Coupons are a powerful marketing tool that allows you to offer discounts to potential and existing customers.
They can help drive sales, reward loyal customers, and entice new ones to try your content.
ℹ️ INFO: This guide covers everything you need to know about creating and managing coupons in Uscreen. To learn how members redeem codes at checkout.
🔗 Learn more about Redeeming & Applying Coupons
What are Coupons?
Coupon codes in Uscreen let you provide targeted discounts on your digital offers.
You can create discounts with either fixed amounts (like $10 off) or percentage-based reductions (like 25% off), and set redemption limits to control their usage.
💡 TIP: Want to offer completely free access to a plan? Set a 100% percentage discount coupon with a Forever duration, and no payment method will be required at checkout.
🔗 Learn more about Free Access Offers
Creating a Coupon
To create a new coupon code:
Navigate to Marketing > Coupons
Click New Coupon
Step 1: Coupon Details
Set the basic identity and discount type for your coupon.
Field | Description |
Coupon Code | A unique code that members will enter at checkout. Only alphanumeric characters are supported (no spaces or special characters). |
Discount Amount | Choose between two types: Fixed (a specific dollar amount based on your store currency) or Percentage (a % off the total price). |
Coupon Description | An internal note for your reference. Visible to admins only, members will never see this. |
📝 NOTE: The Coupon Code and Discount Amount cannot be changed after the coupon is created. If you need to update them, delete the coupon and create a new one.
Step 2: Content
Choose what the coupon applies to. Select one of the following:
All Products
Applies the discount to all offer types in your store: subscriptions, bundles, and individual content.
Subscription
Applies the discount to one or more specific subscription plans.
When Subscription is selected, you must also set the discount duration:
Duration | Description |
Once | Discount applies to the first payment only. Subsequent billing cycles are charged at full price. |
Forever | Discount applies to all future payments for as long as the member stays subscribed. |
Repeating | Discount applies for a set number of billing periods that you define. |
💡 TIP: Use Once for first-month promotions, Forever for loyalty rewards, and Repeating for limited-time incentive windows (e.g., 3 months free).
Bundles
Applies the discount to one or more specific bundles. Select the bundles from the product selector.
Content
Applies the discount to a specific video, collection, or live stream. Select the content item from the product selector.
ℹ️ INFO: Product thumbnails now appear in the product selector, making it easier to identify the right subscription, bundle, or content when building your coupon.
Step 3: Redemption Limits & Usage Rules
All fields in this step are optional. Use them to control how, when, and by whom the coupon can be used.
Redemption Limits
Field | Description |
Coupon Expiration Date | The last date the coupon can be redeemed. After this date, the code will no longer be accepted at checkout. |
Redemption Limit | The maximum number of users who can redeem the coupon. Once the limit is reached, the code becomes inactive. |
📝 NOTE: The Coupon Expiration Date only controls when the coupon can be redeemed. It does not affect discounts already applied. Members who have already redeemed the coupon will keep their discount for the full duration it was set.
Usage Rules
Configure how this coupon can be used by customers.
Field | Description |
Allow multiple uses per user | Lets the same user apply this coupon more than once. Available for bundles and content only. |
Allow for plan changes | Lets current subscribers apply this coupon when switching to a different subscription plan. |
📝 NOTE: Allow multiple uses per user is only available when the coupon is set to apply to Bundles or Content. It is not available for Subscription-type coupons.
Step 4: Review and Create your Coupon
When you're done, click Save to generate the coupon.
Managing Existing Coupons
Editing a Coupon
Navigate to Marketing > Coupons
Click the ellipsis (...) across the coupon code
Select Edit
⚠️ WARNING: Once a coupon is created, most specifications cannot be modified. Only the coupon description may be updated after creation. To make other changes, such as altering applicable subscription plans or discounts, you must delete the original coupon and create a new one.
Deleting a Coupon
Navigate to Marketing > Coupons
Click the ellipsis (...) across the coupon code
Select Delete
To delete multiple coupons, select all desired coupons using the checkboxes and click Delete.
ℹ️ INFO: Deleting a coupon won't affect users who have already redeemed it for their purchases.
Viewing Who Redeemed a Coupon
You can see a list of all users who have redeemed a specific coupon directly from the Coupons page.
Navigate to Marketing > Coupons
In the coupon list, locate the coupon you want to review
Click the number in the Redeemed column
You'll be taken to the coupon's Coupon Redeemed List page, which shows a table of all users who have redeemed that coupon.
💡 TIP: You can export this list as a CSV for further analysis.
Localized Pricing & Coupons Interaction
Uscreen's localized pricing feature allows creators to sell in multiple currencies, showing prices in local currency to customers based on their location.
When using this feature with coupons, there are important considerations to understand.
🔗 Learn more about Localized Pricing
How Coupons Work with Localized Pricing
There are two types of coupon discounts, and they interact differently with localized pricing:
Percentage-based coupons work consistently across all currencies. For example, a 20% coupon will apply a 20% discount regardless of the currency the customer is using.
Fixed amount coupons only work with your store's base currency.
📝 NOTE: Due to limitations in how coupons are processed through payment processors (Stripe and PayPal), fixed amount coupons cannot be automatically converted when redeemed by users paying with different currencies.
Best Practices
Test Coupons Before Sharing: Always test your coupons to ensure they work as intended.
Clear Communication: Provide clear instructions to users on how to apply coupons, including links to the correct checkout pages.
Monitor Performance: Regularly review coupon usage and performance to identify any issues or opportunities for improvement.
Avoid Overlapping Configurations: Ensure that coupons are not assigned to conflicting content types (e.g., individual videos vs. bundles).
If you have localized pricing enabled and want to offer discounts to customers across multiple currencies, it's recommended to use percentage discount coupons rather than fixed amount coupons.
💡 TIP: This ensures that all your customers can benefit from your promotions, regardless of which currency they're using to pay.
FAQs
When does a coupon expire exactly?
When does a coupon expire exactly?
Coupons expire at midnight on the expiration date you set. For example, if you set January 1st as the expiration date, users can redeem the coupon until 11:59 PM on January 1st.
Can I offer a coupon code for Gift purchases?
Can I offer a coupon code for Gift purchases?
No, coupons are only supported for direct subscription or bundle purchases and do not work with Gift purchases.
Can I edit a coupon after creation?
Can I edit a coupon after creation?
Only the Coupon Description can be edited after a coupon is created. Redemption limits, the applicable content, or subscription plans cannot be modified. To adjust these settings, you will need to delete the coupon and create a new one.
What happens to active discounts if I delete a coupon?
What happens to active discounts if I delete a coupon?
Deleting a coupon does not affect users who have already redeemed it. Their discount remains active for the duration it was set (Once, Repeating, or Forever).
Can multiple coupon codes be applied to a single purchase?
Can multiple coupon codes be applied to a single purchase?
No, only one coupon code can be applied per purchase.
Are coupons valid for in-app purchases?
Are coupons valid for in-app purchases?
No, coupons are only valid for web-based subscriptions. In-app subscriptions are managed by the App Store or Google Play and are not affected by coupons.
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