Why Reducing Churn Matters

Churn represents the percentage of your Members who cancel their subscriptions over time. A high churn rate can limit your platform’s growth and reduce overall revenue. Fortunately, Uscreen offers powerful tools to help you identify, understand, and reduce churn, all within your dashboard.

Understand Your Churn Data

Before you can improve retention, you need to know where you stand.

Review Churn Stats from the Cancelation Flow

When a Member cancels, Uscreen prompts them with a cancellation quiz. This helps you gather valuable feedback on why they left.

To access churn feedback:

Go to your Analytics → Subscriptions
Click on Churn
Review responses under the Churn Reasons column

💡Tip: Regularly reviewing cancellation reasons can help you spot trends and address issues proactively.

Use Uscreen’s Reduce Churn Automation

Uscreen’s Reduce Churn automation lets you automatically engage at-risk Members before they cancel.

Set Up Reduce Churn Emails

Navigate to Marketing → Reduce Churn
Enable the automation and customize the messaging
Uscreen will send a retention email when a Member starts the cancellation process

🔗 Learn more about Reduce Churn Automation

Keep Your Content Fresh and Engaging

Engaged Members are less likely to churn.

Add new content regularly. Highlight it on your homepage or in collections.
Use scheduled releases to keep Members coming back. Learn More →
Highlight popular videos or series based on viewing data. Learn More →

Leverage Analytics to Spot Opportunities

Your Analytics tab shows what content your audience engages with the most.

To access content performance:

Go to Analytics → Content
Look for videos with high views and watch time
Plan future content that builds on these themes

💡 TIP: Doubling down on high-performing content can improve satisfaction and reduce churn.

Maintain Regular Member Communication

Even without third-party tools, you can stay in touch using Uscreen’s built-in messaging.

Use Community and Comments

Encourage discussion with built-in community spaces.
Reply to video comments to keep Members engaged and feeling valued.

Announce New Releases

Use your community posts to:

Share upcoming content
Promote challenges, events, or milestones

Send Email Broadcasts

Use Uscreen's Email Broadcasts feature to reach all or segments of your audience directly in their inbox.

Navigate to Marketing → Email Broadcasts
Create a message to highlight new content, share platform updates, or offer exclusive insights
Segment your list to tailor messages to specific Member groups

🔗 Learn more about Email Broadcasts

💡Tip: Make your emails worth opening. Share something new, helpful, or exciting to keep Members engaged and coming back.

Collect Feedback Proactively

Don’t wait until Members cancel. Ask them what they think while they’re still active.

Create a quick feedback form and link it to community posts
Ask questions like: What do you want more of? What’s missing?
Thank them for their input and act on recurring suggestions

Run Special Offers to Win Back Members

Uscreen offers a dedicated Win Back feature called Try Again that allows you to automatically send targeted Free Trial offers to Members after they cancel.