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Subscriptions: Complete Guide

Secure predictable revenue and provide continuous content access with a recurring subscription model

What are Subscriptions?

Subscriptions let you offer your content through a recurring payment model, giving your members ongoing access to your library while creating predictable revenue for your business.

💡 TIP: You can create multiple plans at different price points, assign content to each, and control who can see them on your storefront.


Subscriptions Page at a Glance

Navigate to Subscriptions in your Admin Area to manage all of your plans in one place.

At the top of the page, you'll see a Performance Overview with your key numbers:

  • Members: total active subscribers across your plans

  • On trial: members currently in a free trial

  • MRR: your monthly recurring revenue

Each metric shows its change over the last month, and you can select See breakdown to open your Subscription Analytics.

Below that, your plans are listed in a table with these columns:

  • Plan: the plan name (app-linked plans show which app they're connected to)

  • Visibility: Public or Private

  • In trial: members currently trialing this plan

  • Members: active subscribers on this plan

  • Content: how much content is assigned

  • Price

  • Billing: how often members are charged


Create Your Subscription

  1. Navigate to Subscriptions

  2. Click New Plan

Plan details

  • Plan name: a clear, concise name for the plan

  • Description: tell your audience what they get with this plan. The description field includes a rich text toolbar (Heading 1–4, Body text, Small text, Quote text, text alignment, and left-to-right/right-to-left direction)

  • Image: an optional thumbnail. Recommended size: 995×560px

💡 TIP: When naming (title) your subscriptions, keep in mind how they'll appear alongside other plans. Use consistent, easy-to-understand naming conventions.

Billing details

  • Billing period: choose how often customers are charged: Monthly, 3 months, 6 months, or Annual

  • Price: the amount charged each billing cycle

📝 NOTE: Once a plan has active subscribers, the Billing period can no longer be changed. If you need a different billing period, create a new plan instead.

Extra Features

  • Free Trial: set the number of days your customers may try the subscription before committing

  • Pausing: allow your members to pause their subscriptions when enabled

Visibility

  • Public: visible to anyone who visits your storefront, shown on the Join Us page and to visitors trying to access gated content

  • Private: hidden from your storefront, accessible only via a direct link or through your apps

Content

  • Manage content: opens a popup modal to assign videos, collections, and live events to the plan. Shows "No content added yet" until you assign something.

📝 NOTE: For plans linked to your OTT (mobile & TV) apps, the Billing period and Free trial fields are controlled by the app stores and appear greyed out. Changing them requires an app update request.

🔗 Learn more about In-App Subscriptions


Subscription Thumbnails

Custom thumbnails help draw attention to the plans you want to highlight.

For example, adding a "Best Value" badge to your annual plan's image encourages members to choose it.

Upload your image in the Plan details card when creating or editing a plan (recommended size: 995×560px).


Add a Free Trial

The Free Trial option allows you to set the number of days your customers may try the subscription before committing.

ℹ️ INFO: Each member is eligible for only one free trial for the lifetime of their account. Switching plans during a trial ends the trial immediately.

  1. When creating or editing a plan, go to the Extra features card

  2. Turn on the Free trial toggle

  3. Enter the number of trial days

  4. Select Preview to see how the trial will appear to customers (optional)

  5. Click Save

📝 NOTE: If you turn on Free trial but leave the number of days empty, you'll be asked to either set a duration or turn the trial off before saving.


Let Members Pause

The pausing option allows your members to pause their subscriptions when enabled.

  1. When creating or editing a plan, go to the Extra features card

  2. Turn on the Pausing toggle

  3. Select Manage paused members, linked directly from the toggle, to review members who are currently paused

  4. Select Preview to see how pausing will appear to customers (optional)


Assign Content to the Subscription

Content can be assigned to a plan directly from the Subscriptions page.

  1. Navigate to Subscriptions and open a plan (Edit), or create a New Plan

  2. In the Content card, select Manage content (the card shows "No content added yet" until you assign something)

  3. In the window that opens, search or filter by category and use the checkboxes to select the videos, collections, and live events you want to include. You can also use Select all or Remove all

  4. Click Apply

  5. Click Save

As you make selections, you'll see a running summary such as "You've selected 12 videos, 3 collections and 1 live event." The plan's Content card also shows the current totals.

📝 NOTE: When you change the content on a plan that already has subscribers, you'll be asked to confirm before the changes are saved.


Build Additional Subscriptions

The fastest way to create a similar plan is to duplicate an existing one.

  1. Navigate to Subscriptions

  2. Select the ellipsis (⋯) next to the plan you want to copy

  3. Select Duplicate

  4. Edit the new plan, update the name, description, price, and billing period

  5. Adjust the assigned content as needed

  6. Select Save

💡 TIP: Duplicating a plan carries over all of its assigned content, so it's easiest to build tiered plans starting from your lowest tier and working up.


Set the Availability of the Subscription

Visibility is set with the Public or Private radio buttons in the Visibility card when creating or editing a plan.

Public Plans

Visible to those who visit your store. Public plans appear on your storefront's Join Us page and are shown when a visitor tries to access gated content.

🔗 Learn more about the Join Us Page

Private Plans

Hidden from your website. Available via apps or a direct link. Private plans are useful for special offers, legacy pricing, exclusive groups, or phasing out a plan.

To share a private plan link:

  1. Navigate to Subscriptions

  2. Select the ellipsis (⋯) next to the plan

  3. Select Copy link and share the copied link

💡 TIP: Use private plans to test new pricing with a smaller group before rolling changes out to your public offerings.


In-App Subscriptions

Changes to web plans take effect instantly.

Subscriptions sold through the app stores require review (which can take several days), so they're managed separately.

This lets you operate each platform independently without waiting on approvals.

💡 TIP: Make sure the plan you submit for in-app use includes access to your premium content, as in-app subscribers should typically get your highest tier of access.

Creating a Plan for In-App Use

  1. Navigate to Subscriptions

  2. Create a new plan or duplicate an existing one

  3. Set Visibility to Private

  4. Select Save

  5. Submit an app update request specifying which plan(s) to include

For app-linked plans, the plan's Price is shown in two tabs: On the app and On the website, with a row for each platform (Apple, Google, Roku, Amazon).

App prices are read-only here; use Change price or Edit schedule to submit a request. While an app update request is pending, app prices are locked.

📝 NOTE: In-app subscription changes require app update requests; they can't be edited directly in the Admin Area. For other app changes, visit the Mobile & TV apps page or email ott@uscreen.tv.

🔗 Learn more about In-App Subscriptions


Manage Existing Subscriptions

Each plan's ellipsis (⋯) menu gives you the following actions:

  • Edit: change the plan's details, billing, content, or visibility

  • View member list: see the members subscribed to this plan

  • Duplicate: create a copy of the plan

  • Copy link: copy the plan's checkout link to share

  • View on Stripe: open the plan's product in your Stripe dashboard (when connected)

  • Delete: permanently remove the plan

Edit a Subscription Plan

  1. Navigate to Subscriptions

  2. Select the ellipsis (⋯) next to the plan and choose Edit

  3. Make your changes and select Save

For plans with an app component, a confirmation dialog appears to confirm that your changes apply to the web version only.

Delete a Subscription Plan

⚠️ WARNING: Deleting a plan is permanent and instantly revokes access. If the plan has subscribers, they will immediately lose access. Consider setting the plan to Private instead.

  1. Navigate to Subscriptions

  2. Select the ellipsis (⋯) next to the plan and choose Delete

  3. If the plan has subscribers, confirm by checking "Yes, delete this plan and remove access to subscribers", then confirm

📝 NOTE: App-linked plans can't be deleted from the Admin Area. Contact ott@uscreen.tv for help.


FAQs

Can I offer different pricing tiers?

Yes, you can create as many plans as you need at different price points and content access levels. The most efficient way to build them is by duplicating an existing plan, which carries over all assigned content. 🔗 Learn more about Creating Tiered Subscription Plans

Can I see the content assigned to a plan without checking each video?

Yes! Each plan page now has a Content section showing a summary of assigned videos and collections. Click Manage Content from the plan page to view the full list and make changes in bulk.

How do I adjust prices for existing subscribers?

Do marketing features like Reduce Churn or Try Again for Free work with multiple plans?

Yes, these features work across all subscription plans offered on the website.

Can I offer a $0 subscription?

No, Uscreen doesn't support $0 subscriptions. For free content, use Free Access Offers instead.

Can I edit app pricing directly from the subscription form?

No. If a plan includes app-related pricing, changes must go through an app update request via the Mobile & TV Apps page.

What happens if I delete a plan that has active subscribers?

All subscribers on that plan lose access immediately. If you're phasing out a plan, consider setting it to Private first so no new members can join, while existing subscribers keep their access until their billing period ends.

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