Why Segment Your Customers?
Distinguishing between customers who are exploring your offerings and those who have made a purchase helps you create personalized and effective communication strategies. With Mailchimp and two Zaps, you can automate this process seamlessly.
Step 1: Set Up an Audience for Unpaid Customers
Trigger: Use the Uscreen New Customer event in your first Zap.
Action: Set the Mailchimp action to Add/Update Subscriber and assign new customers to an Unpaid Customer audience.
✅ Result: All customers who sign up will automatically be added to the Unpaid Customer audience in Mailchimp.
Step 2: Move Paid Customers to a Separate Audience
Trigger: Use the Uscreen Paid Order event in your second Zap.
Action: Set the Mailchimp action to Add/Update Subscriber and update the audience for paying customers to the Paid Customer audience.
✅ Result: When a customer makes a purchase, they’ll be moved from the Unpaid Customer audience to the Paid Customer audience.
Tip: Avoid Overlapping Emails 📧
Customers might briefly remain in the Unpaid Customer audience before completing a purchase. To avoid sending conflicting emails:
Add a delay to Mailchimp emails for the Unpaid Customer audience.
This ensures new customers don’t receive an email immediately upon signup followed by another email when they make a purchase.
Step 3: Handle Cancelled Subscriptions
Trigger: Use the Uscreen Canceled Subscription event.
Action: Update the audience for canceled subscribers, or create a Canceled Subscriber audience in Mailchimp.
🎯 Why this matters: Sending re-engagement emails to canceled subscribers can help you win them back!
Tailor emails for canceled subscribers to highlight benefits, new offerings, or discounts.
Summary
Using these three Zaps, you can effectively:
Add new customers to the Unpaid Customer audience.
Update paying customers to the Paid Customer audience.
Track cancellations and target canceled subscribers with re-engagement campaigns.