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MailChimp Integration

Sync your Uscreen customers with Mailchimp to create stunning email campaigns and track engagement effortlessly

Updated today

Connect your Uscreen platform with Mailchimp to create powerful email marketing campaigns that drive engagement and growth for your video business.

NOTE: MailChimp integration is available for the App Essentials or Plus plan. If you're not currently on these plans, please get in touch with sales@uscreen.tv.


Connect Uscreen to MailChimp

Before connecting, ensure the Mailchimp Audience you intend to use has no required fields other than email. All fields have this disabled by default.

In MailChimp

  1. Navigate to Account & Billing

  2. Click Extras and select API Keys

  3. Scroll down to Your API keys section

  4. Click Create A Key

  5. Name your API key and click Generate Key

  6. Copy the generated API key

TIP: Take note and save your MailChimp API key if you intend to use it later. After completing the process, the API key will not be visible.

In Uscreen

  1. Navigate to Settings > Integrations

  2. Click Connect across MailChimp

  3. Enter the copied API key from MailChimp

  4. Select your Audience

  5. Click Connect

NOTE: Mailchimp provides one free default Audience. If you’ve created more than one, make sure to select the Audience you want to connect to Uscreen.


Data Synced from Uscreen

When MailChimp is properly connected to Uscreen, these data points can automatically synchronize with MailChimp.

  • First Name *|FNAME|*

  • Last Name *|LNAME|*

  • Email *|EMAIL|*

  • Contact Date Added

  • Last Changed

  • Source: API - [name of your API key]

  • Subscription Status *|STATUS|*

    • never

    • in_trial

    • active

    • pending_cancellation

    • on_hold

    • former

    • paused

    • pending_pausing

  • Email Marketing: Subscribed or Unsubscribed

TIP: The Email Marketing dynamically changes if the user opts in/out of the News & Updates notifications in the User Dashboard.

Similarly, if a customer unsubscribes from Mailchimp's Unsubscribe feature, they’ll automatically be opted out of Uscreen's News & Updates.


Common Use Cases

Here are some popular ways to use MailChimp with Uscreen:

  • Welcome New Subscribers

    • Introduces your platform to new members

    • Emphasize key features and suggest content to begin with

  • Trial Conversion Campaigns

    • Target users in the in_trial status

    • Promote the benefits to encourage them to become paid subscribers

  • Content Announcement Newsletters

    • Send regular updates to active subscribers

    • Broadcast important announcements and future plans

  • Win-back Campaigns for Canceled Subscribers

    • Target users with former status with special offers

    • Showcase platform improvements to encourage them to resubscribe

  • Membership Renewal Reminders

    • Send timely reminders to subscribers with pending_cancellation status

    • Highlight the value they'll miss and potentially offer incentives to stay

  • Upsell Campaigns

    • Promote premium content or bundle offers to active subscribers to increase their lifetime value


FAQs

Will existing customers be synced to Mailchimp?

Yes, all existing customers will be synced when you first connect the integration.

Can I trigger an automated email when someone purchases?

The basic integration doesn't trigger automations directly. For this functionality, you'll need to use Zapier to create custom triggers.

How often does the data sync between platforms?

Customer data syncs automatically in real-time when changes occur in Uscreen.

NOTE: Uscreen now supports Mailchimp 3.0 API for better performance.

If you connected to Mailchimp before July 2023, you might still be using an older API. To avoid syncing issues, disconnect the integration and reconnect it using their latest API.

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