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Abandoned Cart Overview

Drive conversions by encouraging users to finalize their shopping experience

Updated today

Abandoned cart automation helps you recover potential lost sales by reaching out to users who started the checkout process but didn't complete their purchase. This powerful feature sends a series of targeted emails to encourage these users to return and finish their transaction, potentially with a discount incentive.

ℹ️ INFO: Several users begin the checkout process but don't complete their purchase. Abandoned cart emails give you a second chance to convert these potential customers with minimal effort.


Automated Workflow

The abandoned cart automation is triggered when a user creates an account during checkout but leaves before completing their payment. The system sends three strategic emails.

First email without discount

  • Sent 15 mins after abandonment of checkout

  • A friendly reminder without a discount

  • Including a "Finish my Order Now" CTA button

Second email with discount

  • Sent 6 hours after the first email

  • Includes your chosen discount with a "Claim My Discount" CTA button

Third email with discount

  • 24 hours after the second email

  • Final reminder with the same discount,

  • Creating urgency by noting the offer expires in 24 hours

💡 TIP: The default Email templates already work well, but you may edit these templates anytime necessary.


Set Up the Automation

To add this automation to your store:

  1. Navigate to Marketing

  2. Click New Automation

  3. Choose the specific Offer (bundle or subscription)

  4. Set your discount amount (percentage)

  5. Customize the email sequence

  6. Click Save

  7. Select Activate Automation

💡 TIP: You can create one Abandoned Cart automation for each bundle and/or subscription.


User Experience

For users to receive abandoned cart emails, they must enter their name, email, and password during checkout. The automation triggers if they reach the billing information page but don't proceed to complete the purchase.

Redeem the Discount

When a user decides to claim the discount:

  1. They must click the "Claim My Discount" CTA button in the second or third email

  2. They'll be directed to sign in using the same email that they used during the initial checkout

  3. After signing in, they'll be taken directly to the checkout page with the discount automatically applied

  4. The user can complete the purchase by entering payment information

⚠️ WARNING: If a user closes the session before clicking Complete, the discount becomes invalid. The offer is valid for 24 hours after the final email is sent.


Track the Performance

You can monitor how your Abandoned Cart automations are performing:

  1. Navigate to Analytics > Marketing

  2. View the metrics:

    • Leads

      • potential customers who abandoned the checkout

    • New Members

      • leads who subscribed after receiving abandoned cart emails

    • Conversion Rate

      • calculated as New Members / Leads

    • Revenue Earned

      • total revenue from Abandoned Cart conversions

    • Conversion Trends over time

📝 NOTE: Analytics data is updated daily, not in real-time. Check back the following day to see the most recent data.


FAQs

Can I use abandoned cart for in-app purchases?

The abandoned cart feature only works for web sign-ups, not for purchases made through mobile or TV apps.

Can users apply another coupon code along with the abandoned cart discount?

No, users can only use one coupon code per transaction. If they have the abandoned cart discount applied, they cannot add another coupon.

What if the "Claim My Discount" button isn't working for users?

Ensure they're using the same email address they used during checkout, verify the offer hasn't expired, and check that they're properly signed in to their account.

Can users who have already redeemed an abandoned cart discount receive it again?

No, users who have previously redeemed an abandoned cart discount won't receive the automation again to prevent discount abuse.

💬 We'd love to hear from you, so here's how you can submit feedback.

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