Connect your Uscreen platform with Mailchimp to create powerful email marketing campaigns that drive engagement and growth for your video business.
📝 NOTE: MailChimp integration is available for the App Essentials or Plus plan. If you're not currently on these plans, please get in touch with sales@uscreen.tv.
Connect Uscreen to MailChimp
Before connecting, ensure the Mailchimp Audience you intend to use has no required fields other than email. All fields have this disabled by default.
In MailChimp
Navigate to Account & Billing
Click Extras and select API Keys
Scroll down to Your API keys section
Click Create A Key
Name your API key and click Generate Key
Copy the generated API key
💡 TIP: Take note and save your MailChimp API key if you intend to use it later. After completing the process, the API key will not be visible.
In Uscreen
Navigate to Settings > Integrations
Click Connect across MailChimp
Enter the copied API key from MailChimp
Select your Audience
Click Connect
📝 NOTE: Mailchimp provides one free default Audience. If you’ve created more than one, make sure to select the Audience you want to connect to Uscreen.
Data Synced from Uscreen
When MailChimp is properly connected to Uscreen, these data points can automatically synchronize with MailChimp.
First Name *|FNAME|*
Last Name *|LNAME|*
Email *|EMAIL|*
Contact Date Added
Last Changed
Source: API - [name of your API key]
Subscription Status *|STATUS|*
never
in_trial
active
pending_cancellation
on_hold
former
paused
pending_pausing
Email Marketing: Subscribed or Unsubscribed
💡 TIP: The Email Marketing dynamically changes if the user opts in/out of the News & Updates notifications in the User Dashboard.
Similarly, if a customer unsubscribes from Mailchimp's Unsubscribe feature, they’ll automatically be opted out of Uscreen's News & Updates.
Common Use Cases
Here are some popular ways to use MailChimp with Uscreen:
Welcome New Subscribers
Introduces your platform to new members
Emphasize key features and suggest content to begin with
Trial Conversion Campaigns
Target users in the in_trial status
Promote the benefits to encourage them to become paid subscribers
Content Announcement Newsletters
Send regular updates to active subscribers
Broadcast important announcements and future plans
Win-back Campaigns for Canceled Subscribers
Target users with former status with special offers
Showcase platform improvements to encourage them to resubscribe
Membership Renewal Reminders
Send timely reminders to subscribers with pending_cancellation status
Highlight the value they'll miss and potentially offer incentives to stay
Upsell Campaigns
Promote premium content or bundle offers to active subscribers to increase their lifetime value
FAQs
Will existing customers be synced to Mailchimp?
Will existing customers be synced to Mailchimp?
Yes, all existing customers will be synced when you first connect the integration.
Can I trigger an automated email when someone purchases?
Can I trigger an automated email when someone purchases?
The basic integration doesn't trigger automations directly. For this functionality, you'll need to use Zapier to create custom triggers.
How often does the data sync between platforms?
How often does the data sync between platforms?
Customer data syncs automatically in real-time when changes occur in Uscreen.
📝 NOTE: Uscreen now supports Mailchimp 3.0 API for better performance.
If you connected to Mailchimp before July 2023, you might still be using an older API. To avoid syncing issues, disconnect the integration and reconnect it using their latest API.