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Analytics Changelog

Learn about monthly updates and improvements to the Analytics reports

Updated over 2 weeks ago

April 2025 - New Content Benchmark Report

๐ŸŽฌ Content Benchmarks Report

Weโ€™ve just released Content Benchmarks, a new report in Uscreen Content Analytics that shows how your content performance stacks up against other creators in your industry.

Whatโ€™s inside the report?
โ€‹

๐Ÿ”น Industry Averages Table โ€“ Compare key content metrics like Subscriber Engagement Rate and Average Completion Rate against the average values from other creators in your industry.
๐Ÿ”น Benchmark Charts โ€“ Visualize how your performance compares across the 25%/50%/75% quartiles.

๐Ÿ”น Peak Performance Insights โ€“ Discover which video durations resonate best with your audience, along with the optimal times and days to reach your viewers.

These insights can help you:

๐Ÿ’ก Understand how your content performs
๐Ÿ“ˆ Spot areas to improve viewer engagement
๐ŸŽฌ Optimize your video strategy
๐ŸŽฏ Set actionable content goals

๐Ÿ“– Check out our Help Article to learn more!

โ€‹



March 2025 - Improvements to Content Engagement Activities

๐ŸŽฅ Content Engagement Activities Additions


We've added more details to help you track engagement on your videos:

  • Comment Text in Drill-Down โ€“ The Comment Engagement Activity drill-down now includes the full text of comments, making it easier to review and analyze.

  • Video Notes Count โ€“ See the total number of video notes, giving you better insights into audience interaction.


๐Ÿ”ง Bug Fixes in Content Analytics
โ€‹

Weโ€™ve fixed two issues to ensure your Content Analytics reflect performance more accurately:

  • Replays from Live Events watched inside a Collection were not being counted as replays โ€” this was fixed on March 12, and theyโ€™re now correctly included in your replay data.

  • Watch Time for videos with multiple authors was being duplicated โ€” this issue started on February 21 and was resolved on March 25, so your watch time is now calculated correctly without duplication.



February 2025 - New Subscriptions Benchmark Report

๐Ÿ“Š Subscriptions Benchmark Report

Weโ€™re excited to introduce Subscription Benchmarks, a brand-new report in Uscreen Analytics that helps you understand how your business compares to others in your industry.

Whatโ€™s inside the report?

๐Ÿ”น Industry Averages Table โ€“ Compare your key subscription metrics to the average for the selected industry.
๐Ÿ”น Benchmark Charts โ€“ See how your metrics compare across the 25%/50%/75% quartiles, giving you a clearer picture of where you stand among similar businesses.

These insights can help you:

๐Ÿ’ก Identify strengths

๐Ÿ“ˆ Spot growth opportunities

๐Ÿ“ถ Understand how you stack up against similar businesses

๐ŸŽฏ Set realistic goals

๐Ÿ“– Check out our Help Article to learn more!


๐Ÿ’ฐ Improvements to Payout Reports

We've made updates to the Payouts Report to improve usability:

  • New Filter: Payout Date โ€“ Find specific payouts faster with a date filter.

  • Total Payouts Added โ€“ Easily drill down and export all payouts for the selected period at once.

  • Country Codes in Drill-Down โ€“ Quickly reference country codes for more detailed insights.

๐Ÿ’ก Please Note: This report is available only for customers using Legacy PayPal or Uscreen Payments.

โ€‹



January 2025 - Purchase Locations in Sales Analytics & MRR Update!

๐Ÿ“ Purchase Locations Now Available in Sales Analytics

Gain deeper insights into where your purchases are coming from! The drill-down views in Sales Analytics now include purchase location details:

  • Zip Code

  • Country

  • Region

  • City

  • Card Issuer Country

๐Ÿ’ก Please Note: Not all purchases will have location data. Several factors can prevent us from collecting this information, including:

  • Web browser extensions that block tracking

  • Use of an anonymous web browser

  • VPN connections that change the user's location


๐Ÿ“Š MRR Report Update

To provide more accurate insights, we have removed MRR forecasting for the current month. The MRR Report now reflects revenue only from members with a paid invoice in the period.


๐Ÿ’ฐ Clearer Payout Reports

We've made improvements to the Payout Report to help you better understand your payouts from select Uscreen payment gateways:

  • The x-axis now reflects the Payout Report Generated Date, providing clearer tracking of when payments were aggregated into your payout.

  • A new color variable for user payment month helps distinguish when the user payments were made versus when the payout was issued to you.

๐Ÿ’ก Please Note: This report is available only for customers using Legacy PayPal or Uscreen Payments.



December 2024 - New Marketing & Community Analytics, Improved Countries View, and More!

๐Ÿš€ Marketing Analytics

Introducing our Marketing Report! Gain actionable insights into the impact of your marketing efforts on acquiring leads, nurturing prospects, and retaining customers.

  • Main KPIs Dashboard: Access simple, clear metrics for each automation and drill down to customer and subscription-level data.

  • Unlock drill downs: See the customer and subscription-level data underlying the engagement for each metric such as โ€œWho are the users driving the most referrals for my membership?โ€

๐Ÿ’ก Please Note: The YouTube Lead Generator has been moved from the Subscriptions report to the Marketing report.


๐Ÿ‘ฅ Community Analytics

Weโ€™re excited to introduce the Community Report! Analyze your communityโ€™s activity and engagement with ease.

  • Channel and User-Level Insights: Discover your most active topics, members, and community trends.

  • Engagement Heatmaps: Visualize activity by time of day.

  • Popular Content Highlights: Quickly access top polls and challenges.


๐ŸŒ Enhanced Content Countries Report

The Countries tab in Content Analytics is now more interactive:

  • Rotate the map.

  • Zoom into specific areas.

  • Drill down into country-specific metrics.


๐Ÿ—‚๏ธ Updated Navigation Menu

Weโ€™ve streamlined the left navigation menu for a cleaner and more intuitive experience, aligning with the broader product structure.


๐Ÿ’ฐ Payout Reports Move to Analytics

The Payouts Report has a new home: Analytics > Sales.

  • Drillable Views: Dive into invoice-level details for past payouts.

โ€‹

๐Ÿ’ก Please Note: This feature is available only for customers using Legacy PayPal or Uscreen Payments.


๐Ÿ“ˆ Net Sales Growth Rate in Sales Report

Easily monitor your Net Sales Growth Rate with a new view added to the Sales Report.


๐Ÿค‘ Paying Members Count in MRR Report

See the number of paying members at a glance!

  1. Tooltip View: Hover over the MRR chart in the MRR Report, and the count will appear in the tooltip.

  2. By Subscription Plan: Easily find the current number of paying members broken down by Subscription Plan.

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