The checkout page is where your customers finalize their purchases, ensuring a smooth and efficient payment process. It integrates features to make buying your content simple, secure, and user-friendly.
Starting Points for Purchases
There are multiple ways your users can begin the purchase process on your storefront.
Your Join Us Page
The Join page is found at yourdomain.com/join_us.
This page is usually accessed through:
A call to action on your home page
Your navigation bar
Custom pages in the theme builder that link to this page
ℹ️ INFO: Users who take this path will see a list of the available (public) subscription plans they can choose from, and then advance to create an account and complete the purchase.
📝 NOTE: Bundles, individual content, and private subscriptions are intended to not be included and displayed in the Join Us page.
🔗 Learn more about the Join Us Page
Your Catalog and Program Pages
When browsing videos in your catalog, users can click a thumbnail and see the available purchase options.
From there, they enter the account creation step and payment step, similar to the first path.
Direct Links to Offers
Users can access subscription and bundle purchases directly through specific links you share, bypassing the Join page entirely.
URL Format: yourdomain.com/checkout/new?o=[Offer ID]
🔗 Learn more about Unique IDs in Uscreen
💡 TIP: This method is especially helpful for private subscriptions or bundles, offering them to selected users. You can create exclusive offers that aren't publicly listed on your Join Us Page and share the direct links with specific audience segments via email or private messages.
OTT Apps
For stores that offer in-app purchases, users can make purchases through the specific app marketplace.
🔗 Learn more about In-app Purchases
Checkout Process
The checkout experience has multiple steps, designed to guide customers through their purchase seamlessly:
Step 1: Starting Purchase Point
Users will select from the purchase options available through one of these entry points above:
Option 1: Your Join Us Page
Option 2: Your Catalog and Program Pages
Option 3: Direct Links to Offers
Step 2: Account Creation and Billing
Account Setup: Customers are prompted to either create an account or log in. This ensures secure access to purchased content and simplifies future logins.
Payment Details: Customers input their billing information and enter a coupon, if any, and proceed to complete their purchase.
Step 3: After Purchase Completion
After a user completes a purchase on your Storefront, they're directed to a success confirmation page that appears for 10 seconds before automatically redirecting them. This brief delay serves two important purposes:
It allows any tracking code or conversion pixels to run
It gives users a moment to see the purchase confirmation
🔗 Learn more about the Checkout Purchase Flow
Default Redirect Behavior
After the 10-second delay, users are redirected based on where they started the checkout process:
From the Join Us page
Users are redirected to the Catalog (
/catalog)
From a specific content (video, collection, or live event)
Users are redirected to that specific content page (
/programs/contentURL)
From a bundle link
Users are redirected to the My Library page (
/library) if enabled or the Catalog, when disabled
🔗 Learn more about My Library
ℹ️ INFO: To determine where to redirect users, Uscreen uses cookies to track the last viewed content. This ensures a seamless user experience by returning customers to the content they were interested in.
Checkout Page Design & Structure
🎯 Clarity and Simplicity
Separating subscriptions from one-time purchases minimizes confusion, ensuring customers find what they’re looking for quickly.
📱 Mobile Optimization
The process is built to perform seamlessly on mobile devices, catering to customers shopping on the go.
✅ Security and Efficiency
Requiring account creation and streamlining payment inputs builds trust and reduces friction during checkout.
Why This Matters for Your Customers
🚀 A streamlined checkout process isn't just convenient, it's essential for your business growth.
With our optimized checkout flow, you'll see higher conversion rates, reduced cart abandonment, and increased customer satisfaction, all leading to stronger recurring revenue for your video business.
FAQs
How can I test the checkout process?
How can I test the checkout process?
You can easily test the checkout and create a mock purchase by using a coupon code. This is a good and simple way to ensure your tracking code is working correctly. 🔗 Learn more about Testing Payments before Launch
Even with a coupon applied, the successful purchase will generate an invoice, fire the Order Paid webhook and Paid Order trigger, and send the JSON payload.
Can I customize the checkout page?
Can I customize the checkout page?
The checkout page is one of the non-customizable pages due to security and transactional reasons. However, you can change the color scheme for common pages through the Storefront Colors settings. 🔗 Learn more about Common Pages
Can I offer different subscription tiers?
Can I offer different subscription tiers?
Yes! Uscreen allows you to create different tiers of subscriptions with varying price points and features. This flexibility lets you structure your offerings to meet different customer needs and price sensitivities. 🔗 Learn more about Multi-tiered Subscription Plans