Understanding where your buyers are and which currencies are driving sales is essential for making informed pricing and marketing decisions. Whether or not you're using Localized Pricing, this report helps you uncover valuable data about where your demand is coming from.
The Sales by Location report gives you:
Visibility into what currencies are generating revenue
Breakdown of where your buyers are located at the time of purchase
Guidance to optimize currency availability
💡 Please Note: Sections 1. Key Metrics Cards and 2. Sales by Currency are only shown if Localized Pricing is available in your account.
1. Key Metrics Cards
At the top of the report, you’ll see two summary cards:
Additional Currency Sales: the number of paid and refunded invoices in currencies other than your store’s base currency
Additional Currency Net Sales: the net value of those invoices (after discounts, balances and refunds), shown in your base currency
These cards help you quickly gauge how much of your revenue is being driven by localized pricing.
2. Sales by Currency
This section highlights performance by transaction currency. It includes:
Table showing:
Currency
Number of Sales
Percentage of the total sales
Net Sales (in localized currency)
Net Sales (in your base currency)
Base vs. Additional Currencies Sales Over Time:
A chart breaking down your total sales by billing currency, helping you visualize how base and additional currencies contribute over time
This section helps you identify which currencies are performing best and track trends in global sales over time.
3. Sales by Country
This section looks at the buyer’s physical location at the time of purchase, regardless of which currency was used. It includes:
Visual map showing sales density by country, based on number of sales
Table with:
Country
Number of Sales
Percentage of total sales
Net Sales (in your base currency)
Percentage of total net sales
Currency used in that country
Availability: whether that currency is currently enabled as an additional currency in your Uscreen settings
This section gives you a geographic understanding of buyer demand, helping you decide where enabling localized prices could boost conversions.
💡 Please Note: While we do our best to provide your customer’s location information, there are situations where location data may be unavailable, including when a customer uses:
Web browser extensions that block tracking
An anonymous web browser
A VPN connection to change their location
🔽 Available Filters
Payment Date Range: filter results by a specific date range (relative or exact), based on the invoice payment date