The LinkedIn integration allows you to connect your Uscreen site with LinkedIn for two primary purposes:
Conversion tracking for LinkedIn ads through the LinkedIn Insight Tag
Social sharing by adding LinkedIn to your site's social networks
🔗 Learn more about LinkedIn’s Conversion Tracking
This integration helps you measure the effectiveness of your LinkedIn marketing campaigns and expand your social media presence.
Set Up LinkedIn Conversion Tracking
Step 1: Get Your LinkedIn Partner ID
Navigate to your LinkedIn Ads account (Campaign Manager)
Select the Ad Account where you want to set up the Insight Tag
Go to Account Assets and select Insight Tag
Click See my Insight Tag at the bottom, or click Manage Insight Tag and select See Tag
Under Choose how to install your tag, click and expand I will use a tag manager
Locate and click Your Partner ID to copy it
Step 2: Connect LinkedIn to Uscreen
In Uscreen
Navigate to Settings > Integrations
Find the LinkedIn integration and click Connect
Paste your LinkedIn Partner ID
Click Connect
to finalize the integration
ℹ️ INFO: After connecting, you'll start seeing page views in your LinkedIn Ads account, allowing you to measure conversions from your ad campaigns.
Add LinkedIn to Your Social Networks
You can also add LinkedIn to your storefront's social networks, which will display a LinkedIn icon in your site's footer and About page.
Step 1: Add LinkedIn to Your Site
In Uscreen
Navigate to Website
Click the About page
Click Add Contact Details
Enter your LinkedIn URL in the provided field
Click Save & Apply
💡 TIP: Make sure your LinkedIn URL is complete and begins with https:// for proper linking.
Technical Specifications for LinkedIn Insight Tag
The LinkedIn Insight Tag allows you to:
Track conversions from LinkedIn ads
Retarget your website visitors
Gain demographic insights about your site visitors
When properly implemented, the tag will track:
Page views
Basic demographic information
Time on site
Pages per visit
FAQs
Can I use LinkedIn integration to automatically post my Uscreen content to LinkedIn?
Can I use LinkedIn integration to automatically post my Uscreen content to LinkedIn?
No, the current integration doesn't support automatic content posting. It's primarily for conversion tracking and adding LinkedIn to your social networks.
Does LinkedIn integration allow for two-way streaming with LinkedIn Live?
Does LinkedIn integration allow for two-way streaming with LinkedIn Live?
No, Uscreen doesn't currently offer direct integration with LinkedIn Live for streaming. For live events, you may need to use a third-party streaming software that allows streaming to multiple platforms.
Will the LinkedIn integration affect my site's performance?
Will the LinkedIn integration affect my site's performance?
The LinkedIn Insight Tag is designed to load asynchronously, meaning it won't slow down your site's loading time significantly.
Can I disconnect the LinkedIn integration if I no longer need it?
Can I disconnect the LinkedIn integration if I no longer need it?
Yes. Navigate to Settings > Integrations, find the LinkedIn integration, and click Disconnect. This will immediately stop data flow between Uscreen and LinkedIn. Learn more about Disconnecting an Integration