Gift Cards are a great way for your users to gift your content to their friends and family. To access the Gift Cards tool, navigate to the Marketing tab, and click on Gift Cards.
Gift cards allow your users to purchase a subscription or bundle or your store front and gift it to another user via gift code or URL.
Users will be able to purchase gift cards on your storefront via:
https://yourstorefrontURL/gift_cards/new
Users will first create an account
Then they will see the ability to purchase the gift card:
Purchasers will receive an email with a link to their gift card code that can be sent to the user.
Not recommended
Gift cards can be disabled under Settings. Disabling gift cards will continue to allow users with outstanding gift cards to redeem them. It will only prevent new purchases.