Effective email communication is vital for maintaining strong relationships with your subscribers.
This guide will help you explain to your customers how they can manage their email preferences, ensuring they receive the content they want while complying with email marketing regulations.
💡 TIP: As our platform cannot be held responsible for any issues related to the spam rate of your emails, you may consider using a custom domain to improve the deliverability of emails coming from your store.
🔗 Learn more about Custom Email Domain
Email List Hygiene
Bounce Handling
When emails can't be delivered, they're categorized as either soft or hard bounces.
Hard Bounces: Permanent delivery failures (invalid email addresses)
Soft Bounces: Temporary issues (full inboxes, server problems)
ℹ️ INFO: Our system now automatically handles the process of retrying bounced emails, ensuring smoother and more reliable delivery management.
Automatic Email Processing
Recent updates to our system have improved how email delivery issues are handled:
Email addresses that encounter a soft bounce are now automatically retried
They are automatically removed from our internal Suppressions list
The system automatically attempts delivery in the next instance
Hard bounces are permanently suppressed to protect your email and domain reputation
Email Numbers Comparison
You may notice differences between your audience segments and the actual number of recipients in your email broadcasts. This is normal and happens because:
Bounced emails: Recipients with invalid email addresses or persistent delivery issues are automatically excluded
Spam protection: Users who have marked your emails as spam are removed from future sends
Opt-outs: Unsubscribed users are automatically excluded
Inactive contacts: Our system automatically filters out contacts that have not been active in your membership or received an email from you in 12 months
ℹ️ INFO: These protective measures help maintain your email reputation and improve overall deliverability.
Opt In or Out of Emails
Familiarize yourself with these two simple options to help your members control the emails that they receive.
💡 TIP: Create a simple guide or video tutorial showing customers exactly how to adjust their email preferences. This demonstrates your commitment to respecting their inbox preferences.
Option 1: Using the Unsubscribe Link
Every marketing email sent through your Uscreen platform includes an Unsubscribe link in the footer.
Scroll to the bottom of the marketing email
Click the Unsubscribe link
Follow the prompts to complete the unsubscribe process
Click Update
Option 2: Managing Preferences in the User Dashboard
For more granular control, guide your customers through their User Dashboard.
🔗 Learn more about the User Dashboard: Profile
Sign in via your website
Click the avatar image (top-right) to access the User Dashboard
Navigate to the Profile tab
Scroll down to My Notifications
Check or uncheck specific notification types
Click Save
to apply the changes
💡 TIP: Let your customers know that they can opt back in at any time by visiting their User Dashboard and checking the notification types they wish to receive again.
Track Email Preference Status
As an admin, you have different ways to monitor your subscribers' email preferences.
Individual User Accounts
Check email preferences for specific subscribers.
Navigate to People
Search for the specific user by name or email
Under the email address, you'll see the notification status of that particular user
User Profile Impersonation
Get a firsthand view of what your subscribers see.
Navigate to People
Search for the specific user by name or email
Click the ellipsis (...) across their name
Select Impersonate
Click the avatar image (top-right) to access the User Dashboard
Navigate to the Profile tab
Scroll down to My Notifications
🔗 Learn more about Impersonating a User
📝 NOTE: Impersonation lets you view user settings, but always respect their communication preferences to stay compliant with regulations like GDPR and the CAN-SPAM Act. Avoid making changes without explicit consent.
Bulk Export of People CSV
For a comprehensive overview of all subscribers:
Navigate to People
Click Export CSV
Select People Table
Download the CSV file from Settings > Exported Files
Open the CSV and look under the Email Marketing Opt-In column
ℹ️ INFO: These methods give you valuable insights into your subscribers' communication preferences, helping you tailor your email strategy accordingly.
Ensure Your Emails Reach Your Customers
To help your subscribers never miss important communications, provide these instructions in your welcome emails or knowledge base.
For Gmail users
Have them add your sending ("From") email address to their contacts
Suggest moving your emails from the Spam, Promotions, or Social tabs to their Primary inbox
When prompted, select Yes to future messages going to their Primary inbox
For other email providers:
Have them add your sending address to their address book or contacts list
Suggest marking your emails as Not Spam if they appear in their spam folder
Advise creating a filter or rule to ensure your emails are delivered to their inbox
Physical Address in Email Footers
How Uscreen Handles Address Requirements
Uscreen automatically includes your business address in the footer of all Marketing emails and Email Templates.
This address is pulled directly from the address listed in your Store Settings page to ensure compliance with international email marketing laws.
Navigate to Settings > General
Enter your physical address in the Company Address field
Click Save
Why a Physical Address is Required
Including a physical mailing address in Marketing emails and Email Templates is legally required by regulations, such as:
CAN-SPAM Act (United States)
GDPR (European Union)
CASL (Canada)
Various other international regulations
ℹ️ INFO: These laws mandate that commercial emails include a valid physical postal address to ensure transparency and accountability.
Privacy Options for Your Business
If you're concerned about privacy, consider these alternatives:
Use a business P.O. Box: This satisfies legal requirements without using your home address
Register for a virtual business address: Many virtual offices offer a physical mailing address for business purposes and mail forwarding services
Consider a co-working space address: Co-working spaces often provide professional address services
💡 TIP: You can update the address anytime in your Settings to use an option that best suits your needs while keeping your communications compliant.
Best Practices for Email Communication
Set Clear Expectations
Tell your subscribers what types of emails they'll receive and how often. This transparency builds trust and reduces unsubscribe rates.
Segment Your Email Lists
Use Uscreen's segment and status filters to send targeted content based on subscriber interests and behavior. Relevant content is less likely to be ignored or marked as spam.
Respect Preferences
When subscribers choose to unsubscribe, the system automatically handles this process and will ensure they no longer receive marketing emails, respecting their decision without requiring any action from you. This automatic compliance helps build trust with your audience and maintains your reputation as a responsible sender.
Analyze Opt-Out Patterns
Regularly review your user preferences to identify patterns in unsubscribes. This data can help you refine your email strategy and content to better meet subscriber expectations.
ℹ️ INFO: By helping your customers effectively manage their email preferences and understanding email compliance requirements, you'll build stronger relationships, improve engagement, and create a more positive experience with your brand.
FAQs
Will users still receive important account notifications if I opt out of marketing emails?
Will users still receive important account notifications if I opt out of marketing emails?
Yes, they will still receive necessary transactional emails such as purchase confirmations and account security notifications even if they unsubscribe from marketing communications.