Why Use the X Pixel?
Adding the X Pixel (previously known as the Twitter Pixel) allows you to track visitor activity from X ads across your Uscreen site. This helps you:
Measure the effectiveness of your ad campaigns
Optimize ad performance based on conversion data
Understand how users interact with your site after clicking an ad
What Type of Pixel Should I Use?
There are two types of website tags available:
Type | Description |
Universal Website Tag | A single code snippet for tracking user activity across your storefront |
Single-Event Tag | Tracks one specific action, like a purchase |
We recommend the Universal Website Tag for most scenarios. It simplifies setup and tracks the entire customer journey.
Setting Up Your X Pixel Integration
Step 1: Set Up the X Pixel in Your X Ads Account
Log in to your X Ads account at ads.x.com.
Go to Tools > Events Manager.
Click Add event source and follow the prompts.
On the Install pixel code screen, copy the base code snippet.
Inside the code, locate the line that looks like:
twq('config','<YOUR_PIXEL_ID>');Copy just the Pixel ID (Website Tag ID) inside the quotes.
Step 2: Add the Pixel ID to Uscreen
In your Uscreen Admin Dashboard, go to Settings > Integrations.
Find the X Pixel integration and click to open it.
Paste your Pixel ID (Website Tag ID) into the provided field.
Click Save.
🎉 Once saved, your Uscreen storefront will automatically send page view data to X.
Need Help?
For advanced pixel configurations like conversion events or audience tracking, refer to X’s Pixel Documentation.