Capturing leads on your homepage empowers you to nurture site visitors into subscribers. Gathering email addresses and names can give you valuable insights into your audience, enabling more focused marketing efforts and providing a pathway to convert these leads into paying subscribers.
Video Overview
Adding the Email Capture Block
Navigate to the Marketing section in the sidebar of your admin area.
Select Website Landing Pages to access your list of landing pages.
Either edit an existing landing page that you wish to use as your homepage or create a new landing page.
Within the landing page editor, click the plus button to add a new block.
In the block library, locate and select the Email Capture block.
Customize the Email Capture block as needed. You can adjust the title, subtitle, button color, button text, and background color.
While most aspects of the Email Capture block will be translated to match the locale of your store, do note that the title and subtitle will not be automatically translated, so ensure that you have entered this information in your store's language.
Setting a Landing Page as Your Homepage
To use the landing page with the Email Capture block as your homepage, you will need to set this landing page as your homepage within your website settings.
For detailed instructions on how to set a landing page as your homepage, please refer to our article on the process.
Viewing Your Leads
You can easily view the leads captured through your homepage in the People tab of your admin area.
Lead users will be grouped under the Leads segment. Users who were created via an Email Capture block will also appear under the Email Capture segment.
Why Capture Leads?
Understand Your Audience: Identify visitors who are interested enough in your offerings and provide their contact information.
Targeted Marketing: Utilize captured email addresses for specific marketing campaigns, such as offering exclusive coupons and promotions aimed at leads to encourage subscriptions.
Drive Subscriptions: Nurture leads through ongoing communication and providing limited access to features such as Community, encouraging them to explore your content further and ultimately subscribe.
Nurturing Leads into Subscribers
Once a visitor submits their information through the Email Capture block, they become a lead. These leads can then be nurtured into subscribers through various marketing efforts:
Email Broadcasts: Send targeted email campaigns to your lead segment, such as highlighting key features or offering exclusive promotions.
Community Engagement: As leads are able to view Community features while being blocked from interacting, lead users will be further incentivized to subscribe so that they may participate in the Community.
Other Marketing Tools: Even if a user is already registered as a lead, other available lead generators and marketing tools, such as Giveaway Funnels and coupons, can be utilized to further incentivize a user to subscribe.
Frequently Asked Questions
Q: Why don't I see the Email Capture block on my landing page?
A: If you're viewing the landing page while signed in, this block will not appear. This is to make sure only visitors can see the element.
Q: How will leads appear in the admin area?
A: Leads will appear as users within the Leads segment in the People tab of your admin area. Users who were created via an Email Capture block will also appear under the Email Capture segment.
Q: Can I use this Email Capture block for other non-homepage landing pages?
A: Yes, you can add the Email Capture block to any landing page you create. This allows you to capture leads in various sections of your website.
Q: How are Leads able to interact with Community features?
A: By default, leads are able to view public Community channels. However, they are not permitted to create posts, comments, direct messages, or interact with posts or comments made by others without subscribing. For more information on how different types of users can interact with Community features, please check this article.
Q: What happens when someone submits their email using the capture block?
A: Submitting an email through the capture block creates a user account. The person will receive the default welcome and confirm email address messages automatically. When viewing your catalog they will be prompted to subscribe.
Q: Where can I use the Email Capture block?
A: The Email Capture block can only be used on landing pages. It’s not available for use in your theme templates or catalog pages.
Q: Will the Email Capture block support multiple languages?
A: Yes, it respects localization settings and translation rules. Just make sure to manually input your preferred language in the title and subtitle fields of the block.