The Trial Engagement Report shows what your trial members do during their free trial, and how that activity relates to whether they become paying subscribers. Use it to find out how quickly trialers get started, what they watch first, and how much activity it takes before a trial is likely to convert.
Summary Cards
Trials: The number of trials started.
Trials With Activity: Trials where the member watched content or took part in the community at least once, and their share of all trials.
Trials Converted: Trials that became a paid subscription, and the Trial Conversion Rate.
Ongoing Trials: Trials that have not yet converted or ended.
Trials Over Time
Trials & Conversion Rate Over Time: Trials started in each period and their conversion rate.
Active vs. Inactive Trials: Each month's trials split into those with any activity and those with none.
What Drives Conversion
Trial Conversion Rate by Number of Days with Sessions: Conversion rate grouped by how many different days the trial member watched content, for each trial length you offer. Only includes trials that have ended and had at least one view. This helps you see how many viewing days a trialer typically needs before they convert.
First Activity
Days Until First Activity: How many days after starting the trial members took their first action.
Most Popular First Watched Videos: The videos trialers most often watch first. These are good candidates to feature in your welcome emails and onboarding.
Filters and controls
Timeframe: Changes how the over-time charts group trials (for example by week or month).
Trial Start Date: Shows trials that started in the selected period.
Subscription Plan: Shows trials for the selected plan(s).
FAQ
What counts as activity?
A trial is considered active if the member watched content or took part in the community at least once during the trial.
Why is my conversion rate lower for recent period?
Recent trials may still be ongoing. As those trials end, the conversion rate for that period will update.
How can I use this report to improve conversion?
Look at how many viewing days converted trialers usually have, then automations to bring new trialers back during their first days. Promoting your most popular first-watched videos is a simple place to start.
💡 NOTE: this report is available under Exclusive Reports for customers who have the Advanced Analytics add-on. If you'd like to add it to your account, email your Success Manager or our Sales team.