Giveaway Funnels help you build your email list and capture lead information for potential customers.
Through a landing page and a series of automated emails, you can give free access to a piece of your premium content in exchange for leads giving you their email.
Using Giveaway Funnels enables you to drive more users to your site, and once these leads have enjoyed your content, they'll be much more likely to become paying subscribers, especially with a discounted offer!
ℹ️ INFO: Giveaway funnels attempt to convert your leads into subscribers. It will still send automated emails if users have access to the content with another method, such as one-time purchases, freebies, or rentals (including bundles).
Setting Up the Automation
Navigate to Marketing
Select Giveaway Funnels
Click New Giveaway
Step 1: Select Your Content
Choose the piece of content you want to give away in exchange for your lead's email address.
Field | Description |
Content Giveaway (Published Content) | The video or collection leads will get free access after entering their email. Only published content can be selected. |
💡 TIP: Choose a high-value piece of content that showcases what your membership offers, like a sample class, a highlight episode, or a popular collection. The better the freebie, the higher your conversion rate. Both individual Videos and Collections can be used for a Giveaway Funnel. The content must be Published before it can be selected.
Step 2: Set the Discount Offer
Choose the subscription plan you want to encourage leads to join, and configure the discount they'll receive.
Field | Description |
Subscription Plan | The plan you want to promote to leads after they access the free content. |
Discount Percentage | The % discount applied to the selected plan at checkout. |
Discount Duration | How long the discount applies once the lead subscribes. |
Discount Duration options:
Duration | Description |
Once | Discount applies to the first payment only. Subsequent billing cycles are charged at full price. |
Forever | Discount applies to all future payments for as long as the member stays subscribed. |
Repeating | Discount applies for a set number of billing periods that you define. |
💡 TIP: Use Once for first-month promotions, Forever for loyalty rewards, and Repeating for limited-time incentive windows (e.g., 3 months discounted).
Step 3: First Email: Free Content Link
This email is sent immediately after a lead submits their email address. It delivers access to the free content they signed up for.
Field | Description |
Subject Line | The subject of the first automated email sent to your lead. |
Email Body | The message body. Uses |
💡 TIP: Keep this email short and focused. The lead just signed up and wants their content right away. Confirm what they're getting and set expectations for what's coming next.
Step 4: Second Email: Special Discount Offer
This email is sent only to leads who have not yet subscribed. It's your opportunity to convert them into paying members by sharing a special discounted offer.
Field | Description |
Subject Line | The subject of the follow-up email sent to non-subscribers. |
Email Body | The message body. Must include the |
Days between emails | The number of days to wait after the first email before sending this one. |
💡 TIP: Remind leads that you have a lot more to offer beyond the free content they just enjoyed, and express genuine excitement about sharing this special deal with them. Keep it warm, personal, and focused on the value of becoming a member.
Step 5: Review and Save
Review all your settings: content, discount offer, and both email templates
Click Save
You'll see a pop-up with the unique link to your new Giveaway Funnel.
ℹ️ INFO: Your leads will have access to the free content for as long as you have your Giveaway Funnel up and running.
Export Email addresses
Once your funnel is live, you can see your leads by clicking the ellipsis (three dots) next to the funnel, then selecting Download CSV.
📝 NOTE: If a lead subscribes to a subscription different from what is offered by the funnel, it will not count as a conversion.
The dropdown also provides the option to Stop the funnel, Copy link (to share), or Delete the funnel if you are absolutely sure you no longer want to offer it or have access to any of its data.
⚠️ WARNING: Deleting a funnel is irreversible, and all associated data will be lost. To preserve your data, please consider pausing or stopping the funnel instead of deleting it.
Funnel Workflow
Capture page
Once you distribute your link, your visitors will see a clear prompt to do one thing to gain free access: enter their email address. This page is where the funnel collects the email addresses of your leads, recording them in the system.
Conversion page
Once your lead enters their email address, they will automatically be directed to the video page of that content for immediate access. This page is where the lead may access the free video and find the option to subscribe (convert) at a discounted rate, provided by the funnel.
ℹ️ INFO: If the lead hasn’t subscribed yet, the funnel’s automation will proactively send the discount offer via email to help encourage conversion.
FAQs
Can I customize how my Giveaway funnel page appears to my leads?
Can I customize how my Giveaway funnel page appears to my leads?
While the 'Get free access' button color inherits from the Primary color that you set for your site, beyond this, further customization options are not readily available. If this is important to you, please share your feedback and let us know what exactly you'd like to be able to customize here.
Which type of Content can be used for the Giveaway funnel?
Which type of Content can be used for the Giveaway funnel?
At the moment, both individual Videos and Collections can be used for the Giveaway funnel. The content needs to be Published in order to be selected.
Why is the user not appearing in the People page and not receiving emails from the automation?
Why is the user not appearing in the People page and not receiving emails from the automation?
The user likely opted out of receiving marketing emails or did not confirm their email address after creating an account from the funnel.
💬 We'd love to hear from you, so here's how you can submit feedback.