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Content Analytics

Learn about Uscreen's Content Analytics Reports

Updated over a month ago

The Content Analytics dashboard is your go-to tool for measuring the performance and engagement of your video content, live events, and collections. With a detailed breakdown of metrics like watch time, views, top-performing content, and audience engagement, you’ll gain insights into what resonates with your viewers and how to optimize your content strategy.

In the Content Analytics dashboard, you can explore a variety of reports, including:

  • Overview: A snapshot of total viewers, watch time, and top-performing content.

  • Watch Time: Analyze total watch time, views, and engagement trends over time.

  • Videos: Measure individual video performance, including completion rates and interactions.

  • Live Events: Track attendance, engagement, and watch time for your live streams.

  • Collections: Understand the success of content collections.

  • Authors: Review content performance by author.

  • Viewers, Countries, and Devices: See how your audience engages with content across different demographics and platforms.

Each report allows you to filter data by time frame, content type, and title, giving you granular control over your analysis. Whether you’re looking to identify your most popular videos, track live event engagement, or see where your viewers are located, the Content Analytics dashboard provides the insights you need to make data-driven decisions.

Within the Content Analytics dashboard, you will now have the option to view the following categories of reports:

  • Overview

  • Watch Time

  • Videos

  • Live Events

  • Collections

  • Authors

  • Viewers

  • Countries

  • Devices

Overview

In the Overview category, you will see the following reports:

  • Summary - total content viewers, views and watch time for a specified time frame. Comparison to the same previous period, i.e. when looking at the past 30 days, the comparison will be with the previous 30 days.

  • Top Videos - a list of the 5 best-performing videos based on view count.

  • Top Live Events - a list of the 5 best-performing live events based on view count.

  • Top Viewers - a list of viewers responsible for the most views.

  • Top Authors - a list of authors with the most views.

Watch Time

In the Watch Time category, you will see the following reports:

  • Watch Time (hours) - total watch time in hours during a specified time frame compared to the previous period.

  • Views - total number of content views in a specified time frame compared to the previous period.

  • Viewers - total number of content viewers in a specified time frame compared to the previous period.

  • Watch Time Over Time - total content watch time in hours segmented by type of content (Videos, Videos in collections, Live Events).

  • Views Over Time - total content views segmented by type of content (Videos, Videos in collections, Live Events).

  • Viewers Over Time - total number of viewers segmented by type of content (Videos, Videos in collections, Live Events).

  • Engagement Activities Over Time - total number of favorites, comments, likes, and playlist adds happening on content within a specified time frame.

  • Videos by Day of Week & Videos by Hour of Day - the most common days and times your content is being watched.

    • Note: these charts do not change with the time frame control, they always show the data by week.

You can filter the reports above by time frame, date range, content type, and title.

  • Time Frame - see data within a specific measure of time (date, week, month, quarter)

  • Date Range - see data between two specific dates

  • Content Type - see data for a specific type of content (Video, Video in collection, Live Event)

  • Content Title - see data for a specific piece of content

Videos

In the Videos category, you can measure each video’s success based on:

  • Viewers

  • Views

  • Total and Average Watch Time

  • Completion Rate

  • Favorites, Likes, Comments and Playlist Adds

You can filter the Video report by date range, author, title, trailer, and if it's a live event replay.

  • Date Range - see data between two specific dates

  • Video Title - see data for a specific video.

  • Collection Title - see data for a specific collection.

    • Please note that content engagement activities do not work with collection filters!

  • Author - see data for videos by a specific author.

  • Is Trailer - filter video content for if it is/is not a trailer.

Live Events

In the Live Events category, you can measure each live stream’s success based on:

  • Launched date and time (when your live stream started)

  • Finished date and time (when your live stream concluded)

  • Preregistered

  • Attendees

  • Total and Average Watch Time

  • Average Completion Rate

  • Replays

You can filter the Live Event report by date range, author, and title.

  • Date Range - see data between two specific dates

  • Author - see data for live events by a specific author.

  • Live Event Title - see data for a specific live event.

Collections

In the Collections category, you can measure each collection's success based on:

  • Viewers

  • Views

  • Total Watch Time You can filter the Video report by date range, author, title, trailer, and if it's a live event replay.

  • Date Range - see data between two specific dates

  • Collection Title - see data for a specific collection.

  • Author - see data for videos by a specific author.

Authors

In the Authors category, you can measure each video author’s success based on:

  • Views

  • Total and Average Watch Time

  • Completion Rate

  • Favorites, Likes, Comments and Playlist Adds

You can filter the Author report by date range and author.

  • Date Range - see data between two specific dates

  • Author - see data for video content by a specific author.

Viewers

In the Viewers category, you will see content analytics by viewers and understand how they engage with your content.

You can filter each of the reports above by time frame, date range, content type, and content title.

  • Time Frame - see data within a specific measure of time (date, week, month, quarter)

  • Date Range - see data between two specific dates

  • Content Type - see data for a specific type of content (Video, Collection, Live Event)

  • Content Title - see data for a specific piece of content

Countries

In the Countries category, you will have a view count of where content is being watched (by geographic location).

Devices

In the Devices category, you’ll find a view count that indicates how content is being watched on different devices.

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