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X (Formerly Twitter) Integration

Track page views and conversions from X ads across your Uscreen storefront.

Why Use the X Pixel?

Adding the X Pixel (previously known as the Twitter Pixel) allows you to track visitor activity from X ads across your Uscreen site. This helps you:

  • Measure the effectiveness of your ad campaigns

  • Optimize ad performance based on conversion data

  • Understand how users interact with your site after clicking an ad

What Type of Pixel Should I Use?

There are two types of website tags available:

Type

Description

Universal Website Tag

A single code snippet for tracking user activity across your storefront

Single-Event Tag

Tracks one specific action, like a purchase

ℹ️ INFO: We recommend the Universal Website Tag for most scenarios. It simplifies setup and tracks the entire customer journey.

Setting Up Your X Pixel Integration

Step 1: Set Up the X Pixel in Your X Ads Account

  1. Log in to your X Ads account at ads.x.com

  2. Go to Tools > Events Manager

  3. Click Add event source and follow the prompts

  4. On the Install pixel code screen, copy the base code snippet

  5. Inside the code, locate the line that looks like:

twq('config','<YOUR_PIXEL_ID>');

💡 TIP: Copy just the Pixel ID (Website Tag ID) inside the quotes.

Step 2: Add the Pixel ID to Uscreen

  1. In your Uscreen Admin Dashboard, go to Settings > Integrations

  2. Find the X Pixel integration and click to open it

  3. Paste your Pixel ID (Website Tag ID) into the provided field

  4. (Optional but recommended) Paste a Conversions API Access Token; see the next section for how to generate one and what it unlocks

  5. Click Connect

🎉 Once saved, your Uscreen storefront will automatically send page view data to X.

Step 3: Enable the Conversions API (optional, recommended)

Uscreen also supports X's server-side Conversions API (CAPI) for one specific high-value event: a free trial converting to a paid subscription.

When a trial ends and the user is charged for the first time, the conversion happens server-side. The customer isn't on your site, so the browser pixel can't fire.

💡 TIP: Without CAPI, X never sees those paid conversions and can't optimize your trial-funnel campaigns.

To enable it:

  1. In X Ads Manager, generate a Conversions API Access Token for your pixel

  2. In Uscreen, go to Settings > Integrations > X Pixel

  3. Paste the token into the Conversions API Access Token field and click Connect

Need Help?

For advanced pixel configurations like conversion events or audience tracking, refer to X’s Pixel Documentation.

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