Giveaway Funnels help you build your email list and capture lead information for potential customers. Through a landing page and a series of automated emails, you can give free access to a piece of your premium content in exchange for leads giving you their email.
Using Giveaway Funnels enables you to drive more users to your site, and once these leads have enjoyed your content, they'll be much more likely to become paying subscribers, especially with a discounted offer!
📝 NOTE: Giveaway funnels attempt to convert your leads into subscribers. It will still send automated emails if users have access to the content with another method, such as one-time purchases, freebies, or rentals (including bundles).
Setting up a Giveaway Funnel
Navigate to Marketing > Giveaway Funnels
Click New Giveaway
Select a published content to give away in exchange for leads' email addresses.
Select the subscription you'd like to encourage these leads to sign up for, along with a discount percentage and the duration the discount applies.
Feel free to change the email template content as you see fit, just do not remove the discount variable
{{discount}}.
Review the details and click Save
You'll see a pop-up with the link to your new Giveaway Funnel that you may share.
ℹ️ INFO: Your leads will have access to the free content for as long as you have your Giveaway Funnel up and running.
Export the collected Email Addresses
Once your funnel is live, you can see your leads by clicking the ellipsis (three dots) next to the funnel, then select Download CSV.
📝 NOTE: If a lead subscribes to a subscription different from what is offered by the funnel, it will not count as a conversion.
The dropdown also provides the option to Stop the funnel, Copy link (to share), or Delete the funnel if you are absolutely sure you no longer want to offer it or have access to any of its data.
⚠️ WARNING: Deleting a funnel is irreversible, and all associated data will be lost. To preserve your data, please consider pausing or stopping the funnel instead of deleting it.
How your Leads see your Funnel
Capture page
Once you distribute your link, your visitors will see a clear prompt to do one thing to gain free access: enter their email address. This page is where the funnel collects the email addresses of your leads, recording them in the system.
Conversion page
Once your lead enters their email address, they will automatically be directed to the video page of that content for immediate access. This page is where the lead may access the free video and find the option to subscribe (convert) at a discounted rate, provided by the funnel.
ℹ️ INFO: If the lead hasn’t subscribed yet, the funnel’s automation will proactively send the discount offer via email to help encourage conversion.
FAQs
Can I customize how my Giveaway funnel page appears to my leads?
Can I customize how my Giveaway funnel page appears to my leads?
While the 'Get free access' button color inherits from the Primary color that you set for your site, beyond this, further customization options are not readily available. If this is important to you, please share your feedback and let us know what exactly you'd like to be able to customize here.
Which type of Content can be used for the Giveaway funnel?
Which type of Content can be used for the Giveaway funnel?
At the moment, both individual Videos and Collections can be used for the Giveaway funnel. The content needs to be Published in order to be selected.
Why is the user not appearing in the People page and not receiving emails from the automation?
Why is the user not appearing in the People page and not receiving emails from the automation?
The user likely opted out of receiving marketing emails or did not confirm their email address after creating an account from the funnel.
We'd love to hear from you, so here's how you can submit feedback.