Skip to main content

How to Reduce Churn Rates

Understanding reduce churn and how to reduce churn rate

Updated over 2 weeks ago

Churn Statistics

It's hard to get data around churn rates as it depends on the industry that the company belongs to, its pricing structure, the audience's engagement, etc. You will see anything from 2% churn for high engagement audiences to 6% for medium engagement, all the way up to 11% churn being a figure that is still common.

The highest percentage of people churning will happen in their first month. For some industries, the average LTV (Lifetime Value) is just three months, which can be very discouraging. So getting people to sign up for an annual plan instead of the monthly is a great way to get higher ROI on a single client on average, even if you give a steep discount.

To help reduce your churn rates:

  • Do regular content updates. It will help your users want to stay to have access to all content, thus increasing engagement.

  • Do regular touchpoints with your audience (integrating with an email marketing tool like Drip or Mailchimp will allow you to do this easily.)

  • Actively asking for feedback from your audience on what they like/dislike or want more of. You could create a survey for users that you send via email.

  • Check out your Analytics tab to see what your audience is watching the most. Consider adding more content similar to their interests or that builds up from that content they enjoy.

Did this answer your question?