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Localized Pricing: Sell in Multiple Currencies

Offer your subscriptions and content in multiple currencies to boost global reach and improve customer conversion

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Localized Pricing lets you sell subscriptions, bundles, and individual content in multiple currencies, automatically showing each user prices in their local currency.
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This makes checkout more familiar, trustworthy, and friction-free for your global audience.

You’ll set a base currency for your store, then add up to five secondary currencies. When you enable secondary currencies, Uscreen automatically calculates the price for each offering using the current exchange rate from your base currency.

You can then adjust these prices for each currency and offering at any time to fit your strategy.

ℹ️ INFO: If you’re on the Growth plan and need this feature, contact sales@uscreen.tv to discuss an upgrade.

Feature Benefits

Localized pricing helps you grow internationally by showing prices that make sense to each customer.

  • 🌍 Reach More Customers

    • Appeal to a global audience by displaying prices in local currencies.

  • 💳 Improve Buying Confidence

    • Your audience will trust a price they instantly recognize. No mental math required or confusing price fluctuations!

  • 📈 Increase Conversions

    • Uscreen customers using Localized Pricing have seen up to a 7–10% lift in MRR from international audiences.

  • ⬇️ Reduce Churn

    • Localized Pricing eliminates surprise fees and rate changes, ensuring customers always pay a consistent, predictable price.

📝 NOTE: This feature is available only for the website checkout and does not apply to in-app purchases in your mobile or TV apps. In-app purchases will continue to use the currency set in your app marketplace accounts.

Uscreen Customer Example: Cara Fitness

Cara Metz, founder of Cara Fitness, saw checkout abandonment from U.S. visitors who only saw pricing in GBP. As a result, many U.S.-based users switched to mobile app purchases, costing her extra platform fees, or dropped off entirely.

After enabling Localized Pricing for USD:

  • Checkout abandonment dropped.

  • Support emails about “What does it cost in dollars?” disappeared.

  • More members subscribed via the web, keeping her revenue share higher.

  • She reclaimed hours weekly to focus on content creation instead of currency questions.

“I’m not getting the questions about the conversion rate anymore. For me, no news is good news.” — Cara Metz, Cara Fitness

Read the full case study

Setup & Configuration

Base Currency Setup

  • Your store has one base currency (e.g., USD)

  • All pricing is originally set in this currency

🔗 Learn more about Setting the Base Currency

Adding Secondary Currencies

  1. Navigate to Settings > Checkout

  2. Find the Localized Pricing card and click Get Started

  3. Choose either:

    • Start with Defaults to use automatically calculated prices

    • Customize Pricing directly to adjust prices manually

ℹ️ INFO: When you add a new currency, the system automatically converts and rounds your base price for that region for all of your existing offers.

Supported Currencies

Uscreen supports numerous currencies for localized pricing, including USD, EUR, CAD, GBP, AUD, NZD, PLN, DKK, CZK, CHF, SEK, NOK, ISK, JPY, MXN, BRL, TRY, INR, HUF, CLP, and more.

Managing Currency Settings

Editing Currency Prices

After setup, you can still adjust prices per currency, per product (subscriptions, bundles, individual content or collection, etc.).

📝 NOTE: Once you add new currencies, the localized price remains static. These prices won't change unless manually updated. This set price will not dynamically change for your buyers depending on the daily exchange rate.

Alternatively, you can also adjust localized prices directly when editing:

  • Individual content (videos/collections/livestreams)

  • Bundles

  • Subscriptions

Simply navigate to the pricing section of these items to modify prices for each enabled currency.

🔗 Learn more about Video Pricing

💡 TIP: You can manually adjust localized prices for any offer at any time, giving you full control over your pricing strategy in each region.

Adding More Currencies

To add more currencies after initial setup:

  1. Navigate to Settings > Checkout

  2. Under the Localized Pricing card, click Edit

  3. Click Add Currency

  4. Select the additional currencies you want to add from the currency drawer

  5. Click Save

ℹ️ INFO: You can add up to a maximum of 5 additional currencies beyond your base currency.

Removing Currencies

To remove currencies you no longer wish to support:

  1. Navigate to Settings > Checkout

  2. Under the Localized Pricing card, click Edit

  3. Click Add Currency

  4. Click the remove icon next to that currency

  5. Click Save

📝 NOTE: It will not be possible to delete an added currency while it is in use and has active subscribers. This is the same logic that the base currency uses to protect recurring payments.

Customer Experience

When Localized Pricing is enabled, your customers will automatically see prices in their local currency based on their location. This creates a more familiar and comfortable purchasing experience.

  • Geo-IP Detection

    • Prices are shown based on the Member's current location

  • Consistent Experience

    • Members in the same region always see the same price

  • No Currency Selector

    • Members can't manually change their displayed currency

  • Fallback

    • If no secondary currency is set for their region, the base currency displays

Payments & Invoices

  • Stripe Integration

    • Uscreen syncs pricing with Stripe automatically per currency.

  • PayPal Support

    • Members see and pay the localized price when using PayPal.

  • Transparent Invoices

    • Receipts show both the local currency and the base currency.

Localized Pricing Analytics

Once you've set up localized pricing, you'll want to track its performance to understand its impact on your business. Uscreen provides detailed analytics to help you measure the success of your multi-currency strategy.

  1. Navigate to Analytics > Sales

  2. Click the See location breakdown link below the Number of Sales card

The report provides valuable insights into how your localized pricing strategy is performing:

Key Metrics at a Glance

  • Additional Currency Sales: See how many transactions are happening in currencies other than your base currency

  • Additional Currency Net Sales: Track the total value of these transactions (converted to your base currency)

Sales by Currency Breakdown

This section helps you identify which currencies are driving revenue:

  • View the number and percentage of sales per currency

  • Compare net sales amounts across different currencies

  • Track currency performance trends over time

Geographic Performance

The map and country breakdown show you exactly where your customers are located when making purchases:

  • Identify your strongest international markets

  • Spot opportunities to add new currencies based on customer location

  • See which currencies are being used in each country

ℹ️ INFO: Many Uscreen clients see a 7-10% increase in revenue after implementing localized pricing. By monitoring these analytics, you can ensure you're maximizing the benefits of this powerful feature for your global audience.

Limitations & Considerations

Some limitations and considerations to keep in mind:

  • Web-Only Feature

    • Localized pricing only works on your storefront's website. It does not apply to in-app purchases through iOS, Android, or TV apps.

  • Currency Limit

    • You can add a maximum of 5 additional currencies beyond your base currency.

  • Base Currency Lock

    • You can't simply change your base currency once initially set.

  • VPN Use

    • Geo-IP can't block users who spoof their location with a VPN. Prices are shown based on the detected IP, not the account origin.

  • Fixed Amount Coupons Limitation

    • Fixed amount coupons only work with your store's base currency and cannot be automatically converted when redeemed by users paying with different currencies.

    • If you have localized pricing enabled and want to offer discounts to customers across multiple currencies, it's recommended to use percentage discount coupons rather than fixed amount coupons.

🔗 Learn more about Coupons

Pricing Strategy Guide

Currency Selection

Consider adding currencies based on:

  • Where your audience is located

  • Markets you're targeting for growth

  • Currencies familiar to your target demographic

Price Optimization

Feel free to tweak the prices to match local market expectations or to employ psychological pricing strategies.

Smart Defaults

The system provides smart defaults for different currencies.

For USD, EUR, CAD, GBP, AUD, NZD, PLN, DKK, CZK:

  • Round to the nearest increment of 5 or 10, then subtract 0.1 to end in .99

  • Example: 44.87 → 49.99

For special cases:

  • High-income premium markets (CHF, SEK, NOK, ISK, JPY): Round up to preserve premium perception

  • Volatile or inflation-prone (MXN, BRL, TRY): Round up to 50 or 100 increments, update quarterly (or monthly in TRY)

  • Price-sensitive markets (INR): Round down to 50 or 100 increments to support adoption

  • Large-unit currencies (HUF, CLP, JPY, ISK): Round to 100 or even 1,000 increments

Multi-Currency Payouts in Stripe

Stripe will handle all payouts in your base currency, as configured in your Stripe account. However, some Stripe users in certain regions may be able to connect bank accounts in multiple currencies to avoid conversion fees during payout.

To receive funds in a local currency:

  • You must add a bank account in that specific currency

  • The bank account must be located in a country that supports receiving that currency

🔗 Learn more about Multi-Currency in Stripe

If no local currency bank account is added to your Stripe account, Stripe will convert the funds into your base currency at the current exchange rate at the time of the transaction.

Your Members will still pay the fixed, listed price in their local currency. However, your actual payout amount may fluctuate depending on exchange rates.

📝 NOTE: Your payout setup is handled entirely in your Stripe account settings. Refer to Stripe's documentation for supported currencies and country requirements. Uscreen is unable to assist with payouts in local currencies.

Revenue Impact

Localized pricing is simple to set up, easy to adjust anytime, and proven to increase revenue by up to 10%.

🎯 Don't overthink your strategy. Start with the default pricing the system generates and start seeing the benefits immediately!

Every day you wait means more revenue you aren't making.

FAQs

Will localized prices change over time as exchange rates fluctuate?

Prices are calculated once, at the exact moment when the additional currency is added to your store settings. They remain fixed unless manually updated.

Can I customize individual prices for each currency?

Yes, you can edit individual price cells in the localized pricing management table to customize pricing for specific currencies and products.

Do I need to configure anything in Stripe to make this work?

Uscreen automatically manages pricing and syncs with Stripe.

Will my Members see taxes or fees added due to currency conversion?

Members pay the exact localized price you set. Taxes depend on your tax settings and your location. 🔗 Learn more about Collecting Taxes

Related Articles
Connect to PayPal
Storefront Base Currency
Refersion Integration
Custom Checkout Solutions
Collecting Taxes with Uscreen and Stripe
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