Your Uscreen account gives you access to both a web platform and native apps, each serving different but complementary purposes in your content distribution strategy.
Web Platform
The web platform powers your video streaming website, accessible through internet browsers like Chrome, Firefox, and Safari. Key characteristics include:
Universal access across computers, smartphones, and tablets through browsers
Mobile-friendly design that adapts to different screen sizes
Immediate updates to pricing, content, and features without approval processes
Full customization options for your website's appearance and functionality
ℹ️ INFO: All Uscreen websites are fully responsive and optimized for mobile viewing, providing a good experience even without dedicated apps.
Native Apps
Native apps deliver your content directly to users' devices without requiring a browser. They're downloaded from app stores and installed directly on phones, tablets, or TVs. Uscreen offers:
Mobile apps: iOS and Android
TV apps: Roku, Apple TV, Fire TV, Android TV, and Samsung TV
🔗 Learn more about the Native Mobile & TV Apps
Why Apps Matter
Research consistently shows that many customers prefer apps for accessing video content. For Uscreen's top customers:
Over 50% of watch time occurs on native apps
Up to 30% of income comes from native apps
1.6x more annual subscriptions sold by creators with mobile and TV apps
15% higher retention rates for members using apps
Up to 8x more revenue is generated by businesses offering apps
💡 TIP: Stores with mobile apps sell 6x faster and see 23% higher retention by offering apps at launch!
Platform Comparison: Web vs Apps
Both platforms have distinct advantages that complement each other in a comprehensive content strategy:
Web Platform Advantages
Immediate accessibility without downloads or installation
Instant updates to content, pricing, and features
Broader payment options and checkout features
Advanced marketing tools like landing pages and SEO settings
Deeper customization of your brand experience
No app store approval processes or guidelines to navigate
Native App Advantages
Enhanced user experience optimized for specific devices
Offline viewing capabilities for on-the-go access
Push notifications to drive engagement and retention
Personalized features like playlists and video notes
Dedicated presence on users' home screens for better visibility
TV-optimized interfaces for comfortable big-screen viewing
Key Differences in User Experience
Understanding how the platforms differ helps you optimize content for each:
Content Access
Web: Requires an internet connection and browser access
Apps: Can download content for offline viewing, with direct access from the app
Updates and Changes
Web: Changes take effect immediately
Apps: Updates require app store submission and approval (typically 4-6 days)
User Interface
Web: Consistent experience across devices with responsive design
Mobile Apps: Touch-optimized interface with device-specific features
TV Apps: Remote-friendly navigation optimized for viewing distance
Feature Availability
Some features are platform-specific:
Web-only: Advanced marketing tools, custom code integration
Mobile-only: Push notifications, offline downloads, personalized playlists
TV-only: Big-screen optimized playback, simplified navigation
Multi-Platform Advantage
Research shows that offering content across multiple platforms creates the best experience for users:
Flexibility for members to watch content wherever they prefer
Cross-platform engagement increases overall content consumption
Seamless experience with Single Sign-On across all platforms
Content synchronization ensures purchases and access work everywhere
💡 TIP: People who use both web and apps are 220% more engaged with community features than web-only users. Flexibility builds real habits.
FAQs
Do my subscribers need separate accounts for web and apps?
Do my subscribers need separate accounts for web and apps?
No. Uscreen uses Single Sign-On, so members can log in on any platform (web, mobile, or TV) and access their content with the same credentials.
Will content purchased on my website be available in the app?
Will content purchased on my website be available in the app?
Yes. All published content in your catalog automatically syncs across all platforms. Content purchased on your website is accessible in the app, and vice versa.
Do I need to choose between web and apps?
Do I need to choose between web and apps?
No, the most successful strategy is to leverage both platforms. Start with your web platform for quick launch and marketing benefits, then add apps to enhance engagement and retention as your membership grows.