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Integrate with Mailchimp

Sync your Uscreen customers with Mailchimp to create stunning email campaigns and track engagement effortlessly.

Updated over 2 weeks ago

Why Integrate Uscreen with Mailchimp?

By connecting Uscreen to Mailchimp, you can:

  • Automatically sync customer details into a Mailchimp audience.

  • Send personalized email campaigns.

  • Track delivery, open rates, and other metrics.

If you'd like to sync Mailchimp subscribers into Uscreen instead, explore the Zapier integration for seamless two-way communication.

Before You Start

🚨 Important: Ensure the Mailchimp audience you’re syncing to has no required fields other than email.


Step 1: Generate Your Mailchimp API Key

  1. Log in to your Mailchimp account.

  2. Click your Profile in the bottom-left corner.

  3. Navigate to Account > Extras > API Keys.

  4. Click Create a Key and copy the generated API Key.

Step 2: Connect Mailchimp to Uscreen

  1. In Uscreen, go to Settings > Integrations.

  2. Click Connect on the Mailchimp integration.

  3. Paste your Mailchimp API Key.

  4. Select the Audience (List ID) you wish to sync to.

✅ Result: New customers will automatically sync to your chosen Mailchimp audience.


Using Mailchimp's API: What You Need to Know

  • Uscreen now supports Mailchimp’s 3.0 API for better performance.

  • Upgraded recently? If you connected to Mailchimp before July 2023, you might be using an older API. To avoid syncing issues:

    • Disconnect the integration.

    • Reconnect it using the latest API.

Data Synced to Mailchimp

When a customer is synced from Uscreen to Mailchimp, these data points are included:

  • First Name

  • Last Name

  • Date Added

  • Email

  • Subscription Status:

    • in_trial

    • never (no active subscription)

    • active

    • pending_cancellation

    • canceled

    • former

    • on_hold

💡 Mailchimp automatically tags the source as “API - Generic.”

Managing Email Preferences

  • If a customer opts out of News & Updates in Uscreen, they’ll be automatically unsubscribed from your Mailchimp audience.

  • Similarly, if a customer unsubscribes from a Mailchimp email, they’ll also be unsubscribed in Uscreen.


Benefits of the Integration

  • Simplifies audience management by syncing data automatically.

  • Enhances email marketing with personalized customer details.

  • Maintains customer preferences across both platforms for consistency.

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