Abandoned cart automation helps you recover potential lost sales by reaching out to users who started the checkout process but didn't complete their purchase.
This powerful feature sends a series of targeted emails to encourage these users to return and finish their transaction, potentially with a discount incentive.
ℹ️ INFO: Several users begin the checkout process but don't complete their purchase. Abandoned cart emails give you a second chance to convert these potential customers with minimal effort.
How Abandoned Cart Works
A lead enters their email at checkout, reaches the billing page, and leaves without paying. Abandoned Cart then sends three emails:
15 minutes later: a friendly reminder, with no discount.
6 hours after the first email: a personal discount code.
24 hours after the second email: the same discount, as a last reminder.
Who Does Not Get the Emails
Abandoned Cart does not send emails to a person who:
Already used this discount before
Bought very recently
Already has an active subscription or the product
Is marked as spam
Opted out of marketing emails
Setting Up the Automation
Each plan and bundle has its own Abandoned Cart settings and its own automation. You can set a different discount on each one.
We recommend a discount of 10-15% for the best results. Keep it below 20% to avoid devaluing your membership.
Turn On Abandoned Cart for a Plan
Navigate to Subscriptions
Open a plan (New or Edit)
Scroll down and enable Abandoned Cart Winbacks
Set the discount percentage
Set the number of billing periods the discount lasts
Click Save
The form shows the price after the discount, so you can check the offer before you save.
Turn On Abandoned Cart for a Bundle
Navigate to Bundles
Open a bundle (New or Edit)
Turn on Abandoned Cart Winbacks
Set the discount percentage
Click Save
For a bundle, the discount applies to 1 purchase. You cannot change this.
The Abandoned Cart Automation
Abandoned Cart is managed in Automations. After you save a plan or bundle with Abandoned Cart Winbacks on, open it again and click Edit next to the toggle. This opens the automation in the automation builder.
You can also find it in Automations. It is named "Abandoned Cart: " followed by the name of the plan or bundle.
For more about Automations, see Automations Overview.
The Default Automation Flow
Every Abandoned Cart automation is ready to use when you turn on the toggle. It watches for people who leave checkout for your plan or bundle. It skips the people listed in "Who Does Not Get the Emails." Then it sends the three emails, with a wait between each one. If a person buys, they leave the automation and get no more emails.
The default flow is a starting point. Because Abandoned Cart is an Automation, you can change the flow to fit your store, like any other automation. For example, you can edit the emails and change the time between them. See "Change the Emails" below.
First Email (without a discount)
The first email is a friendly nudge to bring the person back. It has no discount yet, only a reminder.
Sent 15 minutes after checkout abandonment
No discount included
When you write your membership's benefits, think in terms of what it helps your customer do or achieve instead of highlighting features.
✅ Benefit example: support from your instructors and peers in the community
❌ Feature example: community access
Second Email (with a discount)
The second email introduces the discount, to give the person an extra push to finish the purchase.
Sent 6 hours after the first email
Includes a personal discount code for your chosen offer
Button: Claim My Discount
Third Email (with a discount)
The final email is a last reminder with the same discount and added urgency.
Sent 24 hours after the second email
Includes the same discount as the second email
Notes that the offer expires in 24 hours
Change the Emails
To change the flow, open the automation with the Edit button next to the toggle, or from Automations. You can edit the email text and the timing, like in any other automation.
Some parts of the automation are locked, because the plan or bundle controls them:
The trigger
The plan or bundle
The goal
The topic
The toggle that enrolls people
If you delete the automation or set it to draft, Abandoned Cart Winbacks turns off for that plan or bundle.
Build Your Own Flow
You can build your own flow with the User abandons cart trigger. For example, you can send a different sequence to existing members or one-time buyers. The trigger starts for any person who leaves checkout, and you can limit it to some plans and bundles.
Learn more about Automation Triggers.
User Experience
For people to receive abandoned cart emails, they must enter their name and email during checkout.
The automation starts if they reach the billing information page but don't complete their purchase.
Redeem the Discount
When a person decides to claim the discount:
They must click the "Claim My Discount" button in the second or third email
They'll be directed to sign in using the same email that they used during the initial checkout
After signing in, they'll be taken directly to the checkout page with the discount automatically applied
They can complete the purchase by entering payment information
⚠️ WARNING: If a user closes the session before clicking Complete, the discount becomes invalid. The offer is valid for 24 hours after the final email is sent.
Track the Performance
You can monitor how your Abandoned Cart automations are performing:
💡 TIP: Give your Abandoned Cart automation 30 days to gather data before making big changes.
Navigate to Analytics > Marketing
Select Abandoned Cart
View the metrics:
Leads: potential customers who abandoned the checkout
New Members: leads who subscribed after receiving abandoned cart emails
Conversion Rate: calculated as New Members / Leads
Revenue Earned: total revenue from Abandoned Cart conversions
Conversion Trends over time
📝 NOTE: Analytics data is updated daily, not in real-time. Check back the following day to see the most recent data.
🔗 Learn more about the Abandoned Cart Analytics
FAQs
What happened to my existing Abandoned Cart setup?
What happened to my existing Abandoned Cart setup?
If you had an active Abandoned Cart, we moved it for you. It is now an automation on the plan or bundle, with the same discount, the same discount length, and the same email text. The old setup is archived. Drafts and setups for deleted plans or bundles were not moved.
The Abandoned Cart page under Marketing has been replaced by a toggle on each plan and bundle. To find your setup, open the plan or bundle and look for Abandoned Cart Winbacks. Your past results stay in Analytics > Marketing > Abandoned Cart.
Can I turn Abandoned Cart off for one plan or bundle?
Can I turn Abandoned Cart off for one plan or bundle?
Yes. Open the plan or bundle, turn off Abandoned Cart Winbacks, and click Save. Other plans and bundles are not affected.
Can I use abandoned cart for in-app purchases?
Can I use abandoned cart for in-app purchases?
The abandoned cart feature only works for web sign-ups, not for purchases made through mobile or TV apps.
Can users apply another coupon code in addition to the abandoned cart discount?
Can users apply another coupon code in addition to the abandoned cart discount?
No, users can only use one coupon code per transaction. If they have the abandoned cart discount applied, they cannot add another coupon.
What if the "Claim My Discount" button isn't working for users?
What if the "Claim My Discount" button isn't working for users?
Ensure they're using the same email address they used during checkout, verify the offer hasn't expired, and check that they're properly signed in to their account.
Can users who have already redeemed an abandoned cart discount receive it again?
Can users who have already redeemed an abandoned cart discount receive it again?
No, users who have previously redeemed an abandoned cart discount won't receive the automation again to prevent abuse of the discount.
What if I don’t want to offer a discount?
What if I don’t want to offer a discount?
Use the automations tool to further customize email sequences and the offer. Use trigger “new lead” and filter by “lead source = abandoned cart.” 🔗 Learn more about Automations
💬 We'd love to hear from you, so here's how you can submit feedback.