Adding a Twitter Pixel to Uscreen will allow you to track page views across your Uscreen storefront that came from Twitter referrals.
There are two types of website tags to choose from:
Universal website tag: a single code snippet that can be placed across your entire website to track multiple site actions or conversions
Single-event website tag: a unique snippet of code that can be used to track a single website conversion on your website
For most advertisers, we recommend using the Universal Website Tag, as it simplifies the tagging process and allows for tracking of a user’s journey across your entire website.
In your Twitter Ads account you'll find your tracking code under Tools > Conversion Tracking. Click on View code and installation instructions.
You'll see a line in the code with your website tag ID, copy that and head back to Uscreen.
Under Settings > Integrations select Twitter and on the next page paste in your Website Tag ID. Once connected your page views in your Uscreen storefront will start sending to Twitter so you can measure the effectiveness of your twitter ads.