Uscreen offers powerful tools to provide insights into your video content’s performance, viewer engagement, financials, and overall business health. This article gives an overview of the key features and functionalities of Uscreen Analytics, including where to find it, how to filter and export data, and a handy glossary for quick reference.
Where to Find Uscreen Analytics in Your Dashboard
To access Uscreen Analytics, follow these simple steps:
Log in to your Uscreen account.
Navigate to the Dashboard.
Click on the "Analytics" tab in the left-hand menu.
Once there, you’ll be presented with various analytics reports that can help you understand different aspects of your business, including Financial, Subscribers, and Content Analytics.
How to Filter Data
Filtering data allows you to focus on the specific metrics that matter to your business. Here’s how to apply filters within the Analytics section:
Choose your report type: Select from Financial, Subscribers, or Content.
Use the filter bars at the top of the page. Here are some examples:
Date range: Adjust the time frame to view data for specific periods (e.g., the past week, month, or year).
Content filter: Filter by specific videos or playlists to see how individual pieces of content are performing.
Billing Interval: Filter by Monthly, Annual, etc. billing intervals on subscriber analytics
Etc: Each report has relevant filters for that specific report.
Apply your filters: Once you’ve selected your filter criteria, the data will automatically update to reflect your chosen parameters.
Filters make it easier to focus on specific metrics, whether you’re reviewing the performance of a particular video, analyzing viewer habits in different regions, or tracking revenue from specific periods.
Tools Available
Drill Down
Some reports have the option to “drill down,” meaning you can get a more detailed view of a report. For example, when you drill down into your To do this, click on a value within the report and choose “Drill.”
Time Frame Control
Now you can choose how detailed you want your data to be. Simply select the desired time frame at the top of your report, and the data will be aggregated to match your preference. This feature is available in all reports that show data over time.
Download
You also have the option to download each report. To download any of these reports, click the three dots in the top right corner of the report and click “download.” The report will download directly to your device.
To download the Drill Down table, click “Drill” on the report you’d like to see a Drill Down view for. Once the new Drill Down window appears, click “Download” in the top right corner. The report will download directly to your device.
Data Refresh
Your analytics data won’t show data from today. It will only display data from completed days, so the data displayed in Analytics will be accurate through yesterday, not today.
Data Timezone
All data displayed in reports will be displayed in your local time zone. The timezone is determined by the timezone you have set in your account settings.
Chart Updates
As you add, remove, or modify filters, it may take a moment for the data on each chart to refresh. You’ll notice a loading animation indicating that the chart is still updating. Once the loading animation disappears, it means your data is now reflecting the filters you’ve set.
Metric Glossary
If you need help understanding the metrics included in each dashboard, please refer to the below glossary.
Financial
These are the metrics you will see across the new reports:
Gross sales: sum of the original price of all sales, before discounts, gift cards, and refunds.
Paid customers: number of users who have paid invoices, including refunded ones.
Paid invoices: number of invoices that were paid, excluding refunded ones.
Refunded invoices: number of invoices that were refunded.
Sales: number of invoices that were paid, including refunded ones.
Discount amount: the amount of discounts given.
Gift amount: the amount paid using gift cards.
Net sales: sum of the original price of all sales, after discounts, gift cards, and refunds (Gross sales - Discount Amount - Gift Amount).
Payment processing fees: fees charged by your payment provider.
Platform fees: fees charged per subscriber or as a % of a transaction by Uscreen. Fees from OTT subscriptions are not included.
Earnings: the amount earned after fees (Net sales - Payment processing fees - platform fees). Taxes are not considered.
Redemptions: the number of times a purchase was made using a coupon, including refunded ones
Content
These are the metrics you will see across the reports within your Content dashboard:
Watch Time: duration the content was watched.
Views: number of sessions, of any duration, in the period.
Viewers: number of members who watched a piece of content in the period. "Unknown" users are not considered.
Completion Rate: percentage of how much of the video was watched. It's the watch time / content duration.
Preregistered: members who preregistered to attend a live event.
Attendees: number of members who attended the live event. "Unknown" users are not considered.
Replays: number of times the live event was watched on demand.
Favorites: number of times content was added to favorites.
Likes: number of likes, including likes on content and likes on comments.
Comments: number of comments, including comments on content and comments on comments.
Playlist Adds: number of times content was added to a playlist.