What are Email Broadcasts?
Email broadcasts are one-off emails that you can send to your subscribers in bulk. They are located under the Marketing section, specifically under Email Broadcasts.
Selecting Your Audience
You can segment your broadcast to your members based on their segment and status. Alternatively, you can segment your broadcast to your Bundle Owners per Bundle Type, Leads, One-time buyers, and In-Trial.
š Important Note About Audience Size:
Email broadcast and people segments are managed in separate systems, meaning their numbers may not align. You cannot compare the number of people you send to and the number of people in your people segments as they will not align. Hereās why:
Bounced emails - If email addresses in your audience are invalid or experiencing inbox server errors, they may ābounceā when you try to send an email. This reduces the number of recipients in your broadcast but does not affect the total in your People tab.
Spam rates - Users marking your emails as spam may reduce the number of emails successfully sent. However, these users are still counted in the People tab, as their profile data remains.
Opt-outs - If users unsubscribe from email communications, they are excluded from broadcast counts but remain part of your People tab unless they request full account deletion.
These mismatches are expected and okay. Large gaps in numbers usually indicate the scenarios above.
Important Email Fields
Once you've picked your recipients, you can pick your settings for the email:
Email Preview Text is a short snippet that some email clients show beside the subject. You don't have to set anything here but most email clients will use the first part of the body text if you don't specify anything here.
Adding Your Body Content
Next, you can write your email:
Delivery Options
You can also choose to send your broadcast now or schedule it for the future:
Finally, click Preview and send to get a preview of your broadcast before sending it to your users.
Tracking stats
You can track open rates on the email broadcast list page:
The stats for your email broadcasts will update every several hours. They do not update in real-time.
If you want to track more specific stats on links clicked, make sure you're adding UTM parameters to your links and have the Google Analytics integration installed wherever your links send your users.
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