Abandoned cart automation helps you recover potential lost sales by reaching out to users who started the checkout process but didn't complete their purchase.
This powerful feature sends a series of targeted emails to encourage these users to return and finish their transaction, potentially with a discount incentive.
ℹ️ INFO: Several users begin the checkout process but don't complete their purchase. Abandoned cart emails give you a second chance to convert these potential customers with minimal effort.
Setting Up the Automation
The abandoned cart automation is triggered when a user creates an account during checkout but leaves before completing their payment. The system sends three strategic emails.
To add this automation to your store:
Navigate to Marketing
Select Abandoned Cart
Click New Abandoned Cart
Product
Select the subscription plan or bundle that will trigger the abandoned cart automation.
Discount Amount: enter a percentage off the regular price (max 100%)
Discount Duration: the number of billing periods the discount applies.
📝 NOTE: The duration is always 1 for bundles.
💡 TIP: You can create one Abandoned Cart automation for each bundle and/or subscription. We recommend discounting between 10-15% for the best results.
First Email (without a discount)
The first email is a friendly nudge to bring the user back, and no discount yet, just a reminder.
Sent 15 minutes after checkout abandonment
No discount included
Default CTA: Finish signing up
💡 TIP: When writing your membership's benefits, think in terms of what it helps your customer do or achieve instead of highlighting features.
✅ Benefit example: support from your instructors and peers in the community
❌ Feature example: community access
Second Email (with a discount)
The second email introduces the discount to give the user an extra push to complete their purchase.
Sent 6 hours after the first email
Includes your chosen discount offer
Default CTA: Claim my discount
💡 TIP: Keep your discount below 20% to avoid devaluing your membership.
Third Email (with a discount)
The final email is a last chance reminder with the same discount and added urgency.
Sent 24 hours after the second email
Includes the same discount as the second email
Notes that the offer expires in 24 hours
Default CTA: Join today
💡 TIP: Customize the templates provided in the tool, or write your own email! Heads up, the information in [standard brackets] does NOT auto update.
Publishing
Once all four cards are configured and placeholders have been replaced:
Click Create Automation
Select Activate
⚠️ WARNING: You won't be able to publish the automation if any of the original placeholder text is still present in the email templates. Each step includes a red-highlighted instruction paragraph as a reminder, so make sure all placeholders are replaced before activating.
User Experience
For users to receive abandoned cart emails, they must enter their name and email during checkout.
The automation triggers if they reach the billing information page but don't proceed to complete their purchase.
Redeem the Discount
When a user decides to claim the discount:
They must click the "Claim My Discount" CTA button in the second or third email
They'll be directed to sign in using the same email that they used during the initial checkout
After signing in, they'll be taken directly to the checkout page with the discount automatically applied
The user can complete the purchase by entering payment information
⚠️ WARNING: If a user closes the session before clicking Complete, the discount becomes invalid. The offer is valid for 24 hours after the final email is sent.
Track the Performance
You can monitor how your Abandoned Cart automations are performing:
💡 TIP: Give your Abandoned Cart automation 30 days to gather data before making big changes.
Navigate to Analytics > Marketing
Select Abandoned Cart
View the metrics:
Leads: potential customers who abandoned the checkout
New Members: leads who subscribed after receiving abandoned cart emails
Conversion Rate: calculated as New Members / Leads
Revenue Earned: total revenue from Abandoned Cart conversions
Conversion Trends over time
📝 NOTE: Analytics data is updated daily, not in real-time. Check back the following day to see the most recent data.
🔗 Learn more about the Abandoned Cart Analytics
FAQs
Can I use abandoned cart for in-app purchases?
Can I use abandoned cart for in-app purchases?
The abandoned cart feature only works for web sign-ups, not for purchases made through mobile or TV apps.
Can users apply another coupon code along with the abandoned cart discount?
Can users apply another coupon code along with the abandoned cart discount?
No, users can only use one coupon code per transaction. If they have the abandoned cart discount applied, they cannot add another coupon.
What if the "Claim My Discount" button isn't working for users?
What if the "Claim My Discount" button isn't working for users?
Ensure they're using the same email address they used during checkout, verify the offer hasn't expired, and check that they're properly signed in to their account.
Can users who have already redeemed an abandoned cart discount receive it again?
Can users who have already redeemed an abandoned cart discount receive it again?
No, users who have previously redeemed an abandoned cart discount won't receive the automation again to prevent discount abuse.
What if I don’t want to offer a discount?
What if I don’t want to offer a discount?
Use the automations tool for more customization of email sequences and the offer. Use trigger “new lead” and filter by “lead source = abandoned cart.” 🔗 Learn more about Automations
💬 We'd love to hear from you, so here's how you can submit feedback.