Hotjar is a powerful analytics and feedback tool that helps you understand how users interact with your website. By integrating Hotjar with Uscreen, you can gain valuable insights into user behavior through heatmaps, session recordings, and feedback tools.
📝 NOTE: HotJar integration is available for the App Essentials or Plus plan. If you're not currently on these plans, please get in touch with sales@uscreen.tv.
Connect Uscreen to HotJar
In HotJar
Create or log into your HotJar account
Navigate to Organizations & Site
Click New Site
Enter the domain of your Uscreen storefront in the Site URL field
Fill out the rest of the details
Click Add Site
Copy the Site ID
In Uscreen
Navigate to Settings > Integrations
Click Connect across HotJar
Enter the copied Site ID from HotJar
Click Connect
Back to HotJar
Head back to HotJar
Click Verify Installation
A pop-up will appear, and click the Verify Installation button to complete the installation. A message will briefly show confirming the successful process.
📝 NOTE: The data displayed in Hotjar is not updated in real-time. There may be a processing delay of approximately 24 to 48 hours for new data to become visible, especially for new installations.
Analytics Tools
Heatmaps
Visual representation of clicks, taps, and scrolling behavior of your website's visitors. It can identify the parts of specific pages that gather the most interactions.
Manual Heatmaps: Created for specific pages
Continuous Heatmaps: Automatically capture data across your site
Recordings
Automatically records user sessions daily (limits depend on your Hotjar plan)
📝 NOTE: Parts of a web page that contain sensitive information, such as checkout forms, are excluded and not recorded for privacy and security reasons.
Feedback Tools
Incoming Feedback
Gather visual and instant feedback via a widget
Surveys
Ask questions to respondents in Popover, Fullscreen, or External Link formats.
💡 TIP: HotJar provides pre-built templates for surveys that you may select.
Once activated in HotJar, the feedback and/or surveys will appear on your storefront within a few seconds, sometimes may require a page refresh.
Common Use Cases
Identify User Experience Issues
Heatmaps and recordings can help identify where users are getting stuck, confused, or abandoning your site, allowing you to make targeted improvements
Optimize Your Catalog Layout
Analyze how users interact with your catalog page to determine the most effective arrangement of categories, featured content, and navigation elements
Improve Conversion Rates
Identify friction points in your subscription or purchase process by watching recordings of users who abandon checkout, then make improvements to increase conversions
Gather Direct User Feedback
Implement feedback widgets and surveys to collect qualitative data directly from your users about their experience, preferences, and pain points
Test New Features
Before and after launching new features, use Hotjar to compare user behavior and determine if the changes are having the desired effect.
Optimize Mobile Browser Experience
Compare heatmaps between desktop and mobile browsers to ensure your site is equally effective across all devices
Validate Design Changes
Use Hotjar to validate design decisions by comparing user behavior before and after implementing changes
📝 NOTE: Some advanced features in the Hotjar Business plan, such as User Attributes, may require additional configuration and fall outside the scope of our Support team. We recommend consulting a developer for this custom setup.
FAQs
Why can't I see recordings for my homepage or custom pages?
Why can't I see recordings for my homepage or custom pages?
Hotjar may take 24-48 hours to display data. If the issue persists, check if your theme has {{ uscreen_block }} or {{ footer_uscreen }} tag in the footer.
Can I limit recordings to specific pages?
Can I limit recordings to specific pages?
Yes, you can configure this in Hotjar settings to focus on specific pages.
Will Hotjar slow down my website?
Will Hotjar slow down my website?
Hotjar is designed to have minimal impact on site performance, but we recommend limiting landing pages to 10 blocks/sections per page for optimal performance.
Can I use Hotjar to track user behavior in my mobile apps?
Can I use Hotjar to track user behavior in my mobile apps?
No, the Hotjar integration only works on your web storefront and is not supported in your mobile or TV apps.