What are Bundles?
Bundles are a powerful monetization feature that allows you to offer content with different pricing and offer structures.
While subscriptions provide recurring revenue, bundles give you flexibility to sell content through one-time purchases, rentals, or free offerings.
Bundles allow you to package and sell content in alternative ways to subscriptions. They're ideal for:
Upselling to customers with additional content
Running limited-time promotions
Offering a curated selection of free content
Types of Bundles
There are three types of bundle offers.
Fixed Price
Provide permanent access to a bundle of content for a one-time fixed price.
Rental
Provide access to a bundle of content on a temporary basis by selecting a rental duration.
ℹ️ INFO: The 2-week rental duration is now available, giving you more flexibility to offer mid-length rental periods between 1 week and 1 month. This is perfect for bundles like workshops, short courses, or event replays.
Freebie
Provide free permanent access to a bundle of content for customers who create an account.
💡 TIP: Freebie bundles are excellent for lead generation. Users must create an account to access the free content, allowing you to build your email list and nurture them with automation emails.
🔗 Learn more about Free Access Offers
Creating Your Bundle
Here's how to set one up.
Navigate to Bundles
Click New Bundle
Choose your bundle type:
Fixed Price: provides permanent access for a one-time payment
Rental: provides temporary access for a selected rental duration
Freebie: provides free permanent access to customers who create an account
Bundle Details
Fill in the details for your bundle in the left panel.
Enter a Title: the name customers will see
Add a Description: this appears at checkout; a clear description helps close the sale
Upload an Image: shown in the checkout flow; recommended size: 995×560px
Visibility
In the right panel, set who can access your bundle.
Public: shown in checkout for all visitors
Private: only accessible via a direct link you share
Content
In the right panel, click Manage Content
In the modal pop-up, use the search bar or filter by category to find content
Check individual items, or click Select All to add all visible results
Click Apply to confirm your selection and close the pop-up
Pricing & Settings
The options in this section depend on the bundle type you selected.
Fixed Price
Enter the Price for the one-time purchase
If you have Localized Pricing enabled, click Recalculate Prices to update currency conversions, or Manage Additional Currencies to adjust pricing per currency
Rental
Enter the Price for the rental
If you have Localized Pricing enabled, click Recalculate Prices to update currency conversions, or Manage Additional Currencies to adjust pricing per currency
Set the Rental duration: the length of time customers will have access
Freebie
Enable the Automatic Assignment toggle to automatically assign this bundle to all newly created users.
📝 NOTE: Automatic assignment applies to new users going forward. It does not retroactively grant access to existing users.
Adding Content to Your Bundle
You can add content to a bundle in two ways.
Bundle page
Navigate to Bundles
Find the bundle you want to update and click to edit it
In the right panel, click Manage Content
In the pop-up, search or filter by category to find content, then check the items you want to include, or click Select All for all visible results
Confirm your selection, then click Apply
Content page
Navigate to Content
Click on the specific content you want to add and Edit
Scroll down to the Subscription & Pricing section on the right side
Select your desired bundle from the dropdown
Click Save Changes
💡 TIP: You can add the same video or collection to multiple bundles. This allows you to create different bundle packages for different audience segments or pricing strategies.
Member Experience
When a customer purchases a bundle, they gain access to all the content included in that bundle. They can find the content in the My Library section in the Catalog.
My Library Access
Bundle content appears in the customer's My Library section of the Catalog. This dedicated area shows all the content the customer has access to through their purchased bundles.
🔗 Learn more about My Library
Content Organization
While you cannot manually change the order of content within bundles, customers can still:
Search for specific content
Filter content by available filters
Access all bundle content from their My Library section
📝 NOTE: Content within bundles is automatically ordered based on Upload Date. This ordering cannot be changed manually at the moment.
Setting the Availability of the Bundle
Similar to subscriptions, you can control the visibility and availability of your bundles.
Public Bundles
Public bundles are visible to everyone who visits your storefront. These are the standard bundle offerings that you want to make widely available.
Key Characteristics of Public Bundles:
Appear on your storefront for all visitors
Show up in the Get Access options when users try to access gated content
Can be purchased by any visitor
Private Bundles
Private bundles are hidden from your storefront and can only be accessed via a direct link that you share. This gives you control over who can purchase these bundles.
Use Cases for Private Bundles:
Create special offers for specific audience segments
Offer exclusive content to select groups
Create temporary promotional bundles
Phase out old bundles while maintaining access for existing customers
Share the Private Bundle
Navigate to Bundles
Click the ellipsis (...) next to your existing bundle
Select Copy Link
Share this link with your chosen users
Manage Existing Bundles
Edit Bundle Details & Content
Navigate to Bundles
Find the bundle you want to edit
Click on the bundle name or Edit
Make your changes to the title, description, pricing, content, etc.
Click Save to apply your changes
📝 NOTE: Currently, there is no option to duplicate a bundle. Each new bundle must be created from scratch.
Delete a Bundle
Before deleting, please be aware:
All users who purchased the bundle will lose access to its content
Invoices linked to the deleted bundle will no longer be filterable in the Sales page
⚠️ WARNING: Deleting a bundle will permanently remove it from the system and instantly revoke access to all who have purchased it. If you're unsure whether to delete or edit a bundle, consider using the Private setting to temporarily hide it instead.
Navigate to Bundles
Find the bundle you want to delete
Click the ellipsis (...)
Select Delete
Confirm by clicking Delete Bundle
FAQs
How is content ordered within bundles?
How is content ordered within bundles?
Content in bundles is automatically ordered based on Upload Date. This ordering cannot be changed manually at the moment.
Can customers with bundle access still subscribe to my membership?
Can customers with bundle access still subscribe to my membership?
Yes. If you also offer subscriptions, customers with bundle access will still be able to view the full catalog and upgrade with a subscription.
Can I sell bundles through third-party platforms?
Can I sell bundles through third-party platforms?
Yes, you can integrate with platforms like LeadPages, Shopify, or WooCommerce using Zapier to sell your bundles through external services.
Can I offer gift bundles?
Can I offer gift bundles?
Yes, you can allow customers to purchase bundles as gifts. Enable gift subscriptions in your admin dashboard under Marketing > Gifts > Settings and configure which bundles can be gifted. 🔗 Learn more about Gift Offers: Complete Guide
Can I apply coupon codes to bundle purchases?
Can I apply coupon codes to bundle purchases?
Yes, coupons are supported for direct bundle purchases on the main checkout.
What happens if I need to modify content in an existing bundle?
What happens if I need to modify content in an existing bundle?
You can edit the content in existing bundles at any time using the Manage Content button. This allows you to add or remove content as needed.
What's the difference between a bundle and a collection?
What's the difference between a bundle and a collection?
Collections are playlists that organize related videos together and can have their own pricing. Bundles are packages that can include multiple videos, collections, and live streams together as a single offer. You can include collections inside bundles for even more flexibility. 🔗 Learn more about Collection Pricing and Access
How do rental bundles work with access duration?
How do rental bundles work with access duration?
For rental bundles, access expires at the end of the rental duration. Once it expires, customers will lose access to all content in that bundle unless they purchase it again.
Can customers purchase multiple bundles?
Can customers purchase multiple bundles?
Yes. Customers can purchase as many bundles as they want, and these purchases can coexist with subscription access. Each bundle purchase grants access to its specific content.
How do I track bundle sales and performance?
How do I track bundle sales and performance?
You can view bundle sales data in your Sales Analytics and export bundle customer reports to see who has purchased specific bundles. 🔗 Learn more about Content Analytics by Bundle