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Understanding the financial health of your membership business is crucial for long-term success, and Uscreen's Sales Analytics makes it easy to track and analyze your revenue streams. With detailed reports on sales, coupon usage, and more, you can monitor your income, identify trends, and make informed financial decisions.
In this article, we’ll walk you through the key features of Uscreen’s Sales Analytics.
Available Reports
Within the Sales Analytics report, you can view the following reports (learn more about financial metrics):
Gross Sales representing the total invoiced value from all sales for a specific period of time, before any deductions, such as fees, coupons, or discounts, from subscriptions, one-time sales, and donations from live events
Net Sales reflecting the total invoiced value after discounts, applied balances (such as gift card redemptions), and refunds.
Number of Sales capturing the total number of paid and refunded invoices for a specific period of time
To see where your purchases are coming from, click "See location breakdown." This will open a report showing your sales by country and/or currency, depending on whether Localized Pricing is available in your account.
Net Sales Over Time showing the breakdown of gross sales to net sales over time
Fees Over Time capturing the total fees (platform, payment provider, and handling fees) and the portion covered by buyers using the "Cover My Fees" feature over time
NOTE: Payment provider fees (such as those charged by Stripe or PayPal per customer payment) are reflected here where available. App payment provider fees (such as fees charged on payments made through iOS or Android apps) are not captured.
Earnings Over Time showing the amount earned over time, calculated as net sales minus total fees, plus any fees covered by buyers
Sales Report reflects the full invoice breakdown of all paid and refunded invoices within a specific time frame, aggregated by the selected timeframe
Coupon Report shows the amount of discounts applied to paid invoices by coupon code.
Total Net Sales by Customer represents the full invoice breakdown aggregated at the customer level
Available Filters
Sales Analytics lets you filter all of the reports above using any combination of the following options:
Time Frame shows financials within a specific measure of time (date, week, month, quarter, year) based on the payment date.
Payment Date shows financials for a selected relative or exact date range.
Product Type shows financials for a specific product type:
Product Title shows financials for a specific product such as one or more selected subscription plan(s)
Payment Provider shows financials from invoices processed by one or more selected payment providers such as Stripe or Android
Billing Interval shows financials (from subscriptions only) for a specific billing interval, for example, monthly subscriptions only.
Is Refunded shows financials including or excluding refunded invoices
Is Discounted shows financials including or excluding discounted invoices
Is Free Sale shows financials including or excluding invoices that were 100% discounted or from a free product
NOTE: free trial invoices are not included in Sales Analytics
Group Subscription - filter the data to show only subscribers in a selected group.
NOTE: Groups are only available for accounts with the Group Subscription add-on enabled.
Metric Definitions
Gross sales: the original amount or subtotal of all paid and refunded invoices, before discounts, gift cards, and refunds.
Number of sales: the number of paid invoices, including those later refunded.
Additional currency sales: the number of invoices paid in currencies other than your account’s base currency, including refunded invoices
Refunded invoices: the number of paid invoices later refunded (both the paid and refunded timestamps are available in the report drill downs & CSV exports)
Discount amount: the amount of any discounts redeemed on the invoice
Balance applied: the amount of any balance applied to an invoice subtotal, such as a gift card redemption or a pre-existing credit on a customer account
Net sales: the total of all sales after discounts, applied balances (such as gift card redemptions), and refunds.
Net Sales = Gross sales - Discount Amount - Gift AmountPayment processing fees: processing fees charged by payment provider such as Stripe or PayPal
Platform fees: fees charged per subscriber or as a % of a transaction by Uscreen
Fees from OTT subscriptions are not included.
Handling fees: an added handling fee charged by Uscreen only on Uscreen payment gateways (specifically Uscreen Stripe or PayPal accounts). Most accounts and invoices don’t include this fee.
Earnings: the amount earned from an invoice or invoices after factoring in all known fees.
Earnings = Net sales − Payment processing fees − Handling fees − Platform fees + Fees covered by buyersTaxes are not considered in earnings calculations
Redemptions: the number of times a purchase was made using a coupon, including refunded ones
Payouts Report
The Payouts Report is available only for customers using Legacy PayPal. See the Payouts Guide for details about this report.
FAQs
Why don’t I see today’s sales in Sales Analytics?
Sales Analytics includes invoices paid through the latest complete day. To see today’s payments, go to the Sales tab of your dashboard. They’ll appear in Sales Analytics the following day.
Why don’t unpaid or voided invoices appear?
Sales Analytics only includes paid and refunded invoices. For your full invoice history, including unpaid and voided invoices, go to the Sales tab of your dashboard.
Are free trials included?
No. Free trial invoices are not included in Sales Analytics. Invoices that were 100% discounted or for a free product are included, and you can exclude them with the Is Free Sale filter.
Why are my earnings different from my payouts?
Earnings are calculated from invoices paid in the selected period, while payouts depend on your payment provider’s payout schedule. Earnings also don’t include every fee: fees charged by app stores on iOS and Android purchases aren’t captured, and taxes aren’t deducted, so your earnings may be higher than the amount you receive. For details, see MRR vs Actual Revenue and Payouts.