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Email Template Variables
Updated over 10 months ago

To customize the emails you send out to your users, you can include variables that will automatically insert personalized information about the user and their purchase.

It's highly recommended that you don't remove any of these variables from the email templates as the context of that particular template might be lost to your user. This list is meant to help you know what variables to have included in your templates in case you will modify or have deleted them.

Make sure you're extra careful using these variables. Missing the curly brackets {{}} or adding spaces in them will cause them to break. If in doubt, you may send yourself a test email before saving your changes.

Variables

Order Confirmation

Store Title: {{store.title}}

Item Title: {{order.title}}

Customer Name: {{user.name}}

Amount Paid: {{store.currency}}{{order.amount}}

Subscription Purchase Confirmation

Store Title: {{store.title}}

Customer Name: {{user.name}}

Item Title: {{offer.title}}

Amount Paid: {{store.currency}}{{order.amount}}

Next Charge's Amount: {{store.currency}}{{next_order.amount}}

Next Charge's Date: {{next_order.date}}

Invite Customer

Customer Name: {{user.name}}

Store Title: {{store.title}}

Customer Email (for login): {{user.email}}

Password (auto-generated): {{temp_password}}

Subscription Payment Overdue

Store Title: {{store.title}}

Customer Name: {{user.name}}

Item Title: {{order.title}}

Customer Email: {{user.email}}

Order Total: {{store.currency}}{{order.amount}}

Subscription Payment Failed

Store Title: {{store.title}}

Customer Name: {{user.name}}

Item Title: {{order.title}}

Order Total: {{store.currency}}{{order.amount}}

Welcome Email

Store Title: {{store.title}}

Customer Name: {{user.name}}

Customer Email (for login): {{user.email}}

Rental Period is Completed

Store Title: {{store.title}}

Customer Name: {{user.name}}

Offer Title: {{offer.title}}

Upcoming Subscription Renewal

Store Title: {{store.title}}

Customer Name: {{user.name}}

Subscription Title: {{offer.title}}

Time until Renewal: {{days}}

Refund Confirmation

Site Title: {{store.title}}

Customer Name: {{user.name}}

Item Title: {{offer.title}}

Amount Refunded: {{order.total_paid}}

Cancelled Subscription Confirmation

Site Title: {{store.title}}

Customer Name: {{user.name}}

Account Deletion Confirmation

Site Title: {{store.title}}

Customer Name: {{user.name}}

Trial Subscription Confirmation

Store Title: {{store.title}}

Customer Name: {{user.name}}

Trial Start Date: {{trial.starting_date}}

Trial End Date: {{trial.ending_date}}

Item: {{order.title}}

Amount Paid: {{store.currency}}{{order.amount}}

Next Charge's Amount: {{store.currency}}{{next_order.amount}}

Next Charge's Date: {{next_order.date}}

Refer a Friend Invitation

Store Title: {{store.title}}

Customer Name: {{user.name}}

Successful Referral Notification

Referral Count: {{ referrals_count_message }}

Subscription or Bundle Gift Card

Gift Card Purchaser Name: {{gift_card_purchaser.name}}

Store Title: {{store.title}}

Gift Card Recipient Name: {{gift_card_recipient.name}}

Title of Subscription or Bundle: {{product_title}}

Personalized message: {{gift_card.personalized_message}}

Gift Card Code: {{gift_card.code}}

Custom Amount Gift Card

Gift Card Purchaser Name: {{gift_card_purchaser.name}}

Store Title: {{store.title}}

Gift Card Recipient Name: {{gift_card_recipient.name}}

Personalized message: {{gift_card.personalized_message}}

Gift Card Code: {{gift_card.code}}

Trial Subscription Ending

Store Title: {{store.title}}

Customer Name: {{user.name}}

Item Title: {{offer.title}}

Trial End Date: {{trial.ending_date}}

Next Charge's Amount: {{store.currency}}{{next_order.amount}}

NOTE: Order Total is the listing price paid by the user. Order Amount is the amount minus discounts and transaction fees from payment providers.

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