What is Localized Pricing?

Localized Pricing lets you sell subscriptions, bundles, and individual content in multiple currencies, automatically showing each user prices in their local currency.

This makes checkout more familiar, trustworthy, and friction-free for your global audience.

You’ll set a base currency for your store, then add up to five secondary currencies. When you enable secondary currencies, Uscreen automatically calculates the price for each offering using the current exchange rate from your base currency. You can then adjust these prices for each currency and offering at any time to fit your strategy.

📝 NOTE: If you’re on the Growth plan and need this feature, contact sales@uscreen.tv to discuss an upgrade.

Why Use Localized Pricing?

Localized pricing helps you grow internationally by showing prices that make sense to each customer.

🌍 Reach More Customers
- Appeal to a global audience by displaying prices in local currencies.
💳 Improve Buying Confidence
- Your audience will trust a price they instantly recognize. No mental math required or confusing price fluctuations!
📈 Increase Conversions
- Uscreen customers using Localized Pricing see a 7–10% lift in MRR from international audiences.
⬇️ Reduce Churn
- Localized Pricing eliminates surprise fees and rate changes, ensuring customers always pay a consistent, predictable price.

📝 NOTE: This feature is available only for the website checkout and does not apply to in-app purchases in your mobile or TV apps. In-app purchases will continue to use the currency set in your app marketplace accounts.

Uscreen Customer Example: Cara Fitness

Cara Metz, founder of Cara Fitness, saw checkout abandonment from U.S. visitors who only saw pricing in GBP. As a result, many U.S.-based users switched to mobile app purchases, costing her extra platform fees, or dropped off entirely.

After enabling Localized Pricing for USD:

Checkout abandonment dropped.
Support emails about “What does it cost in dollars?” disappeared.
More members subscribed via the web, keeping her revenue share higher.
She reclaimed hours weekly to focus on content creation instead of currency questions.

“I’m not getting the questions about the conversion rate anymore. For me, no news is good news.” — Cara Metz, Cara Fitness

Read the full case study.

How Localized Pricing Works

Base Currency Setup

Your store has one base currency (e.g., USD)
All pricing is originally set in this currency

Adding Secondary Currencies

Navigate to Settings > General
In the Store Currency section, click the Add More Currencies button
Select the additional currencies you want to add
Uscreen automatically calculates the price for each new currency based on your current base price for each of your offers.

ℹ️ INFO: There’s no need to enter prices manually. When you add a new currency, the system automatically converts and rounds your base price for that region for all of your existing Subscriptions and Bundles.

Editing Localized Prices

After setup, you can manually adjust prices per currency, per product (subscriptions, bundles, individual content or collection, etc.)

💡 TIP: You can manually adjust localized prices for any subscription plan at any time, giving you full control over your pricing strategy in each region.

Feel free to tweak the prices to match local market expectations or to employ psychological pricing strategies.

Navigate to the pricing settings of any offer to override the default converted amount.

📝 NOTE: Once you add a new currency to your store settings, the localized price you set remains static. It won’t change unless manually updated.

This set price will not dynamically change for your buyers depending on the daily exchange rate.

What Your Members See

Geo-IP Detection
- Prices are shown based on the Member's current location
Consistent Experience
- Members in the same region always see the same price
No Currency Selector
- Members can't manually change their displayed currency
Fallback
- If no secondary currency is set for their region, the base currency displays

Payments and Invoices

Stripe Integration
- Uscreen syncs pricing with Stripe automatically per currency.
PayPal Support
- Members see and pay the localized price when using PayPal.
Transparent Invoices
- Receipts show both the local currency and the base currency.

Multi-Currency Payouts in Stripe

Stripe will handle all payouts in your base currency, as configured in your Stripe account. However, some Stripe users in certain regions may be able to connect bank accounts in multiple currencies to avoid conversion fees during payout.

To receive funds in a local currency:

You must add a bank account in that specific currency.
The bank account must be located in a country that supports receiving that currency.

🔗 Learn more about Multi-Currency in Stripe

If no local currency bank account is added to your Stripe account, Stripe will convert the funds into your base currency at the current exchange rate at the time of the transaction. Your Members will still pay the fixed, listed price in their local currency. However, your actual payout amount may fluctuate depending on exchange rates.

📝 NOTE: Your payout setup is handled entirely in your Stripe account settings. Refer to Stripe's documentation for supported currencies and country requirements. Uscreen is unable to assist with payouts in local currencies.

Supported Currencies

Uscreen supports adding the following currencies:

US Dollar
Euro
Canadian Dollar
UK Pounds
Australian Dollar
Swiss Franc
Mexican Peso
New Zealand Dollar
Indian Rupee
Brazilian Real
Hungarian Forint
Polish Zloty
Swedish Krona
Turkish Lira
Norwegian Krone
Danish Krone
Chilean Peso
Japanese Yen
Icelandic Krona
Czech Koruna

📝 NOTE: Some limitations and considerations to keep in mind:

Web-Only Feature
- Localized pricing only works on your storefront's website. It does not apply to in-app purchases through iOS, Android, or TV apps.
Currency Limit
- You can add a maximum of 5 additional currencies beyond your base currency.
Base Currency Lock
- You can't simply change your base currency once initially set.
VPN Use
- Geo-IP can't block users who spoof their location with a VPN. Prices are shown based on the detected IP, not the account origin.

Localized Pricing Quick Start Guide

Choosing the Right Currency

Uscreen’s Localized Pricing feature supports 19 currencies. With this many currencies to choose from, it may feel overwhelming to choose the right ones.

Don’t overthink it. If you know where your audience is based, start with the currency, or currencies, that are most relevant to them. You can learn more by visiting the Sales by Location report in your Admin Area.

For many of our customers, we recommend starting with the five highest-impact markets.

US Dollar (USD)
Euro (EUR)
Canadian Dollar (CAD)
British Pound (GBP)
Australian Dollar (AUD)

These currencies cover the majority of international transactions, and you can always choose to expand later as you learn more about your audience.

How to Adjust Prices

When you enable a new currency, the Uscreen system automatically converts and rounds your base price for that region for all of your existing Subscriptions and Bundles.

Many of our customers choose to leave the converted pricing for all of their offerings based on what the system calculated. This ensures that they continue to make the same amount of revenue from all transactions.

However, with Localized Pricing, you can tailor your pricing using this strategy:

Value Pricing (round down): Keeps pricing accessible and customer-friendly.
Growth Pricing (round up): Protects against exchange rate risk, Stripe fees, and captures more revenue.

Example: USD $32.99 → CAD $44.99 converted with Localized Pricing

Value Pricing Approach: $44.99 CAD
Growth Pricing Approach: $49.99 CAD

Both are valid. We recommend choosing the approach that works best for your brand – and remember, you can always change your pricing later. The biggest gain comes from the simple act of turning on Localized Pricing and reaching your international audience!

Smart Defaults

For USD, EUR, CAD, GBP, AUD, NZD, PLN, DKK, CZK:

Round to the nearest increment of 5 or 10, then subtract 0.1 to end in .99.
- Example: 44.87 → 49.99

For special cases:

High-income premium markets (CHF, SEK, NOK, ISK, JPY): Round up to preserve premium perception.
Volatile or inflation-prone (MXN, BRL, TRY): Round up to 50 or 100 increments, update quarterly (or monthly in TRY).
Price-sensitive markets (INR): Round down to 50 or 100 increments to support adoption.
Large-unit currencies (HUF, CLP, JPY, ISK): Round to 100 or even 1,000 increments.

Start Making More Money

Localized pricing is simple to set up, easy to adjust anytime, and proven to increase revenue by up to 10%. Don’t overthink your strategy. Start with the default pricing the system generates and start seeing the benefits immediately! Every day you wait means more revenue you aren’t making.

👉Get started with Localized Pricing

FAQs

Will localized prices change over time as exchange rates fluctuate?

Prices are calculated once, at the exact moment when the additional currency is added to your store settings. They remain fixed unless manually updated.