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Coupons Overview

Drive sales and reward loyalty with strategic discount coupons

Updated over a week ago

Coupons are a powerful marketing tool that allows you to offer discounts to potential and existing customers.

They can help drive sales, reward loyal customers, and entice new ones to try your content.

ℹ️ INFO: This guide covers everything you need to know about creating and managing coupons in Uscreen.

What are Coupons?

Coupon codes in Uscreen let you provide targeted discounts on your digital offers.

You can create discounts with either fixed amounts (like $10 off) or percentage-based reductions (like 25% off), and set various redemption limits to control their usage.


Create a Coupon

To create a new coupon code:

  1. Navigate to Marketing > Coupons

  2. Click New Coupon

  3. Fill out the details of your coupon code

    • Coupon Code

      • Enter a unique Title for your coupon code

      • Only alphanumeric characters are supported

    • Coupon Description

      • Add a description of your coupon

      • Visible only to admins

    • Discount Amount

      • Fixed: A specific amount based on the store currency

      • Percentage: A percentage discount

  4. Select what the coupon applies to

    • All: Coupon applies to all types of offers

    • Subscription: Coupon applies to select specific subscription plans

      For Subscription, set the duration:

      • Once: Applies to the one payment only

      • Forever: Applies to all future payments

      • Repeating: Applies for a specific number of billing periods

    • Bundles: Coupon applies to select specific bundles

    • Content: Coupon applies to select specific video, collection, or live stream

  5. Set redemption limits (optional)

    • Coupon Expiration Date: Until when the coupon remains valid

    • Redemption Limit: Maximum number of users who can redeem the coupon

    • Changing Plans: Allow current subscribers to use it when changing plans

  6. Click Create to generate the coupon

📝 NOTE: The Coupon Expiration Date only limits when it can be redeemed. It doesn't impact the discount for users who have already redeemed it for their subscriptions, so their discount will remain active and valid.


Manage Existing Coupons

Editing a Coupon

  1. Navigate to Marketing > Coupons

  2. Click Edit

⚠️ WARNING: Once a coupon is created, most specifications cannot be modified. Only the coupon description may be updated after creation. To make other changes, such as altering applicable subscription plans or discounts, you must delete the original coupon and create a new one.

Deleting a Coupon

  1. Navigate to Marketing > Coupons

  2. Click Delete

To delete multiple coupons, select all desired coupons using the checkboxes and click Delete.

ℹ️ INFO: Deleting a coupon won't affect users who have already redeemed it for their purchases.


Localized Pricing & Coupons Interaction

Uscreen's localized pricing feature allows creators to sell in multiple currencies, showing prices in local currency to customers based on their location.

When using this feature with coupons, there are important considerations to understand.

🔗 Learn more about Localized Pricing

How Coupons Work with Localized Pricing

There are two types of coupon discounts, and they interact differently with localized pricing:

  1. Percentage-based coupons work consistently across all currencies. For example, a 20% coupon will apply a 20% discount regardless of the currency the customer is using.

  2. Fixed amount coupons only work with your store's base currency.

📝 NOTE: Due to limitations in how coupons are processed through payment processors (Stripe and PayPal), fixed amount coupons cannot be automatically converted when redeemed by users paying with different currencies.

Best Practices

If you have localized pricing enabled and want to offer discounts to customers across multiple currencies, it's recommended to use percentage discount coupons rather than fixed amount coupons.

💡 TIP: This ensures that all your customers can benefit from your promotions, regardless of which currency they're using to pay.


FAQs

When does a coupon expire exactly?

Coupons expire at midnight on the expiration date you set. For example, if you set January 1st as the expiration date, users can redeem the coupon until 11:59 PM on January 1st.

Can I offer a coupon code for Gift purchases?

No, coupons are only supported for direct subscription or bundle purchases and do not work with Gift purchases.

Can I edit a coupon after creation?

Only the Coupon Description can be edited after a coupon is created. Redemption limits, the applicable content, or subscription plans cannot be modified. To adjust these settings, you will need to delete the coupon and create a new one.

Are coupons valid for in-app purchases?

No, coupons are only valid for web-based subscriptions. In-app subscriptions are managed by the App Store or Google Play and are not affected by coupons.

💬 We'd love to hear from you, so here's how you can submit feedback.

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