The Content Analytics dashboard is your go-to tool for measuring the performance and engagement of your video content, live events, and collections. With a detailed breakdown of metrics like watch time, views, top-performing content, and audience engagement, you’ll gain insights into what resonates with your viewers and how to optimize your content strategy.
In the Content Analytics dashboard, you can explore a variety of reports, including:
Overview: A snapshot of total viewers, watch time, and top-performing content.
Watch Time: Analyze total watch time, views, and engagement trends over time.
Videos: Measure individual video performance, including completion rates and interactions.
Live Events: Track attendance, engagement, and watch time for your live streams.
Collections: Understand the success of content collections.
Authors: Review content performance by author.
Viewers, Countries, and Devices: See how your audience engages with content across different demographics and platforms.
Each report allows you to filter data by time frame, content type, and title, giving you granular control over your analysis. Whether you’re looking to identify your most popular videos, track live event engagement, or see where your viewers are located, the Content Analytics dashboard provides the insights you need to make data-driven decisions.
Within the Content Analytics dashboard, you will now have the option to view the following categories of reports:
Overview
Watch Time
Videos
Live Events
Collections
Authors
Viewers
Countries
Devices
Overview
In the Overview category, you will see the following reports:
Summary - total content viewers, views and watch time for a specified time frame. Comparison to the same previous period, i.e. when looking at the past 30 days, the comparison will be with the previous 30 days.
Top Videos - a list of the 5 best-performing videos based on view count.
Top Live Events - a list of the 5 best-performing live events based on view count.
Top Viewers - a list of viewers responsible for the most views.
Top Authors - a list of authors with the most views.
Watch Time
In the Watch Time category, you will see the following reports:
Watch Time (hours) - total watch time in hours during a specified time frame compared to the previous period.
Views - total number of content views in a specified time frame compared to the previous period.
Viewers - total number of content viewers in a specified time frame compared to the previous period.
Watch Time Over Time - total content watch time in hours segmented by type of content (Videos, Videos in collections, Live Events).
Views Over Time - total content views segmented by type of content (Videos, Videos in collections, Live Events).
Viewers Over Time - total number of viewers segmented by type of content (Videos, Videos in collections, Live Events).
Engagement Activities Over Time - total number of favorites, comments, likes, and playlist adds happening on content within a specified time frame.
Videos by Day of Week & Videos by Hour of Day - the most common days and times your content is being watched.
Note: these charts do not change with the time frame control, they always show the data by week.
Note: All values displayed in the top card reports are a comparison of the current period to the same period in the previous time frame. For example, if the time frame is set to week and the current day of the week is Wednesday, the current period will display data from the current week until Wednesday, which will be compared to the previous week from Monday to Wednesday.
You can filter each of the reports above by time frame, date range, content type, and content title.
Time Frame - see data within a specific measure of time (date, week, month, quarter)
Date Range - see data between two specific dates
Content Type - see data for a specific type of content (Video, Video in collection, Live Event)
Content Title - see data for a specific piece of content
Videos
In the Videos category, you can measure each video’s success based on:
Viewers
Views
Total and Average Watch Time
Completion Rate
Favorites, Likes, Comments and Playlist Adds
You can filter the Video report by date range, author, title, trailer, and if it's a live event replay.
Date Range - see data between two specific dates
Video Title - see data for a specific video.
Collection Title - see data for a specific collection.
Please note that content engagement activities do not work with collection filters!
Author - see data for videos by a specific author.
Is Trailer - filter video content for if it is/is not a trailer.
Live Events
In the Live Events category, you can measure each live stream’s success based on:
Launched date and time (when your live stream started)
Finished date and time (when your live stream concluded)
Preregistered
Attendees
Total and Average Watch Time
Average Completion Rate
Replays
You can filter the Live Event report by date range, author, and title.
Date Range - see data between two specific dates
Author - see data for live events by a specific author.
Live Event Title - see data for a specific live event.
Collections
In the Collections category, you can measure each collection's success based on:
Viewers
Views
Total Watch Time You can filter the Video report by date range, author, title, trailer, and if it's a live event replay.
Date Range - see data between two specific dates
Collection Title - see data for a specific collection.
Author - see data for videos by a specific author.
Authors
In the Authors category, you can measure each video author’s success based on:
Views
Total and Average Watch Time
Completion Rate
Favorites, Likes, Comments and Playlist Adds
You can filter the Author report by date range and author.
Date Range - see data between two specific dates
Author - see data for video content by a specific author.
Viewers
In the Viewers category, you will see content analytics by viewers and understand how they engage with your content.
You can filter each of the reports above by time frame, date range, content type, and content title.
Time Frame - see data within a specific measure of time (date, week, month, quarter)
Date Range - see data between two specific dates
Content Type - see data for a specific type of content (Video, Collection, Live Event)
Content Title - see data for a specific piece of content
Countries
In the Countries category, you will have a view count of where content is being watched (by geographic location).
Devices
In the Devices category, you’ll find a view count that indicates how content is being watched on different devices.
