The Audience report helps you understand who is watching your content, where they are located, and which devices they use. These insights give you a clearer picture of your audience’s behavior and help you tailor your content strategy.
Countries
The Countries section shows where your content is being watched, broken down by geographic location. A table below the globe view displays views and watch time by country, making it easy to review or download this data.
📌 Note: some factors can prevent country data from being recognized, such as:
Web browser extensions that block tracking
Use of an anonymous web browser
VPN connections that mask or change location
Additionally, between June and July 2024, we were unable to collect session country data.
Devices
The Devices section shows how your content is being watched across different device types. You can see view counts broken down by device to understand which platforms your audience prefers when engaging with your content.
📌 Note: businesses with a contract-based subscription have access to all historical content data. For all other businesses, access is limited to the past 12 months of data.
Viewers
The Viewers section shows analytics at the viewer level, helping you understand how individuals engage with your content.
Metrics
Watch Time – Total time the viewer has spent watching your content.
Views – Total number of times the viewer has watched your content.
Average Watch Time – The average amount of time this viewer spends per session.
Average Completion Rate – The percentage of videos the viewer watches to completion on average.
Times Favorited – The number of times this viewer marked content as a favorite.
Comments – Total comments made by this viewer.
Likes – Total likes given by this viewer.
Playlist Adds – The number of times this viewer added content to a playlist.
Calendar Adds – The number of times this viewer added content to their calendar.
Last View – The date this viewer most recently watched content.
Filters
You can filter the Viewers section by:
Time Frame – View data by day, week, month, or quarter.
Date Range – Show results between two specific dates.
Content Type – Filter data for a specific type of content (Video, Collection, Live Event).
Content Title – Filter data for a specific piece of content.