What is Localized Pricing?
Localized Pricing lets you offer subscriptions, bundles, and content in multiple currencies. By showing prices in your Members' local currency, you create a more familiar and trustworthy shopping experience.
You set your store's base currency, and then add secondary currencies. Uscreen handles the initial conversion, and you can edit localized prices at any time.
📝 NOTE: The feature is available for Uscreen Plus. If you're not yet on Uscreen Plus and need the feature, please get in touch with sales@uscreen.tv to discuss an upgrade.
Why Use Localized Pricing?
Localized pricing helps you grow internationally by showing prices that make sense to each customer.
🌍 Reach More Customers
Appeal to a global audience by displaying prices in local currencies.
💳 Improve Buying Confidence
Familiar currencies increase trust and may help boost conversion rates.
📈 Increase Conversions
Customers who are already using this have seen a 7-10% lift in MRR from their international audience!
📝 NOTE: This feature is available only for the website checkout and does not apply to in-app purchases in your mobile or TV apps. In-app purchases will continue to use the currency set in your app marketplace accounts.
How Localized Pricing Works
Base Currency Setup
Your store has one base currency (e.g., USD)
All pricing is originally set in this currency
Adding Secondary Currencies
Navigate to Settings > General
In the Store Currency section, click the Add More Currencies button
Select the additional currencies you want to add
Uscreen automatically calculates the price for each new currency based on your current base price for each of your offers.
ℹ️ INFO: There’s no need to enter prices manually. When you add a new currency, the system automatically converts and rounds your base price for that region for all of your existing Subscriptions and Bundles.
Editing Localized Prices
After setup, you can manually adjust prices per currency, per product (subscriptions, bundles, individual content or collection, etc.)
💡 TIP: You can manually adjust localized prices for any subscription plan at any time, giving you full control over your pricing strategy in each region.
Feel free to tweak the prices to match local market expectations or to employ psychological pricing strategies.
Navigate to the pricing settings of any offer to override the default converted amount.
📝 NOTE: Once you add a new currency to your store settings, the localized price you set remains static. It won’t change unless manually updated.
This set price will not dynamically change for your buyers depending on the daily exchange rate.
What Your Members See
Geo-IP Detection
Prices are shown based on the Member's current location
Consistent Experience
Members in the same region always see the same price
No Currency Selector
Members can't manually change their displayed currency
Fallback
If no secondary currency is set for their region, the base currency displays
Payments and Invoices
Stripe Integration
Uscreen syncs pricing with Stripe automatically per currency.
PayPal Support
Members see and pay the localized price when using PayPal.
Transparent Invoices
Receipts show both the local currency and the base currency.
Multi-Currency Payouts in Stripe
Stripe will handle all payouts in your base currency, as configured in your Stripe account. However, some Stripe users in certain regions may be able to connect bank accounts in multiple currencies to avoid conversion fees during payout.
To receive funds in a local currency:
You must add a bank account in that specific currency.
The bank account must be located in a country that supports receiving that currency.
🔗 Learn more about Multi-Currency in Stripe
If no local currency bank account is added to your Stripe account, Stripe will convert the funds into your base currency at the current exchange rate at the time of the transaction. Your Members will still pay the fixed, listed price in their local currency. However, your actual payout amount may fluctuate depending on exchange rates.
📝 NOTE: Your payout setup is handled entirely in your Stripe account settings. Refer to Stripe's documentation for supported currencies and country requirements. Uscreen is unable to assist with payouts in local currencies.
Supported Currencies
Uscreen supports adding the following currencies:
US Dollar
Euro
Canadian Dollar
UK Pounds
Australian Dollar
Swiss Franc
Mexican Peso
New Zealand Dollar
Indian Rupee
Brazilian Real
Hungarian Forint
Polish Zloty
Swedish Krona
Turkish Lira
Norwegian Krone
Danish Krone
Chilean Peso
Japanese Yen
Icelandic Krona
Czech Koruna
📝 NOTE: Some limitations and considerations to keep in mind:
Web-Only Feature
Localized pricing only works on your storefront's website. It does not apply to in-app purchases through iOS, Android, or TV apps.
Currency Limit
You can add a maximum of 5 additional currencies beyond your base currency.
Base Currency Lock
You can't simply change your base currency once initially set.
VPN Use
Geo-IP can't block users who spoof their location with a VPN. Prices are shown based on the detected IP, not the account origin.
FAQs
Will localized prices change over time as exchange rates fluctuate?
Will localized prices change over time as exchange rates fluctuate?
Prices are calculated once, at the exact moment when the additional currency is added to your store settings. They remain fixed unless manually updated.
Can I control how much I charge in each currency?
Can I control how much I charge in each currency?
Yes. You can edit the price per product for each currency at any time.
Do I need to configure anything in Stripe to make this work?
Do I need to configure anything in Stripe to make this work?
Uscreen automatically manages pricing and syncs with Stripe.
Will my Members see taxes or fees added due to currency conversion?
Will my Members see taxes or fees added due to currency conversion?
Members pay the exact localized price you set. Taxes depend on your tax settings and your location.