Sending emails through the Uscreen broadcast tool is an effective way to reach and nurture your audience, but ensuring those emails land in your recipients' inboxes, not their spam folders, can be a challenge. Here’s how to maximize the deliverability of your emails, organized by the effectiveness of each strategy.
Note: Our support team cannot assist in ensuring that your emails don’t end up in spam folders. It’s important to note that it’s impossible to prevent all emails from landing in spam folders. Individual recipients may have different filters built for themselves, which is unpredictable.
Highly Effective Strategies
Using a Verified Domain
Adding a custom domain for email sending is a reliable method to establish your sender's reputation. This is crucial because it enables providers like Gmail, Yahoo, and others to gain insights into your habits and preferences. Consequently, your email deliverability is more likely to improve over time.
Maintaining a Clean Email List
Keeping your email list clean and up-to-date is essential. Uscreen automatically filters out contacts from being able to be sent broadcasts who have not received emails from you in over 90 days. This helps keep your contact list clean and prevents bounced emails or spam reports. Learn More
Monitoring Your Sender Reputation
Your sender's reputation is a critical factor in email deliverability. Regularly check your sender score using tools like SenderScore or Google Postmaster Tools. A low score can indicate issues that might lead to your emails being flagged as spam. Monitoring spam complaints and addressing any spikes promptly can help maintain a good sender reputation. Learn More
Highly Recommended Strategies
Crafting Spam-Free Content
The content of your emails plays a significant role in avoiding spam filters. Avoid using common spam trigger words like "Free," "Urgent," or "Guaranteed" in your subject lines and body text. Personalize your emails with the recipient's name and relevant information to increase engagement. Also, balance the amount of text and images—emails with too many images and little text can be flagged as spam.
Encouraging Whitelisting
Encouraging your recipients to whitelist your email address is an effective way to ensure your emails reach their inboxes. When recipients whitelist your address, they tell their email provider that your messages are trustworthy. You can include instructions on how to whitelist your address in your welcome emails or on your website. This can involve adding your email address to their contact list or moving one of your emails from the spam folder to the inbox.
Example Instructions You Can Share With Your Audience:
To ensure you receive all our emails without them landing in your spam or junk folder, follow these simple steps to whitelist our email address:
For Gmail:
Open your Gmail inbox.
Find an email from us (you can search for our email address in the search bar).
Drag the email to the "Primary" tab if it’s in the "Promotions" or "Social" tab.
When asked if you want future messages from us to go to your Primary inbox, select "Yes."
Alternatively, you can add our email address to your Contacts:
Open the email.
Click on the three vertical dots in the top-right corner of the email.
Select "Add [Sender Name] to Contacts list."
Helpful Strategies
Optimizing Email Design and Formatting
While design and formatting are less critical than content and sender reputation, they still play a role in avoiding spam filters. Avoid excessive punctuation, all-caps text, and other common spam triggers. Avoid spammy wording such as “Act Now,” “100% Free,” “Limited Time Offer,” or “Risk-Free.” These phrases are often associated with unsolicited emails and can easily trigger spam filters.
Additionally, keep your subject lines clear and straightforward, without using deceptive tactics like “Re:” or “Fwd:” unless they’re genuinely part of a reply or forward. It’s also helpful to ensure that your email’s tone is conversational and professional rather than overly sales-driven or aggressive.
Remember to maintain a balanced text-to-image ratio, as emails that are too image-heavy with little text can appear suspicious to spam filters.
Segmenting Your Audience
When sending broadcasts to a subscription-based audience, it’s essential to tailor your emails to ensure they are relevant to each specific segment. This approach not only increases engagement but also minimizes the risk of your emails being marked as spam. Here’s how to carefully craft your messages for different subscriber segments:
Active Subscribers: For your most engaged users, focus on maintaining and enhancing their experience with your membership platform. Send emails that highlight new features, exclusive or new content, or tips on maximizing their subscription benefits. Ensure your messages are personalized, reflecting their usage patterns or interests, to keep them invested and satisfied with their subscription.
One-Time Buyers (Who Haven’t Subscribed): These users have shown interest by trying out your service but haven’t yet committed to a subscription. Your emails should carefully nurture this relationship by emphasizing the value they can expect from a subscription. Provide tailored content that addresses any hesitations, such as tutorials, success stories, or limited-time offers that make subscribing an easy decision.
Churned Subscribers: These are former subscribers who have canceled their subscriptions. Re-engagement emails should be carefully crafted to address why they left and what has changed. Offer incentives like a special discount for returning, highlight new features, or share testimonials from users who came back and found greater value. Be mindful not to push too hard; instead, focus on rekindling their interest with relevant, compelling reasons to reconsider your platform.
Leads (Potential Subscribers): Leads are users who have shown interest but haven’t taken the step to subscribe. Tailor your broadcasts to build trust and demonstrate the unique value your platform offers. Share content that directly addresses their needs or pain points, such as how your membership solves specific problems or enhances their lifestyle. Avoid generic pitches; instead, use targeted messaging that aligns with their initial interests.
Trialing Users: Users in a trial period are at a crucial decision point. Your emails should guide them toward fully experiencing the benefits of your subscription. Focus on onboarding tips, key features they should explore, and how to get the most out of their trial. Highlight the advantages of sticking around, but be careful not to overwhelm them—keep the content supportive and encouraging, making the transition to a paid subscription feel natural and beneficial.
By tailoring your broadcasts to be relevant to each segment, you can effectively increase engagement and conversion rates while minimizing the risk of your emails being marked as spam. This targeted approach ensures that your messages resonate with the specific needs and interests of each group, leading to a more successful and sustainable subscription base.
Final Tips
After each broadcast, analyze your email performance by looking at open rates, click rates, and spam complaints to identify areas for improvement. Staying informed about email marketing regulations, such as CAN-SPAM in the U.S. or GDPR in the EU, ensures your practices are compliant and respectful of recipients' privacy.