{
  "user_id": subscription.user.id,
  "user_name": subscription.user.name,
  "user_email": subscription.user.email,
  "subscription_id": subscription.offer.id,
  "subscription_title": subscription.offer.title,
  "transaction_id": last_paid_invoice&.payment_id, 
  "event": "subscription_assigned"
}

{
  "id": user.id,
  "name": user.name,
  "email": user.email,
  "custom_fields": { user.custom_fields.to_h },
  "origin": user.creation_source,
  "event": "user_created"
}

{
  "id": user.id,
  "email": user.email,
  "changes": {
    "name": user.name,
    "email": user.email,
    "subscription_status": user.subscription_status,
    "lifetime_spent": Money.new(user.lifetime_spent),
    "bounced_email": user.bounced_email,
    "status": user.status,
    "field_1": user.field_1,
    "field_2": user.field_2,
    "field_3": user.field_3
  },
  "attributes": {
    "name": user.name,
    "email": user.email,
    "subscription_status": user.subscription_status,
    "lifetime_spent": user.lifetime_spent,
    "bounced_email": user.bounced_email,
    "segments": [user.segments,...],
    "status": user.status,
    "origin": user.creation_source
  },
  "event": "user_updated"
}

{
  "id": invoice.id,
  "title": ownership.offer.title,
  "total": Money.new(invoice.original_price, invoice.currency).to_s,
  "amount": Money.new(invoice.final_price, invoice.currency).to_s,
  "discount": Money.new(invoice.discount, invoice.currency).to_s,
  "offer_id": ownership.product_id,
  "customer_name": ownership.user.name,
  "customer_email": ownership.user.email,
  "country_code": purchase_location.country_code,
  "transaction_id": invoice.payment_id,
  "ip_address": ownership.purchase_ip,
  "origin": order.provider_name,
  "coupon": order.discount,
  "event": "order_paid"
}

{
  "id": ownership.id,
  "name": ownership.user.name,
  "email": ownership.user.email,
  "offer_id": ownership.offer.id_param,
  "offer_title": ownership.offer.title,
  "ip_address": ownership.purchase_ip,
  "origin": ownership.creation_source,
  "currency": ownership.currency,
  "transaction_id": last_paid_invoice&.payment_id,
  "event": "subscription_canceled"
}

{
  "id": ownership.id,
  "name": ownership.user.name,
  "email": ownership.user.email,
  "offer_id": ownership.offer.id_param,
  "offer_title": ownership.offer.title,
  "ip_address": ownership.purchase_ip,
  "origin": ownership.creation_source,
  "currency": ownership.currency,
  "transaction_id": last_paid_invoice&.payment_id,
  "event": "recurring_payment_successful"
}

{
  "title": content.title,
  "id": content.id,
  "name": user.name,
  "email": user.email,
  "chapter_id": chapter.id,
  "event": "video_play"
}

{
  "id": user.id,
  "name": user.name,
  "email": user.email,
  "custom_fields": { user.custom_fields.to_h },
  "origin": user.creation_source,
  "event": "user_signed_in"
}

{
  "title": content.title,
  "id": content.id,
  "name": user.name,
  "email": user.email,
  "event": "added_to_favorites"
}

{
  "invoice_id": invoice.id,
  "user_id": invoice.user.id,
  "name": user.try(:name),
  "email": user.try(:email),
  "title": invoice.product&.title,
  "final_price": Money.new(invoice.final_price, invoice.currency).to_f,
  "offer_id": invoice.ownership.offer&.id,
  "transaction_id": invoice.payment_id,
  "localized_amounts": {
    "currency": invoice.localized_currency,
    "amount": Money.new(invoice.localized_final_price, invoice.localized_currency).to_f
  },
  "event": "overdue_invoice"
}

{
  "id": ownership.id,
  "name": ownership.user.name,
  "email": ownership.user.email,
  "offer_id": ownership.offer.id_param,
  "offer_title": ownership.offer.title,
  "ip_address": ownership.purchase_ip,
  "origin": ownership.creation_source,
  "currency": ownership.currency,
  "transaction_id": last_paid_invoice&.payment_id,
  "event_date": Time.zone.today,
  "event": "ownership_created"
}

{
  "id": user.id,
  "name": user.name,
  "email": user.email,
  "custom_fields": { user.custom_fields.to_h },
  "origin": user.creation_source,
  "event": "payment_method_updated"
}