audience members with powerful segmentation tools

Updated yesterday

The People page provides a comprehensive overview of all users in your Uscreen platform. It allows you to monitor user activity, check watch history, manage accounts, review payment history, and control content access.

With powerful filtering and segmentation tools, you can easily organize and understand your audience.

Here you'll find a list of all users in your store. This includes both the users who have created an account through your storefront (including those who haven't yet purchased content) and the users who have been invited to the store manually from the People page.

The main People page displays key information about each user, including their name, email address, user type, membership status, account creation date, and lifetime expenditure.

💡 TIP: You can easily search for specific users by name or email using the search bar. The interface also provides powerful filtering options to help you segment your audience effectively.


User Type

The User Type column shows which segments your users belong to. There are 3 main User Types that users can belong to.

ℹ️ INFO: Some users may belong to a combination of multiple segments simultaneously, such as when the user has an Active subscription and purchased a bundle, and other similar scenarios.

Member

  • A user who has signed up for one of your membership options

Lead

  • A user who has provided their email but has not yet made any type of purchase or signed up for a membership.

One-time Buyer

  • A user who has purchased access to content via a one-time purchase or bundle

  • Also includes users you manually assign content access for, such as one-off videos or bundles.


Membership Status

Membership Status shows the current state of a user's subscription, helping you understand where they are in their membership lifecycle.

Active

  • A user who has an active membership, not in a trial period

  • Have full access to the content associated with their membership

In Trial

  • A user who is currently in a trial period for their membership

  • Have full access to content during the trial period

Paused

  • Users who have temporarily paused their subscription

  • Currently not being billed

  • Have limited or no access to content during the pause period

  • Have indicated intent to return after a specific period

  • May require re-engagement communications as their pause period ends

On Hold

  • Users with payment issues whose accounts are temporarily suspended

  • Failed payment attempts, but haven't been fully churned

  • May have credit card issues or insufficient funds

  • Need to update payment information to regain access

  • Require payment resolution communications

Churned

  • Users who were formally active members

  • They no longer have an active membership


Activity Status

These status filters can be found by clicking the More filters button.

Activity statuses are temporary labels that indicate recent changes to a user's subscription. These statuses provide additional context about the user's journey and can help you identify opportunities for targeted communication.

New

  • Recently subscribed users

  • First-time paying subscribers to your platform

  • Have just converted from a trial or lead to a paid member

  • Prime targets for onboarding and engagement initiatives

Reactivated

  • Users who resubscribed after canceling

  • Previously churned but have returned to your platform

  • Demonstrate renewed interest in your content

Upgraded

  • Users who moved to a higher-priced plan

  • May have access to additional content or features

  • Valuable for understanding upsell pathways

Downgraded

  • Users who moved to a lower-priced plan

  • May have less access to content or features than before

  • Opportunities for targeted retention strategies

Pending Cancellation

  • Users who have requested cancellation

  • Still has access until their billing period ends

  • Prime targets for win-back campaigns

  • A valuable source of cancellation feedback

Pending Pausing

  • Users who have requested to pause their subscription

  • The pause hasn't taken effect yet

  • Will temporarily stop their subscription at the end of the current billing cycle

  • Still have full access to content

  • Have indicated intent to return after their pause period

  • Different from cancellation, as they plan to resume


Filtering People

You can use the Search bar, User Type filter, Tags filter, or Status filter to find a specific grouping of users.

💡 TIP: Combining multiple filters can help you identify specific user segments for targeted marketing campaigns. For example, you could filter for recently churned users who previously spent over $100 to create a specialized win-back campaign.

More Filters

The More Filters modal provides several additional filtering options.

  • Created on date

    • Filter users based on when their accounts were created, allowing you to see users who joined during specific time periods

  • YouTube Lead Generator

  • Giveaway Funnel

    • See users who signed up through specific Giveaway Funnel campaigns

    • 🔗 Learn more about Giveaway Funnels

  • Lifetime Amount

    • Enter a minimum and maximum amount range to filter users by their total spending on your platform

💡 TIP: These advanced filters are particularly useful for marketing analysis. For example, you can compare conversion rates between different lead sources by filtering users from specific funnels and examining their purchase behavior.


Sorting

In addition to filtering your users, you can sort the People list to view users in a specific order. Sorting helps you quickly identify your newest members, your highest spenders, or long-time subscribers.


To sort your list:

  1. Navigate to People

  2. Click the Sort icon in the top right corner of the table

  3. Choose your preferred sorting option from the list

You can sort the list by:

  • Created (newest first): Shows the most recently created accounts at the top

  • Created (oldest first): Shows the earliest created accounts first

  • Lifetime amount (highest first): Sorts users by their total spend, from highest to lowest

  • Lifetime amount (lowest first): Sorts users by their total spend, from lowest to highest

💡TIP: Sorting and filtering can be used together. For example, filter for Active Members, then sort by Lifetime amount (highest first) to see your top-paying active members.


Person Management

The ellipsis (...) next to their name on the right of each user provides these options:

🔗 Learn more about Member Details Administration

Edit

Watch History

Impersonate

Copy Email Address

  • Copy the email address into the local clipboard

Send Direct Message

  • Easily access a direct message with the user via your community

  • 🔗 Learn more about Direct Messages

Mark as Spam

  • Move a user to your spam list

Delete

  • Remove the user from your platform


Spam Users

Our system includes built-in protection that automatically identifies and filters suspected spam or fraudulent accounts.

This helps keep your People list accurate and prevents suspicious users from cluttering your reports or receiving automated emails.

💡 TIP: Review your Spam List regularly to ensure no legitimate members are mistakenly filtered out.

How Spam Detection Works ⛔

The spam system uses a scoring-based approach that evaluates each user based on their behavior and account details.

Every user is assigned a spam score upon signing up, and this score adjusts over time as they interact with your platform.

ℹ️ INFO: Users who reach a high spam score are automatically flagged as spam and moved to the Spam section of the People page.

What Increases a Spam Score ⬆️

Some factors can raise a user’s spam score and increase the likelihood they’ll be marked as spam. Here's a sample list of factors:

  • Gibberish names or email addresses (e.g., random letters or symbols)

  • Invalid or disposable emails that bounce or fail verification

  • Bulk sign-ups or suspicious IP activity

💡 TIP: To reduce the number of spam sign-ups, you can enable Captcha protection on your storefront’s sign-up forms. This helps block automated bots from creating accounts on your checkout.

🔗 Learn more about Enabling Captcha

What Lowers a Spam Score ⬇️

Positive and legitimate actions lower a user’s spam score, which helps restore their status automatically over time.

  • Watching videos

  • Completing payments

  • Engaging consistently with your platform

These actions indicate that the account belongs to a genuine member rather than an automated or fraudulent source.

Managing Spam Users

If a legitimate user is incorrectly flagged as spam, you can easily remove them from the spam list.

To review or unmark spam users:

  1. Navigate to People

  2. Click the ellipsis (…) at the top right and select Show Spam

  3. Find the user you want to remove from the spam list

  4. Select Not Spam to remove them from the spam list

To manually flag a user as spam:

  1. Navigate to People (All)

  2. Click the ellipsis (…) across the user’s name

  3. Choose Mark as Spam

📝 NOTE: Users marked as spam are hidden from the main People list but remain accessible through the Spam page, CSV exports, and Analytics.


Export User Data

You can export user data in two formats.

People Table CSV

  • Export a comprehensive list of all your users by clicking Export CSV > People table in the top right corner.

🔗 Learn more about the Customers Report

Video Stats CSV

  • Export the collective watch history for all your users with the Video stats CSV option.


Zapier & Webhooks

Zapier and Webhooks now fully support the new People segments and statuses.

Our native integrations are compatible with the current People page structure, allowing you to create automated workflows based on user segments, statuses, and other criteria.

You can use these integrations to:

  • Sync user data with your CRM

  • Create targeted marketing campaigns based on user segments

  • Automate workflows when users change status

  • Connect your Uscreen data with other business tools

🔗 Learn more about Zapier and Webhooks

ℹ️ INFO: This integration enables powerful automation possibilities for your membership business, helping you create more personalized experiences for your users based on their segment and status.


FAQs

How do I find users who came through a specific marketing campaign?

You can use UTM parameters in your marketing links and then filter users based on these parameters in your People tab. This helps track which marketing efforts are most effective.

What's the difference between Paused and Pending Pausing statuses?

Paused status means the subscription is currently on pause, while Pending Pausing means the user has requested to pause their subscription, but the pause hasn't taken effect yet (typically because the current billing period hasn't ended).

Can I filter users by multiple criteria at once?

Yes, you can combine segment filters, status filters, and the additional options in More Filters to create highly specific user segments for targeted marketing or analysis.

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