What are Coupons?
Coupon codes are a great way to provide discounts to potential customers for:
All Products (will apply a blanket discount to any purchase made on your storefront but only for one billing cycle in the event of subscriptions)
Subscriptions (Check Important Information at the end).
Bundles
Content (live events, videos, and collections)
Coupons you create have a discount amount that can be either fixed or percentage-based. You can also add Redemption limits that set a date on which the coupon expires, or the total number of times that the coupon can be redeemed.
Creating Coupons
To create a new coupon, navigate to Marketing then go to Coupons → Click on + New Coupon.
Give your new coupon a unique coupon code.
Add a description for this coupon.
Choose the discount amount and type.
Fixed is a specified dollar amount.
Percentage is a specified percentage discount.
Next, choose the content that this coupon code can be redeemed for.
All content
Subscription Plans
You can choose which specific subscription plans if you have multiple.
For Duration:
Once: Allows the coupon to apply to the first payment only.
If it's a monthly subscription it will only be applied for the first month.
If it's a yearly subscription it will only be applied for the first year.
Forever: Allows the coupon to apply to all payments made for the lifetime of the subscriber's membership.
Repeating: Allows you to specify the number of billing periods.
For example: You may offer 10% off for the first 3 months on your monthly subscription offer.
Bundles
You can choose which specific bundles if you have multiple.
Content
You have the flexibility to specify which particular pieces of content this coupon can be redeemed for. This feature is particularly useful for rental or one-time purchases that you may offer for specific content items.
Next, if you want any of your redemption limits to apply to this coupon, set them.
You can set:
Coupon Expiration Date
The coupon will not be usable for new purchases after the specified date.
The number of users that can redeem the coupon.
If you set a limit of say 100, only 100 customers can redeem the coupon before it becomes unusable.
Allow coupons to be used by current subscribers.
This allows you to set whether current subscribers can use the coupon when switching plans. This is helpful to encourage monthly subscribers to upgrade to yearly offers, etc.
Editing a Coupon
From the coupon list page, simply click on Edit to edit an existing coupon.
Once a coupon is created, the only field that can be edited is the coupon name. It is not possible to edit any other details about a coupon after it is created.
Deleting a Coupon
If you wish to delete a coupon or several coupons, there's a simple way to delete either individual coupons or a bulk of them.
To delete an individual coupon, you can either toggle the box on the left side of the coupon, and when the Delete button appears, click on it and choose the Delete option again, or instead, simply click on the Delete button on the right.
To delete coupons in bulk, toggle the box below to the Search bar to select all coupons, or toggle the box next to the coupons you want to delete. Then click on the Delete button that appears above the coupons. Finally, click on Delete again.
Important Information
When creating coupon codes, only use alphanumeric characters (special characters are not valid). Once the coupon is ready, only two sections can be modified: Redemption limits and Applies.
By default, a coupon code can only be redeemed once per user. Please consider this before running promotional ads encouraging users to apply the same coupon code to multiple transactions, as a given coupon code may only be redeemed once per user.
If you want to create a recurring discount (meaning, a discount that applies to more than one billing cycle), you must select the type of Subscription when setting up the coupon code and the correct duration for which you wish the discount to be applied correctly, as you cannot edit this once you've finished creating the coupon code.
Coupons are only valid for web-based subscriptions. In-app subscriptions are not affected by coupons as the billing system for those subscriptions is managed by the Marketplaces.
Frequently Asked Questions
When does a coupon expire exactly?
When you set an expiration date for a coupon, our system will recognize that once that day is over, the coupon should no longer be redeemable. Therefore, the coupons will expire precisely at midnight on the chosen day.
For instance, if you intend to offer a New Year’s Day coupon that users can redeem on January 1st, you should set the expiration date to January 1st. This ensures that when midnight strikes on January 2nd, users will no longer be able to redeem the coupon. This allows users to have the entire first day of January to redeem the code.